Brand page · Clothing
Umbro: 207K visits a month, 30 active Meta ads.
Umbro — Umbro is an English sportswear company that makes football, rugby, and futsal apparel including shirts, shorts, boots, shin pads, and goalie gloves. In September 2026 umbro.com drew an estimated 207K visits, down 9% on the month before. It ranks #728 of 97,158 Clothing brands.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Umbro is an English sportswear company that makes football, rugby, and futsal apparel including shirts, shorts, boots, shin pads, and goalie gloves.
01 · Traffic
How much traffic Umbro gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Umbro drew an estimated 207K visits in September 2026, down 9% on the month before and down 23% over three months.
- Worldwide#50,893of 4.5M sites · Top 5%
- In United States#16,694of 1.2M sites · Top 5%
- Clothing, worldwide#4,623of 459,295 brands · Top 5%
- Clothing, United States#728of 97,158 brands · Top 1%
207K
estimated visits in September
1 mo ▼ −8.9%4 mo ▼ −23.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Umbro.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Umbro holds 2.9 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 50% one star.
Sporting Goods Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Umbro sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Umbro's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Umbro in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Umbro is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Umbro runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2026 (text).
Umbro Slam Jam S26 Compact Masked Zip Hoodie - Washed Black MensUmbro12 Oct 2026image
Umbro AW26 is out now.Umbro12 Oct 2026image
Umbro Slam Jam S26 Guarding Tracksuit Pants - Black MensUmbro12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad14 Jun 2026Shacayla MckennieShaundrieleverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Umbro.
The creators who tag @umbro on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @umbro on Instagram, led by David Frisina (13.9K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDavid Frisina@truevintage.football · 🇧🇪 BE | Pro sports athletes Creator | 13.9K | 1.4% | 9 | Tagged @umbro |
06 · Competitors according to Gravity
Who Umbro competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Umbro among Clothing brands. The closest is unisportstore.se, then Pro:Direct Sport EU, 11teamsports.ro, futbolfactory.es, kitbag.com, templodelfutbol.com.ar.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| unisportstore.seunisportstore.se | |||||||
| Pro:Direct Sport EUprodirectsport.ie | |||||||
| 11teamsports.ro11teamsports.ro | |||||||
| futbolfactory.esfutbolfactory.es | |||||||
| kitbag.comkitbag.com | |||||||
| templodelfutbol.com.artemplodelfutbol.com.ar |
07 · Company
The company behind Umbro.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Umbro is an e-commerce brand, on a domain registered in October 1997. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 3 Oct 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- umbro.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Umbro
What people ask Google about Umbro.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Umbro legit or a scam?
According to Gravity by Benchr, Umbro is a brand: its website has existed since October 1997, it employs 10 people on LinkedIn, it has 884,847 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Umbro sell?
Umbro is an English sportswear company that makes football, rugby, and futsal apparel including shirts, shorts, boots, shin pads, and goalie gloves. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Umbro discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Umbro advertises on Facebook and Instagram and on Google, where its offers often run. Check umbro.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Umbro?
Gravity by Benchr records a company, whose domain was registered in 1997, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Umbro doing well?
Not at the moment. Gravity by Benchr estimates about 207,200 visits to umbro.com in September 2026, down 9% in a month and down 23% over three months. Umbro ranks #728 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Umbro spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Umbro on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Umbro ranks #728 of 97,158 by estimated traffic. Its closest competitors on the same market are unisportstore.se, Pro:Direct Sport EU, 11teamsports.ro, futbolfactory.es, kitbag.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Umbro.