Brand page · Personal Care · United Kingdom
Unfabled: 64.6K visits a month, 33 active Meta ads, Gravity score 679.
Unfabled — Unfabled is a consumer health platform that provides sustainable health and wellness products personalized for women's wellbeing, including solutions for hormonal symptoms, menstrual health, and sexual wellness. In September 2026 unfabled.co drew an estimated 64.6K visits, up 59% on the month before. It ranks #287 of 8,226 Personal Care brands in United Kingdom and holds a 4.9 Trustpilot rating over 90 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Unfabled is a consumer health platform that provides sustainable health and wellness products personalized for women's wellbeing, including solutions for hormonal symptoms, menstrual health, and sexual wellness.
01 · Traffic
How much traffic Unfabled gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Unfabled drew an estimated 64.6K visits in September 2026, up 59% on the month before and up 76% over three months.
- Worldwide#136,593of 4.5M sites · Top 5%
- In United Kingdom#7,144of 192K sites · Top 5%
- Personal Care, worldwide#6,849of 215,119 brands · Top 5%
- Personal Care, United Kingdom#287of 8,226 brands · Top 5%
64.6K
estimated visits in September
1 mo ▲ +59.0%4 mo ▲ +76.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Unfabled.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Unfabled holds 4.9 out of 5 on Trustpilot over 90 reviews, 43 of them in the last twelve months: 99% of customers give five stars and 0% one star. That volume places Unfabled in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Unfabled sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Unfabled sells on Shopify, 89% of its catalogue in stock. The best seller is Collagen Gummies - 60 Gummies, at £15.99, followed by Magnesium Superblend - 120 Capsules and Nodpod | Weighted Sleep Mask.
#1Collagen Gummies - 60 GummiesUnfabled£15.99In stock
#2Magnesium Superblend - 120 CapsulesUnfabled£16.99In stock
#3Nodpod | Weighted Sleep MaskUnfabled£28.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Unfabled in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 45% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$39.69
- Currency
- GBP
04 · Ads
What Unfabled is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Unfabled runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2024 (image, text, video).
Collagen for skin, joints & bones ✨Unfabled26 Sept 2026image
Collagen for skin, joints & bones ✨Unfabled22 Sept 2026image
UnfabledUnfabled9 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad29 Apr 2026Unfabled Ltdverified
Text ad27 Apr 2026Unfabled Ltdverified
Text ad17 Apr 2026Unfabled Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Unfabled.
The creators who tag @unfabled.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Unfabled competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Unfabled among Personal Care brands in United Kingdom. The closest is Organic Bargains, then Herbanta, Wickford Health Store, Botanica Health, Revaivve, Swadesi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Organic Bargainsorganicbargains.co.uk | |||||||
| Herbantaherbanta.com | |||||||
| Wickford Health Storewickfordhealthstore.co.uk | |||||||
| Botanica Healthbotanicahealth.co.uk | |||||||
| Revaivverevaivve.com | |||||||
| Swadesiswadesi.co.uk |
07 · Company
The company behind Unfabled.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Unfabled is a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in January 2021. It employs about 11 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2021, per LinkedIn
- Domain registered
- 20 Jan 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- unfabled.co · Shopify · GBP
- Catalogue
- 300 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Unfabled
What people ask Google about Unfabled.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Unfabled legit?
According to Gravity by Benchr, Unfabled is a brand based in London, United Kingdom: its website has existed since January 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 22,351 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Unfabled?
Customers rate Unfabled 4.9 out of 5 on Trustpilot over 90 reviews, 43 of them in the last twelve months: 99% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Unfabled known for?
Unfabled is a consumer health platform that provides sustainable health and wellness products personalized for women's wellbeing, including solutions for hormonal symptoms, menstrual health, and sexual wellness. Gravity by Benchr classifies it under Personal Care, with Fitness & Nutrition making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Unfabled cost?
Unfabled's best seller, Collagen Gummies - 60 Gummies, sells £15.99 on unfabled.co. 89% of the catalogue is in stock. Gravity does not track prices daily: check unfabled.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Unfabled promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Unfabled advertises on Facebook and Instagram and on Google, where its offers often run. Check unfabled.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Unfabled?
Unfabled sells on its own website, unfabled.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Unfabled?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2021, with 11 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Unfabled growing?
Yes. Gravity by Benchr estimates about 64,600 visits to unfabled.co in September 2026, up 59% in a month and up 76% over three months. Unfabled ranks #287 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Unfabled use?
Gravity by Benchr identifies unfabled.co as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Unfabled spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Unfabled on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Unfabled ranks #287 of 8,226 by estimated traffic. Its closest competitors on the same market are Organic Bargains, Herbanta, Wickford Health Store, Botanica Health, Revaivve. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Unfabled.