Brand page · Personal Care · United States
Unearthly Cosmetics: 31.7K visits a month, 1 active Meta ads, Gravity score 705.
Unearthly Cosmetics — Unearthly Cosmetics is a vegan and cruelty-free beauty brand that creates alternative makeup inspired by gothic, fantasy, and artistic aesthetics. In September 2026 unearthlycosmetics.com drew an estimated 31.7K visits, up 21% on the month before. It ranks #1,924 of 33,626 Personal Care brands in United States and holds a 2.2 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Unearthly Cosmetics is a vegan and cruelty-free beauty brand that creates alternative makeup inspired by gothic, fantasy, and artistic aesthetics.
01 · Traffic
How much traffic Unearthly Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Unearthly Cosmetics drew an estimated 31.7K visits in September 2026, up 21% on the month before and up 50% over three months.
- Worldwide#250,710of 4.5M sites · Top 10%
- In United States#78,484of 1.2M sites · Top 10%
- Personal Care, worldwide#12,774of 215,119 brands · Top 10%
- Personal Care, United States#1,924of 33,626 brands · Top 10%
31.7K
estimated visits in September
1 mo ▲ +20.8%4 mo ▲ +50.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Unearthly Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Unearthly Cosmetics holds 2.2 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 90% one star.
Cosmetics Industry Beauty Products Wholesaler Beauty Supply Store Beauty Product Supplier Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Unearthly Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Unearthly Cosmetics sells on Shopify, 80% of its catalogue in stock. The best seller is Shipping Protection by Route, at US$0.98–US$140.38, followed by Not Normal™ and Sorcerous Smoke Palette.
#1Shipping Protection by RouteUnearthly CosmeticsUS$0.98–US$140.38In stock
#2Not Normal™Unearthly CosmeticsUS$28.00In stock
#3Sorcerous Smoke PaletteUnearthly CosmeticsUS$40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Unearthly Cosmetics in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 80% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$25.00
- Currency
- USD
04 · Ads
What Unearthly Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Unearthly Cosmetics runs Meta ads on Facebook, Instagram.
If you could be any creature which would you be? Creature Feature 🐸🕯️ That sickly chartreuse green with the orange-gold shimmer just feelUnearthly Cosmetics7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Unearthly Cosmetics.
The creators who tag @unearthlycosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @unearthlycosmetics on Instagram, led by Taki (201K followers, 10.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTaki@blondetaki · 🇺🇸 US | Beauty cosmetics skincare Creator | 201K | 10.7% | 5 | Tagged @unearthlycosmetics |
06 · Competitors according to Gravity
Who Unearthly Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Unearthly Cosmetics among Personal Care brands in United States. The closest is WUNDERBROW.COM, then LUXXI, TruSkin, Aaroma Co, Girlactik, AMVital.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WUNDERBROW.COMwunderbrow.com | |||||||
| LUXXIluxxinails.com | |||||||
| TruSkintruskin.com | |||||||
| Aaroma Coaaroma.co | |||||||
| Girlactikgirlactik.com | |||||||
| AMVitalamvital.com |
07 · Company
The company behind Unearthly Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Unearthly Cosmetics is a company based in Saint cloud, United States, founded in 2021 according to LinkedIn, on a domain registered in October 2021. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Saint cloud
- Founded
- 2021, per LinkedIn
- Domain registered
- 8 Oct 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- unearthlycosmetics.com · Shopify · USD
- Catalogue
- 36 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Unearthly Cosmetics
What people ask Google about Unearthly Cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Unearthly Cosmetics a legit company?
According to Gravity by Benchr, Unearthly Cosmetics is a brand based in Saint cloud, United States: its website has existed since October 2021, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 113,266 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Unearthly Cosmetics reviews
Customers rate Unearthly Cosmetics 2.2 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 0% give five stars, 90% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Unearthly Cosmetics?
Unearthly Cosmetics is a vegan and cruelty-free beauty brand that creates alternative makeup inspired by gothic, fantasy, and artistic aesthetics. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Unearthly Cosmetics cost?
Unearthly Cosmetics' best seller, Shipping Protection by Route, sells from US$0.98 to US$140.38 on unearthlycosmetics.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check unearthlycosmetics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Unearthly Cosmetics have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Unearthly Cosmetics advertises on Facebook and Instagram, where its offers often run. Check unearthlycosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Unearthly Cosmetics?
Unearthly Cosmetics sells on its own website, unearthlycosmetics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Unearthly Cosmetics?
Gravity by Benchr records a company based in Saint cloud, United States, founded in 2021 according to LinkedIn, on a domain registered in 2021, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Unearthly Cosmetics doing well?
Yes. Gravity by Benchr estimates about 31,700 visits to unearthlycosmetics.com in September 2026, up 21% in a month and up 50% over three months. Unearthly Cosmetics ranks #1,924 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Unearthly Cosmetics use?
Gravity by Benchr identifies unearthlycosmetics.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Unearthly Cosmetics' ad budget?
Gravity by Benchr does not publish a spend figure for Unearthly Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Unearthly Cosmetics ranks #1,924 of 33,626 by estimated traffic. Its closest competitors on the same market are WUNDERBROW.COM, LUXXI, TruSkin, Aaroma Co, Girlactik. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Unearthly Cosmetics.