Brand page · Clothing · United States
Ulla Johnson: 283K visits a month, 165 active Meta ads, Gravity score 486.
Ulla Johnson — Ulla Johnson is a luxury fashion brand that designs and sells women's clothing, dresses, knitwear, and accessories in natural fibers, with a focus on hand-finished pieces and feminine, travel-inspired collections. In September 2026 ullajohnson.com drew an estimated 283K visits, down 27% on the month before. It ranks #510 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ulla Johnson is a luxury fashion brand that designs and sells women's clothing, dresses, knitwear, and accessories in natural fibers, with a focus on hand-finished pieces and feminine, travel-inspired collections.
01 · Traffic
How much traffic Ulla Johnson gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ulla Johnson drew an estimated 283K visits in September 2026, down 27% on the month before and down 22% over three months.
- Worldwide#39,345of 4.5M sites · Top 1%
- In United States#12,796of 1.2M sites · Top 5%
- Clothing, worldwide#3,446of 459,295 brands · Top 1%
- Clothing, United States#510of 97,158 brands · Top 1%
283K
estimated visits in September
1 mo ▼ −27.3%4 mo ▼ −22.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ulla Johnson.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ulla Johnson holds 2.3 out of 5 on Trustpilot over 7 reviews, 7 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store Shoe Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ulla Johnson sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ulla Johnson sells on Shopify, 88% of its catalogue in stock. The best seller is ULLA Fragrance Discovery Set, at US$30.00, followed by The Lou Jean - Danube and Gift Card - Online and In store.
#1ULLA Fragrance Discovery SetUlla JohnsonUS$30.00In stock
#3The Lou Jean - DanubeUlla JohnsonUS$420.00In stock
Gift Card - Online and In storeUlla JohnsonUS$50.00–US$2,000.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ulla Johnson in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 11% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$950.00
- Currency
- USD
04 · Ads
What Ulla Johnson is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ulla Johnson runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
Autumn/Winter 2026 KnitsULLA JOHNSON6 Oct 2026video
Ulla JohnsonULLA JOHNSON6 Oct 2026video
The Adria ToteULLA JOHNSON5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ulla Johnson Inc.verified
Text ad20 Oct 2026Ulla Johnson Inc.verified
Text ad20 Oct 2026Ulla Johnson Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ulla Johnson.
The creators who tag @ullajohnson on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ullajohnson on Instagram, led by Shauna Walker (11.8K followers, 3.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShauna Walker@darlinpicante · 🇲🇦 MA | Music concerts dance Creator | 11.8K | 3.6% | 4 | Tagged @ullajohnson |
06 · Competitors according to Gravity
Who Ulla Johnson competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ulla Johnson among Clothing brands in United States. The closest is shopatanna.com, then Akris, magdabutrym.com, fr.claudiepierlot.com, Ana Alcazar, Rebecca Vallance.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| shopatanna.comshopatanna.com | |||||||
| Akrisus.akris.com | |||||||
| magdabutrym.commagdabutrym.com | |||||||
| fr.claudiepierlot.comfr.claudiepierlot.com | |||||||
| Ana Alcazara-n-a.com | |||||||
| Rebecca Vallancerebeccavallance.com |
07 · Company
The company behind Ulla Johnson.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ulla Johnson is a company based in New York, United States, founded in 1999 according to LinkedIn, on a domain registered in November 2004. It employs about 164 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 1999, per LinkedIn
- Domain registered
- 30 Nov 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 164 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ullajohnson.com · Shopify · USD
- Catalogue
- 218 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ulla Johnson
What people ask Google about Ulla Johnson.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ulla Johnson legit?
According to Gravity by Benchr, Ulla Johnson is a brand based in New York, United States: its website has existed since November 2004, it sells on a Shopify store, it employs 164 people on LinkedIn, it has 865,549 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Ulla Johnson sell?
Ulla Johnson is a luxury fashion brand that designs and sells women's clothing, dresses, knitwear, and accessories in natural fibers, with a focus on hand-finished pieces and feminine, travel-inspired collections. Gravity by Benchr classifies it under Clothing, with Dresses making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Ulla Johnson cost?
Ulla Johnson's best seller, ULLA Fragrance Discovery Set, sells US$30.00 on ullajohnson.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check ullajohnson.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Ulla Johnson have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ulla Johnson advertises on Facebook and Instagram and on Google, where its offers often run. Check ullajohnson.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Ulla Johnson?
Ulla Johnson sells on its own website, ullajohnson.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Ulla Johnson?
Gravity by Benchr records a company based in New York, United States, founded in 1999 according to LinkedIn, on a domain registered in 2004, with 164 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ulla Johnson growing?
Not at the moment. Gravity by Benchr estimates about 282,800 visits to ullajohnson.com in September 2026, down 27% in a month and down 22% over three months. Ulla Johnson ranks #510 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ulla Johnson use?
Gravity by Benchr identifies ullajohnson.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Ulla Johnson spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ulla Johnson on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Ulla Johnson ranks #510 of 97,158 by estimated traffic. Its closest competitors on the same market are shopatanna.com, Akris, magdabutrym.com, fr.claudiepierlot.com, Ana Alcazar. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ulla Johnson.