Brand page · Clothing · United States
Underwear Expert: 81.4K visits a month, 14 active Meta ads, Gravity score 505.
Underwear Expert — Underwear Expert is a men's underwear shop that offers curated styles and fits for every guy, utilizing proprietary technology and expertise to help customers find their ideal pair of underwear. In September 2026 underwearexpert.com drew an estimated 81.4K visits, down 17% on the month before. It ranks #1,833 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Underwear Expert is a men's underwear shop that offers curated styles and fits for every guy, utilizing proprietary technology and expertise to help customers find their ideal pair of underwear.
01 · Traffic
How much traffic Underwear Expert gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Underwear Expert drew an estimated 81.4K visits in September 2026, down 17% on the month before and down 10% over three months.
- Worldwide#111,915of 4.5M sites · Top 5%
- In United States#36,558of 1.2M sites · Top 5%
- Clothing, worldwide#10,752of 459,295 brands · Top 5%
- Clothing, United States#1,833of 97,158 brands · Top 5%
81.4K
estimated visits in September
1 mo ▼ −16.8%4 mo ▼ −9.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Underwear Expert.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Underwear Expert holds 3.1 out of 5 on Trustpilot over 4 reviews, 3 of them in the last twelve months: 50% of customers give five stars and 50% one star. On Google, Underwear Expert scores 5.0 over 80 reviews.
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Underwear Expert sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Underwear Expert sells on Shopify, 83% of its catalogue in stock. The best seller is Underwear Club Subscription, at US$29.00–US$168.00, followed by Wood Trunk and Wood Hip Brief.
#1Underwear Club SubscriptionUnderwear ExpertUS$29.00–US$168.00In stock
#2Wood TrunkUnderwear ExpertUS$29.00In stock
#3Wood Hip BriefUnderwear ExpertUS$29.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Underwear Expert in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 47% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$47.00
- Currency
- USD
04 · Ads
What Underwear Expert is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Underwear Expert runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2026 (text).
Get 30% Off Your First BoxUnderwear Expert6 Oct 2026video
Get 30% Off Your First BoxUnderwear Expert5 Oct 2026video
Get 30% Off Your First BoxUnderwear Expert5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad13 Aug 2026The Underwear Expert, Inc.verified
Text ad13 Aug 2026The Underwear Expert, Inc.verified
Text ad26 Jul 2026The Underwear Expert, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Underwear Expert.
The creators who tag @underwearexpert on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Underwear Expert competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Underwear Expert among Clothing brands in United States. The closest is Mens Underwear Store, then Freshpair, Steven Even, Clever, Skiviez, The Jock Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mens Underwear Storemensunderwearstore.com | |||||||
| Freshpairfreshpair.com | |||||||
| Steven Evensteveneven.com | |||||||
| Cleverclevermoda.us | |||||||
| Skiviezskiviez.com | |||||||
| The Jock Shopthejockshop.com |
07 · Company
The company behind Underwear Expert.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Underwear Expert is a company based in Huntington, United States, founded in 2012 according to LinkedIn, on a domain registered in December 2011. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Huntington
- Founded
- 2012, per LinkedIn
- Domain registered
- 2 Dec 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- underwearexpert.com · Shopify · USD
- Catalogue
- 369 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Underwear Expert
What people ask Google about Underwear Expert.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Underwear Expert legit?
According to Gravity by Benchr, Underwear Expert is a brand based in Huntington, United States: its website has existed since December 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 271,000 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Underwear Expert known for?
Underwear Expert is a men's underwear shop that offers curated styles and fits for every guy, utilizing proprietary technology and expertise to help customers find their ideal pair of underwear. Gravity by Benchr classifies it under Clothing, with Men's Undergarments making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Underwear Expert cost?
Underwear Expert's best seller, Underwear Club Subscription, sells from US$29.00 to US$168.00 on underwearexpert.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check underwearexpert.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Underwear Expert promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Underwear Expert advertises on Facebook and Instagram and on Google, where its offers often run. Check underwearexpert.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Underwear Expert?
Underwear Expert sells on its own website, underwearexpert.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Underwear Expert?
Gravity by Benchr records a company based in Huntington, United States, founded in 2012 according to LinkedIn, on a domain registered in 2011, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Underwear Expert growing?
Not at the moment. Gravity by Benchr estimates about 81,400 visits to underwearexpert.com in September 2026, down 17% in a month and down 10% over three months. Underwear Expert ranks #1,833 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Underwear Expert use?
Gravity by Benchr identifies underwearexpert.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Underwear Expert's ad budget?
Gravity by Benchr does not publish a spend figure for Underwear Expert on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Underwear Expert ranks #1,833 of 97,158 by estimated traffic. Its closest competitors on the same market are Mens Underwear Store, Freshpair, Steven Even, Clever, Skiviez. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Underwear Expert.