Brand page · Electronics Accessories · Australia
Umart Online: 624K visits a month, 5 active Meta ads.
Umart Online — Umart is Australia's No.1 Computer Store that sells computer parts, desktops, laptops, tablets, gaming equipment, drones, printers and more, with physical locations across all states. In September 2026 umart.com.au drew an estimated 624K visits, down 9% on the month before. It ranks #4 of 1,201 Electronics Accessories brands in Australia and holds a 2.1 Trustpilot rating over 857 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Umart is Australia's No.1 Computer Store that sells computer parts, desktops, laptops, tablets, gaming equipment, drones, printers and more, with physical locations across all states.
01 · Traffic
How much traffic Umart Online gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Umart Online drew an estimated 624K visits in September 2026, down 9% on the month before and down 11% over three months.
- Worldwide#20,851of 4.5M sites · Top 1%
- In Australia#380of 105K sites · Top 1%
- Electronics Accessories, worldwide#298of 56,814 brands · Top 1%
- Electronics Accessories, Australia#4of 1,201 brands · Top 1%
624K
estimated visits in September
1 mo ▼ −8.9%4 mo ▼ −10.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Umart Online.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Umart Online holds 2.1 out of 5 on Trustpilot over 857 reviews, 41 of them in the last twelve months: 61% of customers give five stars and 32% one star. That volume places Umart Online in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Electronics Store Computer and Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Umart Online sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Umart Online's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Umart Online in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Umart Online is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Umart Online runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
Upgrade to PNY GeForce RTX 50 SeriesUmart Online16 Sept 2026image
Upgrade to PNY GeForce RTX 50 SeriesUmart Online2 Sept 2026image
Upgrade to GeForce RTX 50 Series.Umart Online27 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026NEW EAGLE INTERNATIONAL PTY LTDverified
Text ad21 Oct 2026技嘉科技股份有限公司verified
Text ad21 Oct 2026技嘉科技股份有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Umart Online.
The creators who tag @umart_online on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Umart Online competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Umart Online among Electronics Accessories brands in Australia. The closest is MSY, then TopAchat, Scan Computers, ebuyer.com, PC Worth, multicom.no.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MSYmsy.com.au | |||||||
| TopAchattopachat.com | |||||||
| Scan Computersscan.co.uk | |||||||
| ebuyer.comebuyer.com | |||||||
| PC Worthpcworth.com | |||||||
| multicom.nomulticom.no |
07 · Company
The company behind Umart Online.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Umart Online is a company based in Australia, founded in 1999 according to LinkedIn. It employs about 117 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1999, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 117 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- umart.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Umart Online
What people ask Google about Umart Online.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Umart Online legit or a scam?
According to Gravity by Benchr, Umart Online is a brand based in Australia: its Trustpilot profile is claimed by the brand, it employs 117 people on LinkedIn, it has 77,586 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Umart Online reviews
Customers rate Umart Online 2.1 out of 5 on Trustpilot over 857 reviews, 41 of them in the last twelve months: 61% give five stars, 32% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Umart Online sell?
Umart is Australia's No.1 Computer Store that sells computer parts, desktops, laptops, tablets, gaming equipment, drones, printers and more, with physical locations across all states. Gravity by Benchr classifies it under Electronics Accessories. Source: Gravity by Benchr product classification.
Is there a Umart Online discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Umart Online advertises on Facebook and Instagram and on Google, where its offers often run. Check umart.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Umart Online?
Gravity by Benchr records a company based in Australia, founded in 1999 according to LinkedIn, with 117 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Umart Online growing?
Not at the moment. Gravity by Benchr estimates about 623,500 visits to umart.com.au in September 2026, down 9% in a month and down 11% over three months. Umart Online ranks #4 of 1,201 Electronics Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Umart Online spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Umart Online on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics Accessories brands in Australia?
Among Electronics Accessories brands in Australia in the Gravity by Benchr index, Umart Online ranks #4 of 1,201 by estimated traffic. Its closest competitors on the same market are MSY, TopAchat, Scan Computers, ebuyer.com, PC Worth. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Umart Online.