Brand page · Clothing · United States
Universal Standard: 897K visits a month, 220 active Meta ads, Gravity score 575.
Universal Standard — Universal Standard is a size-inclusive fashion brand that sells elevated essentials and clothing for women in sizes 00-40, focusing on quality and fit. In September 2026 universalstandard.com drew an estimated 897K visits, down 4% on the month before. It ranks #151 of 97,158 Clothing brands in United States and holds a 2.8 Trustpilot rating over 24 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Universal Standard is a size-inclusive fashion brand that sells elevated essentials and clothing for women in sizes 00-40, focusing on quality and fit.
01 · Traffic
How much traffic Universal Standard gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Universal Standard drew an estimated 897K visits in September 2026, down 4% on the month before and up 5% over three months.
- Worldwide#15,758of 4.5M sites · Top 1%
- In United States#5,201of 1.2M sites · Top 1%
- Clothing, worldwide#1,221of 459,295 brands · Top 1%
- Clothing, United States#151of 97,158 brands · Top 1%
897K
estimated visits in September
1 mo ▼ −4.3%4 mo ▲ +5.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Universal Standard.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Universal Standard holds 2.8 out of 5 on Trustpilot over 24 reviews, 2 of them in the last twelve months: 21% of customers give five stars and 67% one star. That volume places Universal Standard in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Children's Clothing Store Clothing Store Women's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Universal Standard sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Universal Standard sells on Shopify, 98% of its catalogue in stock. The best seller is Tee Rex - Black, at US$50.00, followed by Seine High Rise Skinny Jeans 27 Inch - Dark Indigo and Tee Rex - White.
#1Tee Rex - BlackUniversal StandardUS$50.00In stock
#2Seine High Rise Skinny Jeans 27 Inch - Dark IndigoUniversal StandardUS$118.00In stock
#3Tee Rex - WhiteUniversal StandardUS$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Universal Standard in its comparison group.
- Average rating
- 4.47 / 5
- Rated products
- 86% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$148.00
- Currency
- USD
04 · Ads
What Universal Standard is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Universal Standard runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2024 (image, text, video).
Your Search Is Over.Universal Standard8 Oct 2026video
Your Search Is Over.Universal Standard8 Oct 2026video
The Perfect DenimUniversal Standard7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Universal Standard Inc.verified
Text ad20 Oct 2026Universal Standard Inc.verified
Text ad20 Oct 2026Universal Standard Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Universal Standard.
The creators who tag @universalstandard on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @universalstandard on Instagram, led by Jenn 💋 Seattle Style & Travel (22.6K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJenn 💋 Seattle Style & Travel@hellorigby · 🇺🇸 US | Fashion style luxury Creator | 22.6K | — | 5 | Tagged @universalstandard |
06 · Competitors according to Gravity
Who Universal Standard competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Universal Standard among Clothing brands in United States. The closest is BloomChic, then Zizzi, eloquii.com, yoursclothing.com, 09women.com, Lane Bryant.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BloomChicbloomchic.com | |||||||
| Zizzizizzi.no | |||||||
| eloquii.comeloquii.com | |||||||
| yoursclothing.comyoursclothing.com | |||||||
| 09women.com09women.com | |||||||
| Lane Bryantlanebryant.com |
07 · Company
The company behind Universal Standard.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Universal Standard is a company based in Brooklyn, United States, on a domain registered in February 1997. It is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Brooklyn
- Founded
- Data not available
- Domain registered
- 20 Feb 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- universalstandard.com · Shopify · USD
- Catalogue
- 807 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Universal Standard
What people ask Google about Universal Standard.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Universal Standard legit?
According to Gravity by Benchr, Universal Standard is a brand based in Brooklyn, United States: its website has existed since February 1997, it sells on a Shopify store, it has 196,377 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Universal Standard?
Customers rate Universal Standard 2.8 out of 5 on Trustpilot over 24 reviews, 2 of them in the last twelve months: 21% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Universal Standard?
Universal Standard is a size-inclusive fashion brand that sells elevated essentials and clothing for women in sizes 00-40, focusing on quality and fit. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Universal Standard cost?
Universal Standard's best seller, Tee Rex - Black, sells US$50.00 on universalstandard.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check universalstandard.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Universal Standard promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Universal Standard advertises on Facebook and Instagram and on Google, where its offers often run. Check universalstandard.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Universal Standard?
Universal Standard sells on its own website, universalstandard.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Universal Standard?
Gravity by Benchr records a company based in Brooklyn, United States, whose domain was registered in 1997, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Universal Standard growing?
Yes. Gravity by Benchr estimates about 897,400 visits to universalstandard.com in September 2026, down 4% in a month and up 5% over three months. Universal Standard ranks #151 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Universal Standard use?
Gravity by Benchr identifies universalstandard.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Universal Standard's ad budget?
Gravity by Benchr does not publish a spend figure for Universal Standard on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Universal Standard ranks #151 of 97,158 by estimated traffic. Its closest competitors on the same market are BloomChic, Zizzi, eloquii.com, yoursclothing.com, 09women.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Universal Standard.