Brand page · Outdoor Recreation

Urban Iki Top 5% worldwide Top 5% in Outdoor Recreation
urbaniki.com· Woocommerce·Since 2015

Urban Iki: 56.3K visits a month, 29 active Meta ads.

Urban Iki — Urban Iki is a brand that sells bicycle seats and balance bikes for babies, toddlers and children, offering safe and stylish products. In September 2026 urbaniki.com drew an estimated 56.3K visits, down 10% on the month before. It ranks #66 of 928 Outdoor Recreation brands.

urbaniki.com@urbaniki_nl 6.6KFacebookLinkedIn 41Trustpilot 3.1Meta Ad Library 29

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
56.3K
−10% vs. August 2026
Instagram followers
6.6K
839 posts · @urbaniki_nl
Trustpilot
3.1
2 reviews · 1 in 12 months
Meta ads
29
active · on Google since 2021
Products
—
Data not available
Rank in Netherlands
#66
of 928 in Outdoor Recreation
LinkedIn
41
followers · 7 employees
Earned media value
€309.1
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Urban Iki is a brand that sells bicycle seats and balance bikes for babies, toddlers and children, offering safe and stylish products.

01 · Traffic

How much traffic Urban Iki gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Urban Iki drew an estimated 56.3K visits in September 2026, down 10% on the month before and down 6% over three months.

  • Worldwide#153,494of 4.5M sites · Top 5%
  • In Netherlands#2,139of 78.6K sites · Top 5%
  • Outdoor Recreation, worldwide#3,194of 101,136 brands · Top 5%
  • Outdoor Recreation, Netherlands#66of 928 brands · Top 10%
Monthly visitssource Sept 2026

56.3K

estimated visits in September

1 mo ▼ −10.4%4 mo ▼ −6.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Urban Iki.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Urban Iki holds 3.1 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.

Trustpilotread 21 Oct 2026
3.1TrustScore · 2 reviews · 1 in 12 months
5 ★50%
4 ★0%
3 ★0%
2 ★0%
1 ★50%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Urban Iki sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Urban Iki's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation91%
Toys1%
Baby Transport Accessories1%

The dominant category places Urban Iki in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Urban Iki.

The creators who tag @urbaniki_nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @urbaniki_nl on Instagram, led by Nilo | Interior & Styling (28K followers, 1.6% engagement).

Influencersaccounts tagging @urbaniki_nl · Instagram
AccountProfileFollowersEngagementTagsRelationship
NNilo | Interior & Styling@maison66.nl · 🇳🇱 NLDecoration garden diy Creator28K1.6%1Tagged @urbaniki_nl
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Urban Iki competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Urban Iki among Outdoor Recreation brands. The closest is microscooters.co.kr, then Devinci, Gomexus, www.merida.nl, pedl9.com, Dobyns Rods.

CompetitorsOutdoor Recreation · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
microscooters.co.krmicroscooters.co.kr
Devincidevinci.com
Gomexusgomexus.com
www.merida.nlmerida.nl
pedl9.compedl9.com
Dobyns Rodsdobynsrods.com
Competitors Gravity finds for Urban Iki. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Urban Iki with microscooters.co.kr

07 · Company

The company behind Urban Iki.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Urban Iki is an e-commerce brand, on a domain registered in September 2015. It employs about 7 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
10 Sept 2015
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
7 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
urbaniki.com · Woocommerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Urban Iki

What people ask Google about Urban Iki.

9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Urban Iki legit or a scam?

According to Gravity by Benchr, Urban Iki is a brand: its website has existed since September 2015, it sells on a Woocommerce store, it employs 7 people on LinkedIn, it has 6,620 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What does Urban Iki sell?

Urban Iki is a brand that sells bicycle seats and balance bikes for babies, toddlers and children, offering safe and stylish products. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.

Is there a Urban Iki discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Urban Iki advertises on Facebook and Instagram and on Google, where its offers often run. Check urbaniki.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Urban Iki?

Urban Iki sells on its own website, urbaniki.com, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Urban Iki?

Gravity by Benchr records a company, whose domain was registered in 2015, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Urban Iki growing?

Not at the moment. Gravity by Benchr estimates about 56,300 visits to urbaniki.com in September 2026, down 10% in a month and down 6% over three months. Urban Iki ranks #66 of 928 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Urban Iki use?

Gravity by Benchr identifies urbaniki.com as a Woocommerce store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.

How much does Urban Iki spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Urban Iki on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands?

Among Outdoor Recreation brands in the Gravity by Benchr index, Urban Iki ranks #66 of 928 by estimated traffic. Its closest competitors on the same market are microscooters.co.kr, Devinci, Gomexus, www.merida.nl, pedl9.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Urban Iki.