Brand page · Clothing · India
Uptownie: 377K visits a month, 123 active Meta ads, Gravity score 648.
Uptownie — Uptownie is an online fashion label that retails women's apparel, accessories and footwear for young women looking to create an effortlessly chic wardrobe. In September 2026 uptownie.com drew an estimated 377K visits, up 73% on the month before. It ranks #115 of 5,395 Clothing brands in India and holds a 1.8 Trustpilot rating over 567 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 361 peers: Clothing brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Uptownie is an online fashion label that retails women's apparel, accessories and footwear for young women looking to create an effortlessly chic wardrobe.
01 · Traffic
How much traffic Uptownie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Uptownie drew an estimated 377K visits in September 2026, up 73% on the month before and up 86% over three months.
- Worldwide#31,261of 4.5M sites · Top 1%
- In India#1,653of 164K sites · Top 5%
- Clothing, worldwide#2,665of 459,295 brands · Top 1%
- Clothing, India#115of 5,395 brands · Top 5%
377K
estimated visits in September
1 mo ▲ +72.8%4 mo ▲ +85.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Uptownie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Uptownie holds 1.8 out of 5 on Trustpilot over 567 reviews, 168 of them in the last twelve months: 15% of customers give five stars and 81% one star. That volume places Uptownie in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Uptownie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Uptownie sells on Shopify, 100% of its catalogue in stock. The best seller is All Over Embroidered Cotton Shirt, at ₹1,680.00, followed by Stretchable Draped Crop Top and Printed Asymmetrical Cotton Shirt.
#1All Over Embroidered Cotton ShirtUptownie₹1,680.00In stock
#2Stretchable Draped Crop TopUptownie₹449.00–₹520.00In stock
#3Printed Asymmetrical Cotton ShirtUptownie₹700.00–₹1,580.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Uptownie in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 79% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$16.71
- Currency
- INR
04 · Ads
What Uptownie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Uptownie runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since May 2022 (image, text, video).
Take 15% off Sitewide!Uptownie7 Oct 2026image
Take 15% off Sitewide!Uptownie7 Oct 2026image
Take 15% Off Sitewide!Uptownie7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PRIYANKA AGARWALverified
Text ad20 Oct 2026PRIYANKA AGARWALverified
Text ad19 Oct 2026PRIYANKA AGARWALverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Uptownie.
The creators who tag @uptownie101 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @uptownie101 on Instagram, led by Navneet Chopra | Fashion Influencer & Stylist (19.5K followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNavneet Chopra | Fashion Influencer & Stylist@vogue_bynat · 🇮🇳 IN | Fashion style luxury Creator | 19.5K | 3.5% | 2 | Tagged @uptownie101 |
06 · Competitors according to Gravity
Who Uptownie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Uptownie among Clothing brands in India. The closest is bAbli, then Fashion Capital, HAY!, Past Modern, FEMMELLA, Lazo Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bAblibabli.in | |||||||
| Fashion Capitalthefashioncapital.in | |||||||
| HAY!hayclothing.in | |||||||
| Past Modernpastmodern.in | |||||||
| FEMMELLAfemmella.com | |||||||
| Lazo Storelazostore.in |
07 · Company
The company behind Uptownie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Uptownie is a company based in Kolkata, India, founded in 2015 according to LinkedIn, on a domain registered in November 2014. It employs about 46 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Kolkata
- Founded
- 2015, per LinkedIn
- Domain registered
- 7 Nov 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 46 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- uptownie.com · Shopify · INR
- Catalogue
- 176 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Uptownie
What people ask Google about Uptownie.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Uptownie a legit company?
According to Gravity by Benchr, Uptownie is a brand based in Kolkata, India: its website has existed since November 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 46 people on LinkedIn, it has 572,960 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Uptownie?
Customers rate Uptownie 1.8 out of 5 on Trustpilot over 567 reviews, 168 of them in the last twelve months: 15% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Uptownie sell?
Uptownie is an online fashion label that retails women's apparel, accessories and footwear for young women looking to create an effortlessly chic wardrobe. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 57% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Uptownie expensive?
Uptownie's best seller, All Over Embroidered Cotton Shirt, sells ₹1,680.00 on uptownie.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check uptownie.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Uptownie promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Uptownie advertises on Facebook and Instagram and on Google, where its offers often run. Check uptownie.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Uptownie?
Uptownie sells on its own website, uptownie.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Uptownie?
Gravity by Benchr records a company based in Kolkata, India, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 46 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Uptownie growing?
Yes. Gravity by Benchr estimates about 376,600 visits to uptownie.com in September 2026, up 73% in a month and up 86% over three months. Uptownie ranks #115 of 5,395 Clothing brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Uptownie use?
Gravity by Benchr identifies uptownie.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Uptownie's ad budget?
Gravity by Benchr does not publish a spend figure for Uptownie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in India?
Among Clothing brands in India in the Gravity by Benchr index, Uptownie ranks #115 of 5,395 by estimated traffic. Its closest competitors on the same market are bAbli, Fashion Capital, HAY!, Past Modern, FEMMELLA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Uptownie.