Brand page · Baby Transport Accessories · Australia
UPPAbaby: 55.5K visits a month, 36 active Meta ads, Gravity score 650.
UPPAbaby — UPPAbaby Australia is a retailer of prams, strollers, car capsules and nursery products, distributed, warranted and serviced in Australia by Coolkidz Australia. In September 2026 uppababy.com.au drew an estimated 55.5K visits, down 17% on the month before. It ranks #4 of 88 Baby Transport Accessories brands in Australia.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Baby Transport Accessories brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
UPPAbaby Australia is a retailer of prams, strollers, car capsules and nursery products, distributed, warranted and serviced in Australia by Coolkidz Australia.
01 · Traffic
How much traffic UPPAbaby gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
UPPAbaby drew an estimated 55.5K visits in September 2026, down 17% on the month before and down 31% over three months.
- Worldwide#155,460of 4.5M sites · Top 5%
- In Australia#3,741of 105K sites · Top 5%
- Baby Transport Accessories, worldwide#58of 1,045 brands · Top 10%
- Baby Transport Accessories, Australia#4of 88 brands · Top 5%
55.5K
estimated visits in September
1 mo ▼ −17.3%4 mo ▼ −31.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about UPPAbaby.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
UPPAbaby holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What UPPAbaby sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
UPPAbaby sells on Shopify, 95% of its catalogue in stock. The best seller is UPPAbaby Vista Upper Adapter, at A$59.95, followed by UPPAbaby Snug Seat - Vista / Vista V2 / Vista V3 / Cruz / Cruz V2 and UPPAbaby Cup Holder (Vista + Cruz + Minu + Duo).
#1UPPAbaby Vista Upper AdapterUPPAbabyA$59.95In stock
#2UPPAbaby Snug Seat - Vista / Vista V2 / Vista V3 / Cruz / Cruz V2UPPAbabyA$79.95In stock
#3UPPAbaby Cup Holder (Vista + Cruz + Minu + Duo)UPPAbabyA$69.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places UPPAbaby in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 85% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$278.26
- Currency
- AUD
04 · Ads
What UPPAbaby is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
UPPAbaby runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
UPPAbabyAustraliaUPPAbabyAustralia5 Oct 2026image
Stylish UpgradeUPPAbabyAustralia1 Oct 2026image
Read The Full GuideUPPAbabyAustralia1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Coolkidz Australia Pty Ltdverified
Text ad21 Oct 2026Coolkidz Australia Pty Ltdverified
Text ad21 Oct 2026Coolkidz Australia Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about UPPAbaby.
The creators who tag @uppababy_australia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @uppababy_australia on Instagram, led by Nic Newman (17.7K followers, 19.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNic Newman@nic.newman · 🇦🇺 AU | Pro sports athletes Creator | 17.7K | 19.0% | 3 | Tagged @uppababy_australia |
06 · Competitors according to Gravity
Who UPPAbaby competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for UPPAbaby among Baby Transport Accessories brands in Australia. The closest is Partners in Prime, then Edwards, WonderFold Wagons Australia, Silver Cross Australia, Karion Kids, Greentom AU.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Partners in Primepartnersinprime.com.au | |||||||
| Edwardsedwardsandcobaby.com.au | |||||||
| WonderFold Wagons Australiawonderfold.com.au | |||||||
| Silver Cross Australiasilvercross.com.au | |||||||
| Karion Kidskarionkids.com.au | |||||||
| Greentom AUgreentom.com.au |
07 · Company
The company behind UPPAbaby.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
UPPAbaby is a company based in Braeside, Australia, founded in 2006 according to LinkedIn. It employs about 194 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Braeside
- Founded
- 2006, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 194 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- uppababy.com.au · Shopify · AUD
- Catalogue
- 69 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about UPPAbaby
What people ask Google about UPPAbaby.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is UPPAbaby a legit company?
According to Gravity by Benchr, UPPAbaby is a brand based in Braeside, Australia: it sells on a Shopify store, it employs 194 people on LinkedIn, it has 46,414 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does UPPAbaby sell?
UPPAbaby Australia is a retailer of prams, strollers, car capsules and nursery products, distributed, warranted and serviced in Australia by Coolkidz Australia. Gravity by Benchr classifies it under Baby Transport Accessories, with Baby Stroller Accessories making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does UPPAbaby cost?
UPPAbaby's best seller, UPPAbaby Vista Upper Adapter, sells A$59.95 on uppababy.com.au. 95% of the catalogue is in stock. Gravity does not track prices daily: check uppababy.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does UPPAbaby have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: UPPAbaby advertises on Facebook and Instagram and on Google, where its offers often run. Check uppababy.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy UPPAbaby?
UPPAbaby sells on its own website, uppababy.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns UPPAbaby?
Gravity by Benchr records a company based in Braeside, Australia, founded in 2006 according to LinkedIn, with 194 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is UPPAbaby doing well?
Not at the moment. Gravity by Benchr estimates about 55,500 visits to uppababy.com.au in September 2026, down 17% in a month and down 31% over three months. UPPAbaby ranks #4 of 88 Baby Transport Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does UPPAbaby use?
Gravity by Benchr identifies uppababy.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is UPPAbaby's ad budget?
Gravity by Benchr does not publish a spend figure for UPPAbaby on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport Accessories brands in Australia?
Among Baby Transport Accessories brands in Australia in the Gravity by Benchr index, UPPAbaby ranks #4 of 88 by estimated traffic. Its closest competitors on the same market are Partners in Prime, Edwards, WonderFold Wagons Australia, Silver Cross Australia, Karion Kids. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with UPPAbaby.