Brand page · Clothing · United States

UMAI Top 5% worldwide Top 5% in United States Top 1% in Clothing Top 1% in Clothing in United States
umaiclothing.com·🇺🇸 New York, United States· Shopify·Since 2019

UMAI: 242K visits a month, 205 active Meta ads, Gravity score 639.

UMAI — Umai Clothing is an artist owned clothing brand specializing in creating unique and original anime designs for apparel and accessories. In September 2026 umaiclothing.com drew an estimated 242K visits, down 9% on the month before. It ranks #592 of 97,158 Clothing brands in United States and holds a 4.0 Trustpilot rating over 197 reviews.

umaiclothing.com@umaiclothing 223KYouTube 51FacebookTrustpilot 4.0Meta Ad Library 205

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
242K
−9% vs. August 2026
Instagram followers
223K
221 posts · @umaiclothing
Trustpilot
4.0
197 reviews · 63 in 12 months
Meta ads
205
active · on Google since 2024
Products
100%
in stock · 154 collections
Rank in United States
#592
of 97,158 in Clothing
LinkedIn
—
Data not available
Earned media value
€19.4
per month, Instagram

Gravity score

639/ 1000 · 10 of 10 indicators rated
Brand Power569
Momentum766
Performance583

Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Umai Clothing is an artist owned clothing brand specializing in creating unique and original anime designs for apparel and accessories.

01 · Traffic

How much traffic UMAI gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

UMAI drew an estimated 242K visits in September 2026, down 9% on the month before and up 23% over three months.

  • Worldwide#44,648of 4.5M sites · Top 5%
  • In United States#14,589of 1.2M sites · Top 5%
  • Clothing, worldwide#3,976of 459,295 brands · Top 1%
  • Clothing, United States#592of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

242K

estimated visits in September

1 mo ▼ −9.0%4 mo ▲ +23.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about UMAI.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

UMAI holds 4.0 out of 5 on Trustpilot over 197 reviews, 63 of them in the last twelve months: 57% of customers give five stars and 19% one star. That volume places UMAI in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.

Trustpilotclaimed page · read 21 Oct 2026
4.0TrustScore · 197 reviews · 63 in 12 months
Top 20% review volumeTop 40% rating quality
5 ★57%
4 ★12%
3 ★6%
2 ★7%
1 ★19%

Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What UMAI sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

UMAI sells on Shopify, 100% of its catalogue in stock. The best seller is UMAI+, at US$10.00, followed by 4K UMAI® Original Wallpapers — Desktop & Phone Lock Screens 20 Each | 2026 UPDATE and Ghastly • T-Shirt.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing Tops74%
Artwork10%
Arts & Crafts6%
Telephony2%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing78%
Decor11%
Hobbies & Creative Arts6%
Communications2%
Clothing Accessories1%

The dominant category places UMAI in its comparison group.

Prices and ratingsstore data
Average rating
4.69 / 5
Rated products
89% of the catalogue
In stock
100%
Upper price quartile
US$40.00
Currency
USD

05 · Influencers

Who talks about UMAI.

The creators who tag @umaiclothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @umaiclothing · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who UMAI competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for UMAI among Clothing brands in United States. The closest is Hoodartwear, then nikifilini.com, Artsholic, Give Up Clo, ANIQI, oniisaab.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Hoodartwearhoodartwear.com
nikifilini.comnikifilini.com
Artsholicartsholic.com
Give Up Clogiveupclo.com
ANIQIaniqi.com
oniisaaboniisaab.com
Competitors Gravity finds for UMAI. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare UMAI with Hoodartwear

07 · Company

The company behind UMAI.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

UMAI is a company based in New York, United States, on a domain registered in February 2019.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · New York
Founded
Data not available
Domain registered
27 Feb 2019
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
umaiclothing.com · Shopify · USD
Catalogue
154 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about UMAI

What people ask Google about UMAI.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is UMAI legit or a scam?

According to Gravity by Benchr, UMAI is a brand based in New York, United States: its website has existed since February 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 223,026 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about UMAI?

Customers rate UMAI 4.0 out of 5 on Trustpilot over 197 reviews, 63 of them in the last twelve months: 57% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is UMAI known for?

Umai Clothing is an artist owned clothing brand specializing in creating unique and original anime designs for apparel and accessories. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 74% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

UMAI prices: how much is it?

UMAI's best seller, UMAI+, sells US$10.00 on umaiclothing.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check umaiclothing.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a UMAI discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: UMAI advertises on Facebook and Instagram and on Google, where its offers often run. Check umaiclothing.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy UMAI?

UMAI sells on its own website, umaiclothing.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind UMAI?

Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is UMAI growing?

Yes. Gravity by Benchr estimates about 242,400 visits to umaiclothing.com in September 2026, down 9% in a month and up 23% over three months. UMAI ranks #592 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does UMAI use?

Gravity by Benchr identifies umaiclothing.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does UMAI spend on Meta ads?

Gravity by Benchr does not publish a spend figure for UMAI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, UMAI ranks #592 of 97,158 by estimated traffic. Its closest competitors on the same market are Hoodartwear, nikifilini.com, Artsholic, Give Up Clo, ANIQI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with UMAI.