Brand page · Shoes · United Kingdom
UNIFORM STANDARD: 50.5K visits a month, 7 active Meta ads, Gravity score 608.
UNIFORM STANDARD — UNIFORM STANDARD is a British footwear brand that designs and sells minimalist leather sneakers for men and women, handcrafted in Portugal using Italian leather. In September 2026 uniformstandard.com drew an estimated 50.5K visits, up 17% on the month before. It ranks #515 of 6,771 Shoes brands in United Kingdom and holds a 4.7 Trustpilot rating over 301 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 156 peers: Shoes brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
UNIFORM STANDARD is a British footwear brand that designs and sells minimalist leather sneakers for men and women, handcrafted in Portugal using Italian leather.
01 · Traffic
How much traffic UNIFORM STANDARD gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
UNIFORM STANDARD drew an estimated 50.5K visits in September 2026, up 17% on the month before and down 23% over three months.
- Worldwide#168,746of 4.5M sites · Top 5%
- In United States#54,078of 1.2M sites · Top 5%
- Shoes, worldwide#3,485of 46,962 brands · Top 10%
- Shoes, United States#515of 6,771 brands · Top 10%
50.5K
estimated visits in September
1 mo ▲ +16.9%4 mo ▼ −23.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about UNIFORM STANDARD.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
UNIFORM STANDARD holds 4.7 out of 5 on Trustpilot over 301 reviews, 37 of them in the last twelve months: 92% of customers give five stars and 3% one star. That volume places UNIFORM STANDARD in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What UNIFORM STANDARD sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
UNIFORM STANDARD sells on Shopify, 97% of its catalogue in stock. The best seller is Series 1 Triple White Leather, at £190.00, followed by Series 1 Original White Leather and Supima® Cotton T-Shirt White.
#1Series 1 Triple White LeatherUNIFORM STANDARD£190.00In stock
#2Series 1 Original White LeatherUNIFORM STANDARD£190.00In stock
#3Supima® Cotton T-Shirt WhiteUNIFORM STANDARD£40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places UNIFORM STANDARD in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 48% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$251.48
- Currency
- GBP
04 · Ads
What UNIFORM STANDARD is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
UNIFORM STANDARD runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
The only pair you need, wherever the day takes you. Premium minimal leather sneakers that move you from work to the weekend www.uniformstandUniform Standard6 Oct 2026video
UNIFORM STANDARD | Handcrafted Minimalist Leather SneakersUniform Standard4 Oct 2026image
UNIFORM STANDARD | Handcrafted Minimalist Leather SneakersUniform Standard4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ADC LONDON LIMITEDverified
Image ad20 Oct 2026ADC LONDON LIMITEDverified
Text ad20 Oct 2026ADC LONDON LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about UNIFORM STANDARD.
The creators who tag @uniformstandard_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @uniformstandard_official on Instagram, led by Kevin Auyeung (33.6K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKevin Auyeung@kevinauyeung8 · INTL | Fashion style luxury Creator | 33.6K | 0.7% | 4 | Tagged @uniformstandard_official |
06 · Competitors according to Gravity
Who UNIFORM STANDARD competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for UNIFORM STANDARD among Shoes brands in United Kingdom. The closest is Sans Matin, then IN COTTON, Tn Town, Patrick, GORAL, US.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sans Matinsansmatin.co.uk | |||||||
| IN COTTONincottonus.com | |||||||
| Tn Towntntown.co.uk | |||||||
| Patrickpatrickuk.com | |||||||
| GORALgoral-shoes.co.uk | |||||||
| USus.mallet.com |
07 · Company
The company behind UNIFORM STANDARD.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
UNIFORM STANDARD is a company based in London, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in February 2011. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2018, per LinkedIn
- Domain registered
- 11 Feb 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- uniformstandard.com · Shopify · GBP
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about UNIFORM STANDARD
What people ask Google about UNIFORM STANDARD.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is UNIFORM STANDARD a legit company?
According to Gravity by Benchr, UNIFORM STANDARD is a brand based in London, United Kingdom: its website has existed since February 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 34,957 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
UNIFORM STANDARD reviews: is it worth it?
Customers rate UNIFORM STANDARD 4.7 out of 5 on Trustpilot over 301 reviews, 37 of them in the last twelve months: 92% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does UNIFORM STANDARD sell?
UNIFORM STANDARD is a British footwear brand that designs and sells minimalist leather sneakers for men and women, handcrafted in Portugal using Italian leather. Gravity by Benchr classifies it under Shoes, with Sneakers making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is UNIFORM STANDARD expensive?
UNIFORM STANDARD's best seller, Series 1 Triple White Leather, sells £190.00 on uniformstandard.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check uniformstandard.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does UNIFORM STANDARD have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: UNIFORM STANDARD advertises on Facebook and Instagram and on Google, where its offers often run. Check uniformstandard.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy UNIFORM STANDARD?
UNIFORM STANDARD sells on its own website, uniformstandard.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns UNIFORM STANDARD?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in 2011, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is UNIFORM STANDARD growing?
Not at the moment. Gravity by Benchr estimates about 50,500 visits to uniformstandard.com in September 2026, up 17% in a month and down 23% over three months. UNIFORM STANDARD ranks #515 of 6,771 Shoes brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does UNIFORM STANDARD use?
Gravity by Benchr identifies uniformstandard.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is UNIFORM STANDARD's ad budget?
Gravity by Benchr does not publish a spend figure for UNIFORM STANDARD on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United Kingdom?
Among Shoes brands in United Kingdom in the Gravity by Benchr index, UNIFORM STANDARD ranks #515 of 6,771 by estimated traffic. Its closest competitors on the same market are Sans Matin, IN COTTON, Tn Town, Patrick, GORAL. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with UNIFORM STANDARD.