Brand page · Clothing
Umbro: 182K visits a month, 30 active Meta ads.
Umbro — Umbro is a British sportswear brand that specializes in football kits, training wear and streetwear. The company is known for its quality football products and is the official kit supplier to Rangers and Ipswich Town. In September 2026 umbro.co.uk drew an estimated 182K visits, down 7% on the month before. It ranks #302 of 19,668 Clothing brands and holds a 4.2 Trustpilot rating over 4,591 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Umbro is a British sportswear brand that specializes in football kits, training wear and streetwear. The company is known for its quality football products and is the official kit supplier to Rangers and Ipswich Town.
01 · Traffic
How much traffic Umbro gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Umbro drew an estimated 182K visits in September 2026, down 7% on the month before and down 31% over three months.
- Worldwide#56,757of 4.5M sites · Top 5%
- In United Kingdom#2,885of 192K sites · Top 5%
- Clothing, worldwide#5,217of 459,295 brands · Top 5%
- Clothing, United Kingdom#302of 19,668 brands · Top 5%
182K
estimated visits in September
1 mo ▼ −7.3%4 mo ▼ −30.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Umbro.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Umbro holds 4.2 out of 5 on Trustpilot over 4,591 reviews, 60 of them in the last twelve months: 62% of customers give five stars and 23% one star. That volume places Umbro in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Umbro scores 4.7 over 11 reviews.
Soccer Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Umbro sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Umbro's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Umbro in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Umbro is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Umbro runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2021 (image, text, video).
Umbro Slam Jam S26 Compact Masked Zip Hoodie - Washed Black MensUmbro12 Oct 2026image
Umbro AW26 is out now.Umbro12 Oct 2026image
Umbro Slam Jam S26 Guarding Tracksuit Pants - Black MensUmbro12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026GL DAMECK LTDverified
Text ad21 Oct 2026GL DAMECK LTDverified
Text ad21 Oct 2026GL DAMECK LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Umbro.
The creators who tag @umbro on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @umbro on Instagram, led by David Frisina (13.9K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDavid Frisina@truevintage.football · 🇧🇪 BE | Pro sports athletes Creator | 13.9K | 1.4% | 9 | Tagged @umbro |
06 · Competitors according to Gravity
Who Umbro competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Umbro among Clothing brands. The closest is Maxi Kits, then Comma Football, Classic Football Shirts, KITS REPUBLIC, Base, adidas.co.ma.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Maxi Kitsmaxikits.com | |||||||
| Comma Footballcommafootball.com | |||||||
| Classic Football Shirtsclassicfootballshirts.com | |||||||
| KITS REPUBLICkitsrepublic.com | |||||||
| Basebase.net | |||||||
| adidas.co.maadidas.co.ma |
07 · Company
The company behind Umbro.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Umbro is an e-commerce brand, founded in 1924 according to LinkedIn, on a domain registered in October 1996. It employs about 380 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1924, per LinkedIn
- Domain registered
- 30 Oct 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 380 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- umbro.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Umbro
What people ask Google about Umbro.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Umbro legit or a scam?
According to Gravity by Benchr, Umbro is a brand: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it employs 380 people on LinkedIn, it has 884,847 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Umbro?
Customers rate Umbro 4.2 out of 5 on Trustpilot over 4,591 reviews, 60 of them in the last twelve months: 62% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Umbro scores 4.7 over 11 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Umbro?
Umbro is a British sportswear brand that specializes in football kits, training wear and streetwear. The company is known for its quality football products and is the official kit supplier to Rangers and Ipswich Town. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Umbro discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Umbro advertises on Facebook and Instagram and on Google, where its offers often run. Check umbro.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Umbro?
Gravity by Benchr records a company, founded in 1924 according to LinkedIn, on a domain registered in 1996, with 380 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Umbro growing?
Not at the moment. Gravity by Benchr estimates about 181,800 visits to umbro.co.uk in September 2026, down 7% in a month and down 31% over three months. Umbro ranks #302 of 19,668 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Umbro's ad budget?
Gravity by Benchr does not publish a spend figure for Umbro on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Umbro ranks #302 of 19,668 by estimated traffic. Its closest competitors on the same market are Maxi Kits, Comma Football, Classic Football Shirts, KITS REPUBLIC, Base. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Umbro.