Brand page · Decor · Sweden
Ullmans Mattor: 37.2K visits a month, 11 active Meta ads, Gravity score 612.
Ullmans Mattor — Ullmans Mattor AB is a family-owned carpet business based in Stockholm that sells various styles, colors, and sizes of rugs online and in their physical store. In September 2026 ullmansmattor.se drew an estimated 37.2K visits, up 10% on the month before. It ranks #56 of 980 Decor brands in Sweden.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 40 peers: Decor brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ullmans Mattor AB is a family-owned carpet business based in Stockholm that sells various styles, colors, and sizes of rugs online and in their physical store.
01 · Traffic
How much traffic Ullmans Mattor gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ullmans Mattor drew an estimated 37.2K visits in September 2026, up 10% on the month before and up 432% over three months.
- Worldwide#218,969of 4.5M sites · Top 5%
- In Sweden#1,643of 27.3K sites · Top 10%
- Decor, worldwide#4,676of 185,686 brands · Top 5%
- Decor, Sweden#56of 980 brands · Top 10%
37.2K
estimated visits in September
1 mo ▲ +9.7%4 mo ▲ +431.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ullmans Mattor.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ullmans Mattor holds 2.3 out of 5 on Trustpilot over 9 reviews: 56% of customers give five stars and 22% one star.
Interior Fitting Contractor Carpet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ullmans Mattor sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Ullmans Mattor's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Ullmans Mattor in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Ullmans Mattor is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ullmans Mattor runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since October 2021 (image, text).
Vill du ha en heltäckande matta inlagd hemma hos dig? Ullmans Mattor hjälper dig hela vägen. Om du bor i Stockholmsområdet kommer vi ut tillUllmans Mattor3 Oct 2026video
Under en tid hade Brf:en sökt efter en leverantör med en matta som kunde fungera i bägge entréerna. Tidigare hade mattorna lagts vid olika tUllmans Mattor11 Sept 2026video
Från vision till färdigt trapphus på Östermalm! Vi har nyligen installerat skräddarsydda trapp- och entrémattor i en fastighet på ÖstermalUllmans Mattor11 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Ullmans Mattor ABverified
Text ad21 Oct 2026Ullmans Mattor ABverified
Text ad21 Oct 2026Ullmans Mattor ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ullmans Mattor.
The creators who tag @ullmansmattor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Ullmans Mattor competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ullmans Mattor among Decor brands in Sweden. The closest is chic & fabric, then Gallery Direct Art, rugs.co.nz, plushrugs.com, Jalousieshop, Home Image Direct.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| chic & fabricchicandfabric.com | |||||||
| Gallery Direct Artgallerydirectart.com | |||||||
| rugs.co.nzrugs.co.nz | |||||||
| plushrugs.complushrugs.com | |||||||
| Jalousieshopjalousieshop.net | |||||||
| Home Image Directhomeimagedirect.com |
07 · Company
The company behind Ullmans Mattor.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ullmans Mattor is a company based in Sweden, founded in 1962 according to LinkedIn. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇸🇪 Sweden
- Founded
- 1962, per LinkedIn
- Domain registered
- Data not available
- Share capital
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- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ullmansmattor.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ullmans Mattor
What people ask Google about Ullmans Mattor.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ullmans Mattor legit or a scam?
According to Gravity by Benchr, Ullmans Mattor is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 3 people on LinkedIn, it has 1,946 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Ullmans Mattor known for?
Ullmans Mattor AB is a family-owned carpet business based in Stockholm that sells various styles, colors, and sizes of rugs online and in their physical store. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Ullmans Mattor promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Ullmans Mattor advertises on Facebook and Instagram and on Google, where its offers often run. Check ullmansmattor.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Ullmans Mattor?
Gravity by Benchr records a company based in Sweden, founded in 1962 according to LinkedIn, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ullmans Mattor doing well?
Yes. Gravity by Benchr estimates about 37,200 visits to ullmansmattor.se in September 2026, up 10% in a month and up 432% over three months. Ullmans Mattor ranks #56 of 980 Decor brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Ullmans Mattor spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ullmans Mattor on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Sweden?
Among Decor brands in Sweden in the Gravity by Benchr index, Ullmans Mattor ranks #56 of 980 by estimated traffic. Its closest competitors on the same market are chic & fabric, Gallery Direct Art, rugs.co.nz, plushrugs.com, Jalousieshop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ullmans Mattor.