Brand page · Personal Care · United Kingdom
Curlsmith UK: 46.7K visits a month, 26 active Meta ads, Gravity score 643.
Curlsmith UK — Curlsmith is an award-winning vegan haircare line specifically developed for curly, wavy and dry hair. In September 2026 uk.curlsmith.com drew an estimated 46.7K visits, up 2% on the month before. It ranks #393 of 8,226 Personal Care brands in United Kingdom and holds a 4.7 Trustpilot rating over 268 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Curlsmith is an award-winning vegan haircare line specifically developed for curly, wavy and dry hair.
01 · Traffic
How much traffic Curlsmith UK gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Curlsmith UK drew an estimated 46.7K visits in September 2026, up 2% on the month before and down 12% over three months.
- Worldwide#180,179of 4.5M sites · Top 5%
- In United Kingdom#9,484of 192K sites · Top 5%
- Personal Care, worldwide#9,134of 215,119 brands · Top 5%
- Personal Care, United Kingdom#393of 8,226 brands · Top 5%
46.7K
estimated visits in September
1 mo ▲ +2.3%4 mo ▼ −11.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Curlsmith UK.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Curlsmith UK holds 4.7 out of 5 on Trustpilot over 268 reviews, 18 of them in the last twelve months: 91% of customers give five stars and 4% one star. That volume places Curlsmith UK in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Hair Product Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Curlsmith UK sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Curlsmith UK sells on Shopify, 91% of its catalogue in stock. The best seller is Curl Defining Styling Soufflé, at £10.00–£35.00, followed by Weightless Air Dry Cream and Curl Quenching Conditioning Wash.
#1Curl Defining Styling SouffléCurlsmith UK£10.00–£35.00In stock
#2Weightless Air Dry CreamCurlsmith UK£10.00–£27.00In stock
#3Curl Quenching Conditioning WashCurlsmith UK£10.00–£38.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Curlsmith UK in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 100% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$31.77
- Currency
- GBP
04 · Ads
What Curlsmith UK is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Curlsmith UK runs Meta ads on Facebook, Instagram, Messenger, Threads.
Three products, one wash day, curls that speak for themselves 🫧 #CurlsmithWorld #WashDay #HairTips #CurlyHair #Natural Curly Hair Wash DayCurlsmith Europe2 Oct 2026video
Three products, one wash day, curls that speak for themselves 🫧 #CurlsmithWorld #WashDay #HairTips #CurlyHair #Natural Curly Hair Wash DayCurlsmith Europe25 Sept 2026video
Three products, one wash day, curls that speak for themselves 🫧 #CurlsmithWorld #WashDay #HairTips #CurlyHair #Natural Curly Hair Wash DayCurlsmith Europe25 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Curlsmith UK.
The creators who tag @curlsmith_europe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @curlsmith_europe on Instagram, led by Premier Hair and Make-up (10.9K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPremier Hair and Make-up@premierhairandmakeup · 🇬🇧 GB | Beauty cosmetics skincare Creator | 10.9K | 0.5% | 3 | Tagged @curlsmith_europe |
06 · Competitors according to Gravity
Who Curlsmith UK competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Curlsmith UK among Personal Care brands in United Kingdom. The closest is HEAL'S HAIR, then Flora & Curl US, Bsset, Ruffians, RASCALSCO, Nanogen.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HEAL'S HAIRhealshair.com | |||||||
| Flora & Curl USfloracurl.com | |||||||
| Bssetbsset.co.uk | |||||||
| Ruffiansruffians.co.uk | |||||||
| RASCALSCOrascalsco.com | |||||||
| Nanogennanogen.com |
07 · Company
The company behind Curlsmith UK.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Curlsmith UK is a company based in London, United Kingdom, founded in 2018 according to LinkedIn. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2018, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- uk.curlsmith.com · Shopify · GBP
- Catalogue
- 84 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Curlsmith UK
What people ask Google about Curlsmith UK.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Curlsmith UK legit or a scam?
According to Gravity by Benchr, Curlsmith UK is a brand based in London, United Kingdom: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 4,522 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Curlsmith UK reviews: is it worth it?
Customers rate Curlsmith UK 4.7 out of 5 on Trustpilot over 268 reviews, 18 of them in the last twelve months: 91% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Curlsmith UK?
Curlsmith is an award-winning vegan haircare line specifically developed for curly, wavy and dry hair. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Curlsmith UK expensive?
Curlsmith UK's best seller, Curl Defining Styling Soufflé, sells from £10.00 to £35.00 on uk.curlsmith.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check uk.curlsmith.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Curlsmith UK have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Curlsmith UK advertises on Facebook and Instagram, where its offers often run. Check uk.curlsmith.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Curlsmith UK?
Curlsmith UK sells on its own website, uk.curlsmith.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Curlsmith UK?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2018 according to LinkedIn, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Curlsmith UK doing well?
Not at the moment. Gravity by Benchr estimates about 46,700 visits to uk.curlsmith.com in September 2026, up 2% in a month and down 12% over three months. Curlsmith UK ranks #393 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Curlsmith UK use?
Gravity by Benchr identifies uk.curlsmith.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Curlsmith UK spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Curlsmith UK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Curlsmith UK ranks #393 of 8,226 by estimated traffic. Its closest competitors on the same market are HEAL'S HAIR, Flora & Curl US, Bsset, Ruffians, RASCALSCO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Curlsmith UK.