Brand page · Health Care · United States
UMZU: 75K visits a month, 23 active Meta ads, Gravity score 534.
UMZU — UMZU is a natural supplements company that sells research-backed products for hormone optimization and total health, focusing on holistic health solutions rather than conventional reductionism. In September 2026 umzu.com drew an estimated 75K visits, down 35% on the month before. It ranks #589 of 12,108 Health Care brands in United States and holds a 2.7 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 815 peers: Health Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
UMZU is a natural supplements company that sells research-backed products for hormone optimization and total health, focusing on holistic health solutions rather than conventional reductionism.
01 · Traffic
How much traffic UMZU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
UMZU drew an estimated 75K visits in September 2026, down 35% on the month before and down 8% over three months.
- Worldwide#120,003of 4.5M sites · Top 5%
- In United States#39,078of 1.2M sites · Top 5%
- Health Care, worldwide#3,099of 105,715 brands · Top 5%
- Health Care, United States#589of 12,108 brands · Top 5%
75K
estimated visits in September
1 mo ▼ −34.8%4 mo ▼ −7.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about UMZU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
UMZU holds 2.7 out of 5 on Trustpilot over 16 reviews, 3 of them in the last twelve months: 19% of customers give five stars and 75% one star.
Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What UMZU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
UMZU sells on Shopify, 100% of its catalogue in stock. The best seller is Redwood: Boost Nitric Oxide & Blood Flow, at US$44.99, followed by zuPoo: Colon Cleanse & Gut Support and Testro-X: Natural Testosterone Booster.
#1Redwood: Boost Nitric Oxide & Blood FlowUMZUUS$44.99In stock
#2zuPoo: Colon Cleanse & Gut SupportUMZUUS$34.99In stock
#3Testro-X: Natural Testosterone BoosterUMZUUS$59.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places UMZU in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 97% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$107.98
- Currency
- USD
04 · Ads
What UMZU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
UMZU runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
Sensolin GLP-1: Natural Weight Loss & GLP-1 Support$49.99UMZU7 Oct 2026image
Not All Nitric Oxide Support Is Built the SameUMZU6 Oct 2026image
Feel Lighter With zuPOOUMZU6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad31 Mar 2026The Better Foundation LLC - DO NOT USE - IN OCAverified
Image ad31 Mar 2026The Better Foundation LLC - DO NOT USE - IN OCAverified
Text ad31 Mar 2026The Better Foundation LLC - DO NOT USE - IN OCAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about UMZU.
The creators who tag @umzu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @umzu on Instagram, led by Audrina Patridge (1.7M followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAudrina Patridge@audrinapatridge · 🇺🇸 US | Fashion style luxury Creator | 1.7M | 0.5% | 1 | Tagged @umzu |
06 · Competitors according to Gravity
Who UMZU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for UMZU among Health Care brands in United States. The closest is Wednesday, then Theralogix, Beyond Alpha, Nütrops, BIOVIA, MitoQ.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wednesdaywednesdaynutrition.com | |||||||
| Theralogixtheralogix.com | |||||||
| Beyond Alphabeyondalpha.co | |||||||
| Nütropsnutrops.co | |||||||
| BIOVIAtrybiocleanse.com | |||||||
| MitoQmitoq.com |
07 · Company
The company behind UMZU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
UMZU is a company based in Boulder, United States, founded in 2015 according to LinkedIn, on a domain registered in September 2005. It employs about 22 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Boulder
- Founded
- 2015, per LinkedIn
- Domain registered
- 20 Sept 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 22 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- umzu.com · Shopify · USD
- Catalogue
- 57 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about UMZU
What people ask Google about UMZU.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is UMZU legit or a scam?
According to Gravity by Benchr, UMZU is a brand based in Boulder, United States: its website has existed since September 2005, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 116,175 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
UMZU reviews: is it worth it?
Customers rate UMZU 2.7 out of 5 on Trustpilot over 16 reviews, 3 of them in the last twelve months: 19% give five stars, 75% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is UMZU?
UMZU is a natural supplements company that sells research-backed products for hormone optimization and total health, focusing on holistic health solutions rather than conventional reductionism. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does UMZU cost?
UMZU's best seller, Redwood: Boost Nitric Oxide & Blood Flow, sells US$44.99 on umzu.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check umzu.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
UMZU promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: UMZU advertises on Facebook and Instagram and on Google, where its offers often run. Check umzu.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy UMZU?
UMZU sells on its own website, umzu.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind UMZU?
Gravity by Benchr records a company based in Boulder, United States, founded in 2015 according to LinkedIn, on a domain registered in 2005, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is UMZU growing?
Not at the moment. Gravity by Benchr estimates about 75,000 visits to umzu.com in September 2026, down 35% in a month and down 8% over three months. UMZU ranks #589 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does UMZU use?
Gravity by Benchr identifies umzu.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does UMZU spend on Meta ads?
Gravity by Benchr does not publish a spend figure for UMZU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, UMZU ranks #589 of 12,108 by estimated traffic. Its closest competitors on the same market are Wednesday, Theralogix, Beyond Alpha, Nütrops, BIOVIA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with UMZU.