Brand page · Office Furniture · Australia
UpDown Desk®: 87.8K visits a month, 72 active Meta ads, Gravity score 601.
UpDown Desk® — UpDown Desk is an Australian supplier of standing desks and ergonomic office furniture. The company offers a range of products including standing desks, desk frames, ergonomic chairs, and accessories designed to create healthier workspaces. In September 2026 updowndesk.com.au drew an estimated 87.8K visits, up 25% on the month before. It ranks #3 of 141 Office Furniture brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Office Furniture brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
UpDown Desk is an Australian supplier of standing desks and ergonomic office furniture. The company offers a range of products including standing desks, desk frames, ergonomic chairs, and accessories designed to create healthier workspaces.
01 · Traffic
How much traffic UpDown Desk® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
UpDown Desk® drew an estimated 87.8K visits in September 2026, up 25% on the month before and up 8% over three months.
- Worldwide#104,848of 4.5M sites · Top 5%
- In Australia#2,375of 105K sites · Top 5%
- Office Furniture, worldwide#176of 8,936 brands · Top 5%
- Office Furniture, Australia#3of 141 brands · Top 5%
87.8K
estimated visits in September
1 mo ▲ +24.6%4 mo ▲ +7.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about UpDown Desk®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
UpDown Desk® holds 3.3 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What UpDown Desk® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
UpDown Desk® sells on Shopify, 100% of its catalogue in stock. The best seller is UpDown Slimline Drawer, at A$99.00, followed by Metal Cable Hole Grommets (Includes 2 Holes Drilled) and Upgrade to Integrated Cable Tray with 8 Socket Power Board.
UpDown Slimline DrawerUpDown Desk®A$99.00In stock
Metal Cable Hole Grommets (Includes 2 Holes Drilled)UpDown Desk®A$84.00In stock
Upgrade to Integrated Cable Tray with 8 Socket Power BoardUpDown Desk®A$204.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places UpDown Desk® in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 88% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$663.58
- Currency
- AUD
04 · Ads
What UpDown Desk® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
UpDown Desk® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2025 (image, text, video).
Standesk Memory Electric Sit Stand WorkstationUpDown Desk6 Oct 2026image
If you appreciate the beauty and uniqueness of individual furniture pieces then, our Recycled Australian Messmate desktops will make the perUpDown Desk5 Oct 2026video
UpDown Ergo Rise ChairUpDown Desk4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026UpDown Desks Australia Pty Ltdverified
Text ad20 Oct 2026UpDown Desks Australia Pty Ltdverified
Text ad20 Oct 2026UpDown Desks Australia Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about UpDown Desk®.
The creators who tag @updowndesk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @updowndesk on Instagram, led by slow interiors inspiration (15.1K followers, 20.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| sslow interiors inspiration@slowlyhomeclub · 🇦🇺 AU | Decoration garden diy Creator | 15.1K | 20.0% | 1 | Tagged @updowndesk |
06 · Competitors according to Gravity
Who UpDown Desk® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for UpDown Desk® among Office Furniture brands in Australia. The closest is Stando., then Study Desk, DESKIT, Salli Australia, Workpro Office, Shappa.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Stando.stando.com.au | |||||||
| Study Deskozstudydesks.com.au | |||||||
| DESKITdeskit.com.au | |||||||
| Salli Australiasalli.com.au | |||||||
| Workpro Officeworkprooffice.com.au | |||||||
| Shappashappa.com.au |
07 · Company
The company behind UpDown Desk®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
UpDown Desk® is a company based in Dandenong South, Australia, founded in 2018 according to LinkedIn. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Dandenong South
- Founded
- 2018, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- updowndesk.com.au · Shopify · AUD
- Catalogue
- 39 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about UpDown Desk®
What people ask Google about UpDown Desk®.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is UpDown Desk® a legit company?
According to Gravity by Benchr, UpDown Desk® is a brand based in Dandenong South, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 2,267 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is UpDown Desk® known for?
UpDown Desk is an Australian supplier of standing desks and ergonomic office furniture. The company offers a range of products including standing desks, desk frames, ergonomic chairs, and accessories designed to create healthier workspaces. Gravity by Benchr classifies it under Office Furniture, with Desks making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
UpDown Desk® prices: how much is it?
UpDown Desk®'s best seller, UpDown Slimline Drawer, sells A$99.00 on updowndesk.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check updowndesk.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a UpDown Desk® discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: UpDown Desk® advertises on Facebook and Instagram and on Google, where its offers often run. Check updowndesk.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy UpDown Desk®?
UpDown Desk® sells on its own website, updowndesk.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind UpDown Desk®?
Gravity by Benchr records a company based in Dandenong South, Australia, founded in 2018 according to LinkedIn, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is UpDown Desk® growing?
Yes. Gravity by Benchr estimates about 87,800 visits to updowndesk.com.au in September 2026, up 25% in a month and up 8% over three months. UpDown Desk® ranks #3 of 141 Office Furniture brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does UpDown Desk® use?
Gravity by Benchr identifies updowndesk.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is UpDown Desk®'s ad budget?
Gravity by Benchr does not publish a spend figure for UpDown Desk® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Furniture brands in Australia?
Among Office Furniture brands in Australia in the Gravity by Benchr index, UpDown Desk® ranks #3 of 141 by estimated traffic. Its closest competitors on the same market are Stando., Study Desk, DESKIT, Salli Australia, Workpro Office. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with UpDown Desk®.