Brand page · Music & Sound Recordings · Canada
UMUSIC: 152K visits a month, 22 active Meta ads, Gravity score 505.
UMUSIC — uMusic Shop Canada is the official online store of Universal Music Canada, selling music and merchandise including vinyl, CDs, cassettes, apparel, and accessories from various artists. In September 2026 umusic.ca drew an estimated 152K visits, down 14% on the month before. It ranks #4 of 369 Music & Sound Recordings brands in Canada.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Music & Sound Recordings brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
uMusic Shop Canada is the official online store of Universal Music Canada, selling music and merchandise including vinyl, CDs, cassettes, apparel, and accessories from various artists.
01 · Traffic
How much traffic UMUSIC gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
UMUSIC drew an estimated 152K visits in September 2026, down 14% on the month before and up 23% over three months.
- Worldwide#66,031of 4.5M sites · Top 5%
- In Canada#1,173of 104K sites · Top 5%
- Music & Sound Recordings, worldwide#154of 14,068 brands · Top 5%
- Music & Sound Recordings, Canada#4of 369 brands · Top 5%
152K
estimated visits in September
1 mo ▼ −13.7%4 mo ▲ +22.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about UMUSIC.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
UMUSIC holds 2.6 out of 5 on Trustpilot over 5 reviews, 2 of them in the last twelve months: 20% of customers give five stars and 60% one star.
T-Shirt Store Clothing Store Jewelry Store Women's Clothing Store Printed Clothing Store Book Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What UMUSIC sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
UMUSIC sells on Shopify, 97% of its catalogue in stock. The best seller is The Great Divide American Rust Vinyl, at CA$64.99, followed by The Subway 7inch and The Last Of The Bugs 12" Vinyl.
#1The Great Divide American Rust VinylUMUSICCA$64.99In stock
#2The Subway 7inchUMUSICCA$21.00In stock
#3The Last Of The Bugs 12" VinylUMUSICCA$34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places UMUSIC in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 40% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$42.77
- Currency
- CAD
04 · Ads
What UMUSIC is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
UMUSIC runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
U2's brand new album is available to pre-order on UMUSIC. The band’s first album in nine years, “Carnaval de Luz” is scheduled to release oUniversal Music Canada2 Oct 2026video
Universal Music CanadaUniversal Music Canada1 Oct 2026image
Don't miss this out!Universal Music Canada1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Universal Music Canada Inc.verified
Text ad20 Oct 2026Universal Music Canada Inc.verified
Image ad20 Oct 2026Universal Music Canada Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about UMUSIC.
The creators who tag @umusic on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @umusic on Instagram, led by Martin Kierszenbaum (18.4K followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMartin Kierszenbaum@mkcherryboom · 🇨🇦 CA | Music concerts dance Creator | 18.4K | 3.4% | 3 | Tagged @umusic |
06 · Competitors according to Gravity
Who UMUSIC competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for UMUSIC among Music & Sound Recordings brands in Canada. The closest is D2C -Dev-WMC, then Warner Music Australasia Store, Platenzaak.nl, The Sound of Vinyl, Sonic Boom Records, bengans.se.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| D2C -Dev-WMCwmc.shop | |||||||
| Warner Music Australasia Storestore.warnermusic.com.au | |||||||
| Platenzaak.nlplatenzaak.nl | |||||||
| The Sound of Vinylthesoundofvinyl.com | |||||||
| Sonic Boom Recordssonicboommusic.com | |||||||
| bengans.sebengans.se |
07 · Company
The company behind UMUSIC.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
UMUSIC is a company based in Toronto, Canada, on a domain registered in November 2000. It employs about 149 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Toronto
- Founded
- Data not available
- Domain registered
- 9 Nov 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 149 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- umusic.ca · Shopify · CAD
- Catalogue
- 853 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about UMUSIC
What people ask Google about UMUSIC.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is UMUSIC legit or a scam?
According to Gravity by Benchr, UMUSIC is a brand based in Toronto, Canada: its website has existed since November 2000, it sells on a Shopify store, it employs 149 people on LinkedIn, it has 119,367 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is UMUSIC?
uMusic Shop Canada is the official online store of Universal Music Canada, selling music and merchandise including vinyl, CDs, cassettes, apparel, and accessories from various artists. Gravity by Benchr classifies it under Music & Sound Recordings, with Vinyl making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
UMUSIC prices: how much is it?
UMUSIC's best seller, The Great Divide American Rust Vinyl, sells CA$64.99 on umusic.ca. 97% of the catalogue is in stock. Gravity does not track prices daily: check umusic.ca before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a UMUSIC discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: UMUSIC advertises on Facebook and Instagram and on Google, where its offers often run. Check umusic.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy UMUSIC?
UMUSIC sells on its own website, umusic.ca, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns UMUSIC?
Gravity by Benchr records a company based in Toronto, Canada, whose domain was registered in 2000, with 149 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is UMUSIC growing?
Yes. Gravity by Benchr estimates about 151,800 visits to umusic.ca in September 2026, down 14% in a month and up 23% over three months. UMUSIC ranks #4 of 369 Music & Sound Recordings brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does UMUSIC use?
Gravity by Benchr identifies umusic.ca as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is UMUSIC's ad budget?
Gravity by Benchr does not publish a spend figure for UMUSIC on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Music & Sound Recordings brands in Canada?
Among Music & Sound Recordings brands in Canada in the Gravity by Benchr index, UMUSIC ranks #4 of 369 by estimated traffic. Its closest competitors on the same market are D2C -Dev-WMC, Warner Music Australasia Store, Platenzaak.nl, The Sound of Vinyl, Sonic Boom Records. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with UMUSIC.