Brand page · Personal Care
Upstep: 151K visits a month, 24 active Meta ads.
Upstep — Custom orthotics by Upstep - 180-day money-back guarantee. Save up to 70% today on custom insoles, plus free shipping. Shop Now!. In September 2026 upstep.com drew an estimated 151K visits, down 25% on the month before. It ranks #541 of 33,626 Personal Care brands and holds a 4.0 Trustpilot rating over 3,949 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Custom orthotics by Upstep - 180-day money-back guarantee. Save up to 70% today on custom insoles, plus free shipping. Shop Now!
01 · Traffic
How much traffic Upstep gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Upstep drew an estimated 151K visits in September 2026, down 25% on the month before and down 39% over three months.
- Worldwide#66,211of 4.5M sites · Top 5%
- In United States#21,818of 1.2M sites · Top 5%
- Personal Care, worldwide#3,143of 215,119 brands · Top 5%
- Personal Care, United States#541of 33,626 brands · Top 5%
151K
estimated visits in September
1 mo ▼ −25.0%4 mo ▼ −38.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Upstep.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Upstep holds 4.0 out of 5 on Trustpilot over 3,949 reviews, 528 of them in the last twelve months: 75% of customers give five stars and 15% one star. That volume places Upstep in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Orthotics & Prosthetics Service Podiatrist Foot Care
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Upstep sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Upstep's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Upstep in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Upstep is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Upstep runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2022 (image, text, video).
Upstep Custom Orthotics13 Oct 2026video
FSA/HSA Eligible.Upstep Custom Orthotics12 Oct 2026video
Upstep Custom Orthotics11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FOOT CARE LTDverified
Text ad21 Oct 2026FOOT CARE LTDverified
Text ad21 Oct 2026FOOT CARE LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Upstep.
The creators who tag @upstep on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Upstep competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Upstep among Personal Care brands. The closest is PowerStep, then Orthofeet®, Sursil, Superfeet Worldwide, pedagusa.com, Stepprs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PowerSteppowerstep.com | |||||||
| Orthofeet®orthofeet.com | |||||||
| Sursilsursil.ru | |||||||
| Superfeet Worldwidesuperfeet.com | |||||||
| pedagusa.compedagusa.com | |||||||
| Stepprsstepprs.com |
07 · Company
The company behind Upstep.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Upstep is an e-commerce brand, founded in 2014 according to LinkedIn, on a domain registered in May 2003. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2014, per LinkedIn
- Domain registered
- 12 May 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- upstep.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Upstep
What people ask Google about Upstep.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Upstep a legit company?
According to Gravity by Benchr, Upstep is a brand: its website has existed since May 2003, its Trustpilot profile is claimed by the brand, it employs 18 people on LinkedIn, it has 70,371 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Upstep reviews: is it worth it?
Customers rate Upstep 4.0 out of 5 on Trustpilot over 3,949 reviews, 528 of them in the last twelve months: 75% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Upstep sell?
Custom orthotics by Upstep - 180-day money-back guarantee. Save up to 70% today on custom insoles, plus free shipping. Shop Now! Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Upstep have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Upstep advertises on Facebook and Instagram and on Google, where its offers often run. Check upstep.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Upstep?
Gravity by Benchr records a company, founded in 2014 according to LinkedIn, on a domain registered in 2003, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Upstep growing?
Not at the moment. Gravity by Benchr estimates about 151,300 visits to upstep.com in September 2026, down 25% in a month and down 39% over three months. Upstep ranks #541 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Upstep's ad budget?
Gravity by Benchr does not publish a spend figure for Upstep on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Upstep ranks #541 of 33,626 by estimated traffic. Its closest competitors on the same market are PowerStep, Orthofeet®, Sursil, Superfeet Worldwide, pedagusa.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Upstep.