Brand page · Outdoor Recreation · United States
Union: 149K visits a month, 60 active Meta ads, Gravity score 751.
Union — Union Binding Company is a snowboard binding and boots manufacturer. The company designs, tests, and engineers its products in Italy and is the global leader in snowboard binding manufacturing. In September 2026 unionbindingcompany.com drew an estimated 149K visits, up 38% on the month before. It ranks #193 of 14,873 Outdoor Recreation brands in United States.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Outdoor Recreation brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Union Binding Company is a snowboard binding and boots manufacturer. The company designs, tests, and engineers its products in Italy and is the global leader in snowboard binding manufacturing.
01 · Traffic
How much traffic Union gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Union drew an estimated 149K visits in September 2026, up 38% on the month before and up 284% over three months.
- Worldwide#66,964of 4.5M sites · Top 5%
- In United States#22,073of 1.2M sites · Top 5%
- Outdoor Recreation, worldwide#1,024of 101,136 brands · Top 5%
- Outdoor Recreation, United States#193of 14,873 brands · Top 5%
149K
estimated visits in September
1 mo ▲ +37.6%4 mo ▲ +284.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Union.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Union holds 3.0 out of 5 on Trustpilot over 5 reviews, 4 of them in the last twelve months: 20% of customers give five stars and 40% one star.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Union sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Union sells on Shopify, 63% of its catalogue in stock. The best seller is Shipping Protection by Route, at US$0.98–US$140.38, followed by CAPiTA Warpspeed | Automobili Lamborghini and Union TS 2.0 Rhombus Toe Strap (Kit).
#1Shipping Protection by RouteUnionUS$0.98–US$140.38In stock
#2CAPiTA Warpspeed | Automobili LamborghiniUnionUS$1,499.95In stock
#3Union TS 2.0 Rhombus Toe Strap (Kit)UnionUS$44.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Union in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 19% of the catalogue
- In stock
- 63%
- Upper price quartile
- US$199.95
- Currency
- USD
04 · Ads
What Union is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Union runs Meta ads on Facebook, Instagram, and has advertised on Google since August 2024 (image, text, video).
Découvrez la Union NeoUnion Binding Company1 Oct 2026video
Introducing the Union NeoUnion Binding Company1 Oct 2026image
Découvrez la Union NeoUnion Binding Company1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Core Srlverified
Text ad20 Oct 2026Core Srlverified
Text ad20 Oct 2026Core Srlverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Union.
The creators who tag @unionbindingco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @unionbindingco on Instagram, led by Roope Rautiainen (16.1K followers, 16.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRoope Rautiainen@rooperautiainen · 🇫🇮 FI | Fashion style luxury Creator | 16.1K | 16.2% | 15 | Tagged @unionbindingco |
06 · Competitors according to Gravity
Who Union competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Union among Outdoor Recreation brands in United States. The closest is k2snow.com, then CAPiTA, burton.com, Jones, session.no, freshfarm.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| k2snow.comk2snow.com | |||||||
| CAPiTAcapitasnowboarding.com | |||||||
| burton.comburton.com | |||||||
| Jonesjonessnowboards.com | |||||||
| session.nosession.no | |||||||
| freshfarm.itfreshfarm.it |
07 · Company
The company behind Union.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Union is a company based in Seattle, United States, founded in 2004 according to LinkedIn, on a domain registered in November 2004. It employs about 37 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Seattle
- Founded
- 2004, per LinkedIn
- Domain registered
- 26 Nov 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 37 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- unionbindingcompany.com · Shopify · USD
- Catalogue
- 24 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Union
What people ask Google about Union.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Union legit or a scam?
According to Gravity by Benchr, Union is a brand based in Seattle, United States: its website has existed since November 2004, it sells on a Shopify store, it employs 37 people on LinkedIn, it has 289,581 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Union sell?
Union Binding Company is a snowboard binding and boots manufacturer. The company designs, tests, and engineers its products in Italy and is the global leader in snowboard binding manufacturing. Gravity by Benchr classifies it under Outdoor Recreation, with Winter Sports & Activities making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Union cost?
Union's best seller, Shipping Protection by Route, sells from US$0.98 to US$140.38 on unionbindingcompany.com. 63% of the catalogue is in stock. Gravity does not track prices daily: check unionbindingcompany.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Union discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Union advertises on Facebook and Instagram and on Google, where its offers often run. Check unionbindingcompany.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Union?
Union sells on its own website, unionbindingcompany.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Union?
Gravity by Benchr records a company based in Seattle, United States, founded in 2004 according to LinkedIn, on a domain registered in 2004, with 37 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Union growing?
Yes. Gravity by Benchr estimates about 149,300 visits to unionbindingcompany.com in September 2026, up 38% in a month and up 284% over three months. Union ranks #193 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Union use?
Gravity by Benchr identifies unionbindingcompany.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Union spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Union on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Union ranks #193 of 14,873 by estimated traffic. Its closest competitors on the same market are k2snow.com, CAPiTA, burton.com, Jones, session.no. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Union.