Brand page · Clothing · Italy
Under Armour: 186K visits a month, 808 active Meta ads.
Under Armour — Under Armour is a brand that sells sportswear, athletic shoes and accessories. The company creates performance and design solutions for athletes. In September 2026 underarmour.it drew an estimated 186K visits, down 23% on the month before. It ranks #57 of 5,997 Clothing brands in Italy and holds a 3.1 Trustpilot rating over 40 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Under Armour is a brand that sells sportswear, athletic shoes and accessories. The company creates performance and design solutions for athletes.
01 · Traffic
How much traffic Under Armour gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Under Armour drew an estimated 186K visits in September 2026, down 23% on the month before and down 4% over three months.
- Worldwide#55,762of 4.5M sites · Top 5%
- In Italy#1,388of 138K sites · Top 5%
- Clothing, worldwide#5,120of 459,295 brands · Top 5%
- Clothing, Italy#57of 5,997 brands · Top 1%
186K
estimated visits in September
1 mo ▼ −22.9%4 mo ▼ −3.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Under Armour.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Under Armour holds 3.1 out of 5 on Trustpilot over 40 reviews, 2 of them in the last twelve months: 18% of customers give five stars and 73% one star. That volume places Under Armour in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Sportswear Store Sportwear Manufacturer Clothing Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Under Armour sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Under Armour's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Under Armour in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Under Armour is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Under Armour runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
Under Armour Sonbahar SeçkisiUnder Armour14 Oct 2026image
Dámske teplaky Under Armour Rival Fleece JoggersUnder Armour14 Oct 2026image
Tek s 30 % popustomUnder Armour13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Under Armour Europe B.V.verified
Text ad21 Oct 2026Under Armour Europe B.V.verified
Text ad21 Oct 2026Under Armour Europe B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Under Armour.
The creators who tag @underarmour on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Under Armour competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Under Armour among Clothing brands in Italy. The closest is adidas.fi, then Reebok, nike.com, PUMA Group, ANTA online store, adidas.co.in.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| adidas.fiadidas.fi | |||||||
| Reebokreebok.com | |||||||
| nike.comnike.com | |||||||
| PUMA Groupeu.puma.com | |||||||
| ANTA online storeanta-sport.ru | |||||||
| adidas.co.inadidas.co.in |
07 · Company
The company behind Under Armour.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Under Armour is a company based in Italy, founded in 1996 according to LinkedIn, on a domain registered in May 2006. It employs about 12,521 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1996, per LinkedIn
- Domain registered
- 29 May 2006
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12,521 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- underarmour.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Under Armour
What people ask Google about Under Armour.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Under Armour legit or a scam?
According to Gravity by Benchr, Under Armour is a brand based in Italy: its website has existed since May 2006, it employs 12,521 people on LinkedIn, it has 8,138,049 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Under Armour?
Customers rate Under Armour 3.1 out of 5 on Trustpilot over 40 reviews, 2 of them in the last twelve months: 18% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Under Armour?
Under Armour is a brand that sells sportswear, athletic shoes and accessories. The company creates performance and design solutions for athletes. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Under Armour have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Under Armour advertises on Facebook and Instagram and on Google, where its offers often run. Check underarmour.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Under Armour?
Gravity by Benchr records a company based in Italy, founded in 1996 according to LinkedIn, on a domain registered in 2006, with 12,521 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Under Armour doing well?
Not at the moment. Gravity by Benchr estimates about 185,700 visits to underarmour.it in September 2026, down 23% in a month and down 4% over three months. Under Armour ranks #57 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Under Armour's ad budget?
Gravity by Benchr does not publish a spend figure for Under Armour on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Under Armour ranks #57 of 5,997 by estimated traffic. Its closest competitors on the same market are adidas.fi, Reebok, nike.com, PUMA Group, ANTA online store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Under Armour.