Brand page · Hobbies & Creative Arts
Upper Deck: 214K visits a month, 67 active Meta ads.
Upper Deck — The Upper Deck Company is a worldwide sports and entertainment company that produces sports trading cards, authentic autographed memorabilia, and entertainment collectibles. In September 2026 upperdeck.com drew an estimated 214K visits, down 19% on the month before. It ranks #123 of 32,083 Hobbies & Creative Arts brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
The Upper Deck Company is a worldwide sports and entertainment company that produces sports trading cards, authentic autographed memorabilia, and entertainment collectibles.
01 · Traffic
How much traffic Upper Deck gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Upper Deck drew an estimated 214K visits in September 2026, down 19% on the month before and up 1% over three months.
- Worldwide#49,478of 4.5M sites · Top 5%
- In United States#16,208of 1.2M sites · Top 5%
- Hobbies & Creative Arts, worldwide#693of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#123of 32,083 brands · Top 1%
214K
estimated visits in September
1 mo ▼ −18.7%4 mo ▲ +1.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Upper Deck.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Upper Deck holds 2.2 out of 5 on Trustpilot over 8 reviews, 6 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Game Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Upper Deck sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Upper Deck's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Upper Deck in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Upper Deck is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Upper Deck runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since March 2026 (image, text, video).
2026-27 NHL Face-Off SetUpper Deck5 Oct 2026image
2025-26 UD Extended SeriesUpper Deck5 Oct 2026image
2026-27 NHL Face-Off SetUpper Deck5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad22 Jul 2026The Upper Deck Companyverified
Video ad22 Jul 2026The Upper Deck Companyverified
Text ad22 Jul 2026The Upper Deck Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Upper Deck.
The creators who tag @upperdecksports on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @upperdecksports on Instagram, led by GP Sports Cards (12.2K followers, 4.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGP Sports Cards@gpsportscards · 🇨🇦 CA | Pro sports athletes Creator | 12.2K | 4.7% | 13 | Tagged @upperdecksports |
06 · Competitors according to Gravity
Who Upper Deck competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Upper Deck among Hobbies & Creative Arts brands. The closest is Upper Deck Store, then The Topps Company, Panini America, Steel City Collectibles, sportlots.com, comc.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Upper Deck Storeupperdeckstore.com | |||||||
| The Topps Companyshop.topps.com | |||||||
| Panini Americapaniniamerica.net | |||||||
| Steel City Collectiblessteelcitycollectibles.com | |||||||
| sportlots.comsportlots.com | |||||||
| comc.comcomc.com |
07 · Company
The company behind Upper Deck.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Upper Deck is an e-commerce brand, founded in 1988 according to LinkedIn, on a domain registered in April 1995. It employs about 640 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1988, per LinkedIn
- Domain registered
- 20 Apr 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 640 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- upperdeck.com · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Upper Deck
What people ask Google about Upper Deck.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Upper Deck legit?
According to Gravity by Benchr, Upper Deck is a brand: its website has existed since April 1995, it sells on a Woocommerce store, it employs 640 people on LinkedIn, it has 135,869 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Upper Deck known for?
The Upper Deck Company is a worldwide sports and entertainment company that produces sports trading cards, authentic autographed memorabilia, and entertainment collectibles. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Upper Deck promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Upper Deck advertises on Facebook and Instagram and on Google, where its offers often run. Check upperdeck.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Upper Deck?
Upper Deck sells on its own website, upperdeck.com, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Upper Deck?
Gravity by Benchr records a company, founded in 1988 according to LinkedIn, on a domain registered in 1995, with 640 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Upper Deck growing?
Yes. Gravity by Benchr estimates about 214,400 visits to upperdeck.com in September 2026, down 19% in a month and up 1% over three months. Upper Deck ranks #123 of 32,083 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Upper Deck use?
Gravity by Benchr identifies upperdeck.com as a Woocommerce store. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records.
What is Upper Deck's ad budget?
Gravity by Benchr does not publish a spend figure for Upper Deck on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, Upper Deck ranks #123 of 32,083 by estimated traffic. Its closest competitors on the same market are Upper Deck Store, The Topps Company, Panini America, Steel City Collectibles, sportlots.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Upper Deck.