Brand page · Outdoor Recreation · United Kingdom
Upgrade Bikes: 31.3K visits a month, 23 active Meta ads, Gravity score 684.
Upgrade Bikes — Upgrade Bikes is a bicycle distribution company based in Partridge Green, West Sussex that supplies cycling products from over thirty prestigious cycling brands to retailers within the United Kingdom and abroad. They import products from the world's best cycling brands for the UK bike trade and are also owners of the brands DMR and Kinesis UK. In September 2026 upgradebikes.co.uk drew an estimated 31.3K visits, down 17% on the month before. It ranks #292 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 4.7 Trustpilot rating over 40 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 211 peers: Outdoor Recreation brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Upgrade Bikes is a bicycle distribution company based in Partridge Green, West Sussex that supplies cycling products from over thirty prestigious cycling brands to retailers within the United Kingdom and abroad. They import products from the world's best cycling brands for the UK bike trade and are also owners of the brands DMR and Kinesis UK.
01 · Traffic
How much traffic Upgrade Bikes gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Upgrade Bikes drew an estimated 31.3K visits in September 2026, down 17% on the month before and down 5% over three months.
- Worldwide#253,535of 4.5M sites · Top 10%
- In United Kingdom#13,206of 192K sites · Top 10%
- Outdoor Recreation, worldwide#5,927of 101,136 brands · Top 10%
- Outdoor Recreation, United Kingdom#292of 3,414 brands · Top 10%
31.3K
estimated visits in September
1 mo ▼ −16.5%4 mo ▼ −5.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Upgrade Bikes.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Upgrade Bikes holds 4.7 out of 5 on Trustpilot over 40 reviews, 1 of them in the last twelve months: 90% of customers give five stars and 8% one star. That volume places Upgrade Bikes in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Road Cycling Bicycle Repair Shop Bike Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Upgrade Bikes sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Upgrade Bikes's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Upgrade Bikes in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Upgrade Bikes is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Upgrade Bikes runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2024 (image, text, video).
See & Be Seen, Every RideUpgrade Bikes5 Oct 2026image
NEW Lezyne Road Drive 500Upgrade Bikes16 Sept 2026video
Challenge Cyclo-cross tyres - the choice of championsUpgrade Bikes11 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Upgrade Bikes Ltdverified
Image ad21 Oct 2026Upgrade Bikes Ltdverified
Image ad21 Oct 2026Upgrade Bikes Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Upgrade Bikes.
The creators who tag @upgradebikes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @upgradebikes on Instagram, led by Praxis Works (18.2K followers, 8.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPraxis Works@praxisworks · 🇺🇸 US | Fitness sport bodybuilding Creator | 18.2K | 8.0% | 2 | Tagged @upgradebikes |
06 · Competitors according to Gravity
Who Upgrade Bikes competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Upgrade Bikes among Outdoor Recreation brands in United Kingdom. The closest is Bob Elliot Co, then Sport Import, soendergaardogsoenner.dk, csbike.co.kr, cycleservicenordic.com, JVD Archery.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bob Elliot Cobob-elliot.co.uk | |||||||
| Sport Importsportimport.de | |||||||
| soendergaardogsoenner.dksoendergaardogsoenner.dk | |||||||
| csbike.co.krcsbike.co.kr | |||||||
| cycleservicenordic.comcycleservicenordic.com | |||||||
| JVD Archeryjvd-archery.com |
07 · Company
The company behind Upgrade Bikes.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Upgrade Bikes is a company based in United Kingdom, founded in 1995 according to LinkedIn, on a domain registered in May 2003. It employs about 24 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1995, per LinkedIn
- Domain registered
- 27 May 2003
- Share capital
- Data not available
- Status
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- President
- Data not available
- Activity code
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- Employees
- 24 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- upgradebikes.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Upgrade Bikes
What people ask Google about Upgrade Bikes.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Upgrade Bikes legit?
According to Gravity by Benchr, Upgrade Bikes is a brand based in United Kingdom: its website has existed since May 2003, its Trustpilot profile is claimed by the brand, it employs 24 people on LinkedIn, it has 4,625 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Upgrade Bikes?
Customers rate Upgrade Bikes 4.7 out of 5 on Trustpilot over 40 reviews, 1 of them in the last twelve months: 90% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Upgrade Bikes?
Upgrade Bikes is a bicycle distribution company based in Partridge Green, West Sussex that supplies cycling products from over thirty prestigious cycling brands to retailers within the United Kingdom and abroad. They import products from the world's best cycling brands for the UK bike trade and are also owners of the brands DMR and Kinesis UK. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a Upgrade Bikes discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Upgrade Bikes advertises on Facebook and Instagram and on Google, where its offers often run. Check upgradebikes.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Upgrade Bikes?
Gravity by Benchr records a company based in United Kingdom, founded in 1995 according to LinkedIn, on a domain registered in 2003, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Upgrade Bikes growing?
Not at the moment. Gravity by Benchr estimates about 31,300 visits to upgradebikes.co.uk in September 2026, down 17% in a month and down 5% over three months. Upgrade Bikes ranks #292 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Upgrade Bikes' ad budget?
Gravity by Benchr does not publish a spend figure for Upgrade Bikes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Upgrade Bikes ranks #292 of 3,414 by estimated traffic. Its closest competitors on the same market are Bob Elliot Co, Sport Import, soendergaardogsoenner.dk, csbike.co.kr, cycleservicenordic.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Upgrade Bikes.