Brand page · Camera & Optic Accessories · United States
Urth: 166K visits a month, 228 active Meta ads, Gravity score 460.
Urth — Urth USA is a brand that sells photography equipment including lens filters, camera adapters, backpacks, straps, and other camera accessories. The products are engineered in Australia and designed to deliver precise performance for photographers. In September 2026 urth.co drew an estimated 166K visits, down 31% on the month before. It ranks #20 of 847 Camera & Optic Accessories brands in United States and holds a 2.2 Trustpilot rating over 66 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Camera & Optic Accessories brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Urth USA is a brand that sells photography equipment including lens filters, camera adapters, backpacks, straps, and other camera accessories. The products are engineered in Australia and designed to deliver precise performance for photographers.
01 · Traffic
How much traffic Urth gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Urth drew an estimated 166K visits in September 2026, down 31% on the month before and down 18% over three months.
- Worldwide#61,327of 4.5M sites · Top 5%
- In United States#20,167of 1.2M sites · Top 5%
- Camera & Optic Accessories, worldwide#144of 6,901 brands · Top 5%
- Camera & Optic Accessories, United States#20of 847 brands · Top 5%
166K
estimated visits in September
1 mo ▼ −31.2%4 mo ▼ −17.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Urth.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Urth holds 2.2 out of 5 on Trustpilot over 66 reviews, 21 of them in the last twelve months: 33% of customers give five stars and 47% one star. That volume places Urth in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Electronics Store Photo Shop Bag Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Urth sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Urth sells on Shopify, 95% of its catalogue in stock. The best seller is Variable ND2–400 Filter, at US$55.00–US$105.00, followed by Dolomite Camera Sling and UV Filter Plus.
#1Variable ND2–400 FilterUrthUS$55.00–US$105.00In stock
#2Dolomite Camera SlingUrthUS$109.00In stock
#3UV Filter PlusUrthUS$45.00–US$175.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Urth in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 80% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$75.00
- Currency
- USD
04 · Ads
What Urth is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Urth runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2022 (image, text, video).
A camera backpack built to go further.Urth8 Oct 2026video
Designed to stay outside longer. The new Helios Outdoor Backpack, tested in Patagonia by photographer @alexstrohl. A modular hiking and caUrth8 Oct 2026video
A camera backpack built to go further.Urth8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Gobe Corp Pty Ltdverified
Text ad20 Oct 2026Gobe Corp Pty Ltdverified
Video ad19 Oct 2026Gobe Corp Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Urth.
The creators who tag @urth on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @urth on Instagram, led by Tim Swallow (32.2K followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTim Swallow@timothee_hirondelle · 🇦🇺 AU | Music concerts dance Creator | 32.2K | 2.9% | 7 | Tagged @urth |
06 · Competitors according to Gravity
Who Urth competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Urth among Camera & Optic Accessories brands in United States. The closest is PolarPro, then K&F CONCEPT, Freewell Gear, kentfaith.co.uk, The Tiffen Company, AtlasPacks.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PolarPropolarpro.com | |||||||
| K&F CONCEPTkfconcept.com | |||||||
| Freewell Gearfreewellgear.com | |||||||
| kentfaith.co.ukkentfaith.co.uk | |||||||
| The Tiffen Companytiffen.com | |||||||
| AtlasPacksatlaspacks.com |
07 · Company
The company behind Urth.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Urth is a company based in Wilmington, United States, founded in 2013 according to LinkedIn, on a domain registered in September 2011. It employs about 33 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Wilmington
- Founded
- 2013, per LinkedIn
- Domain registered
- 30 Sept 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 33 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- urth.co · Shopify · USD
- Catalogue
- 73 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Urth
What people ask Google about Urth.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Urth legit?
According to Gravity by Benchr, Urth is a brand based in Wilmington, United States: its website has existed since September 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 33 people on LinkedIn, it has 232,421 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Urth reviews: is it worth it?
Customers rate Urth 2.2 out of 5 on Trustpilot over 66 reviews, 21 of them in the last twelve months: 33% give five stars, 47% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Urth?
Urth USA is a brand that sells photography equipment including lens filters, camera adapters, backpacks, straps, and other camera accessories. The products are engineered in Australia and designed to deliver precise performance for photographers. Gravity by Benchr classifies it under Camera & Optic Accessories, with Camera Lens Accessories making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Urth prices: how much is it?
Urth's best seller, Variable ND2–400 Filter, sells from US$55.00 to US$105.00 on urth.co. 95% of the catalogue is in stock. Gravity does not track prices daily: check urth.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Urth have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Urth advertises on Facebook and Instagram and on Google, where its offers often run. Check urth.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Urth?
Urth sells on its own website, urth.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Urth?
Gravity by Benchr records a company based in Wilmington, United States, founded in 2013 according to LinkedIn, on a domain registered in 2011, with 33 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Urth doing well?
Not at the moment. Gravity by Benchr estimates about 165,600 visits to urth.co in September 2026, down 31% in a month and down 18% over three months. Urth ranks #20 of 847 Camera & Optic Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Urth use?
Gravity by Benchr identifies urth.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Urth's ad budget?
Gravity by Benchr does not publish a spend figure for Urth on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Camera & Optic Accessories brands in United States?
Among Camera & Optic Accessories brands in United States in the Gravity by Benchr index, Urth ranks #20 of 847 by estimated traffic. Its closest competitors on the same market are PolarPro, K&F CONCEPT, Freewell Gear, kentfaith.co.uk, The Tiffen Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Urth.