Brand page · Clothing · United States
United By Blue: 35.2K visits a month, 6 active Meta ads, Gravity score 514.
United By Blue — United By Blue is an outdoor lifestyle brand that sells sustainably-made clothing, bags, and accessories, with a mission to remove one pound of trash from oceans and waterways for every product purchased. In September 2026 unitedbyblue.com drew an estimated 35.2K visits, down 16% on the month before. It ranks #3,654 of 97,158 Clothing brands in United States and holds a 4.4 Trustpilot rating over 28 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
United By Blue is an outdoor lifestyle brand that sells sustainably-made clothing, bags, and accessories, with a mission to remove one pound of trash from oceans and waterways for every product purchased.
01 · Traffic
How much traffic United By Blue gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
United By Blue drew an estimated 35.2K visits in September 2026, down 16% on the month before and down 21% over three months.
- Worldwide#229,666of 4.5M sites · Top 10%
- In United States#72,143of 1.2M sites · Top 10%
- Clothing, worldwide#21,934of 459,295 brands · Top 5%
- Clothing, United States#3,654of 97,158 brands · Top 5%
35.2K
estimated visits in September
1 mo ▼ −16.0%4 mo ▼ −20.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about United By Blue.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
United By Blue holds 4.4 out of 5 on Trustpilot over 28 reviews, 28 of them in the last twelve months: 82% of customers give five stars and 0% one star. That volume places United By Blue in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Fashion Accessories Store Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What United By Blue sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
United By Blue sells on Shopify, 94% of its catalogue in stock. The best seller is The Ultimate Bison Wool Sock, at US$44.00, followed by 16 oz. Stoneware Mug and (R)evolution™ 25L Convertible Carryall.
#1The Ultimate Bison Wool SockUnited By BlueUS$44.00In stock
#216 oz. Stoneware MugUnited By BlueUS$32.00In stock
#3(R)evolution™ 25L Convertible CarryallUnited By BlueUS$80.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places United By Blue in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 88% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$42.00
- Currency
- USD
04 · Ads
What United By Blue is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
United By Blue runs Meta ads on Facebook, Instagram, and has advertised on Google since April 2023 (image, text, video).
Warm like wool. Without the bulk.United By Blue5 Oct 2026image
15% off your first pair. Code TRYUBB26.United By Blue5 Oct 2026image
Yak wool socks that clean waterways.United By Blue5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad5 Oct 2026Sand Shack LLCverified
Text ad5 Oct 2026Sand Shack LLCverified
Text ad4 Oct 2026Sand Shack LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about United By Blue.
The creators who tag @unitedbyblue on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @unitedbyblue on Instagram, led by Matt Hartman | #runnineverlong (189K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMatt Hartman | #runnineverlong@runnineverlong · 🇬🇧 GB | Fashion style luxury Creator | 189K | 0.1% | 3 | Tagged @unitedbyblue |
06 · Competitors according to Gravity
Who United By Blue competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for United By Blue among Clothing brands in United States. The closest is Breaking Points, then Thrifty Ice Cream Shop, Keep It Positive Sweetie, LLC., Eskimo Joe's, SkyboundGear, MUDGIRL STORE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Breaking Pointsshop.breakingpoints.com | |||||||
| Thrifty Ice Cream Shopshop.thriftyicecream.com | |||||||
| Keep It Positive Sweetie, LLC.crystalreneehayslett.com | |||||||
| Eskimo Joe'sshop.eskimojoes.com | |||||||
| SkyboundGearskyboundgear.com | |||||||
| MUDGIRL STOREmudgirlshop.us |
07 · Company
The company behind United By Blue.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
United By Blue is a company based in Brooklyn, United States, founded in 2010 according to LinkedIn, on a domain registered in October 2009. It employs about 21 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Brooklyn
- Founded
- 2010, per LinkedIn
- Domain registered
- 7 Oct 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- unitedbyblue.com · Shopify · USD
- Catalogue
- 337 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about United By Blue
What people ask Google about United By Blue.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is United By Blue legit or a scam?
According to Gravity by Benchr, United By Blue is a brand based in Brooklyn, United States: its website has existed since October 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 140,556 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
United By Blue reviews
Customers rate United By Blue 4.4 out of 5 on Trustpilot over 28 reviews, 28 of them in the last twelve months: 82% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does United By Blue sell?
United By Blue is an outdoor lifestyle brand that sells sustainably-made clothing, bags, and accessories, with a mission to remove one pound of trash from oceans and waterways for every product purchased. Gravity by Benchr classifies it under Clothing, with Socks making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does United By Blue cost?
United By Blue's best seller, The Ultimate Bison Wool Sock, sells US$44.00 on unitedbyblue.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check unitedbyblue.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
United By Blue promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: United By Blue advertises on Facebook and Instagram and on Google, where its offers often run. Check unitedbyblue.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy United By Blue?
United By Blue sells on its own website, unitedbyblue.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns United By Blue?
Gravity by Benchr records a company based in Brooklyn, United States, founded in 2010 according to LinkedIn, on a domain registered in 2009, with 21 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is United By Blue doing well?
Not at the moment. Gravity by Benchr estimates about 35,200 visits to unitedbyblue.com in September 2026, down 16% in a month and down 21% over three months. United By Blue ranks #3,654 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does United By Blue use?
Gravity by Benchr identifies unitedbyblue.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is United By Blue's ad budget?
Gravity by Benchr does not publish a spend figure for United By Blue on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, United By Blue ranks #3,654 of 97,158 by estimated traffic. Its closest competitors on the same market are Breaking Points, Thrifty Ice Cream Shop, Keep It Positive Sweetie, LLC., Eskimo Joe's, SkyboundGear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with United By Blue.