Brand page · Gift Cards · United States

UrthBox Top 5% worldwide Top 5% in United States Top 5% in Gift Cards Top 5% in Gift Cards in United States
urthbox.com·🇺🇸 San Jose, United States· Shopify·Since 2013

UrthBox: 52.9K visits a month, 2 active Meta ads, Gravity score 520.

UrthBox — UrthBox is a healthy snack subscription box service that delivers organic, non-GMO, vegan, gluten-free and protein snacks to customers monthly. In September 2026 urthbox.com drew an estimated 52.9K visits, up 173% on the month before. It ranks #41 of 3,367 Gift Cards brands in United States and holds a 3.2 Trustpilot rating over 1,072 reviews.

urthbox.com@urthbox 44.7KFacebookLinkedIn 348Trustpilot 3.2Meta Ad Library 2

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
52.9K
+173% vs. August 2026
Instagram followers
44.7K
5,136 posts · @urthbox
Trustpilot
3.2
1,072 reviews · 37 in 12 months
Meta ads
2
active · on Google since 2023
Products
98%
in stock · 1 collections
Rank in United States
#41
of 3,367 in Gift Cards
LinkedIn
348
followers · 50 employees
Earned media value
€2.6k
per month, Instagram

Gravity score

520/ 1000 · 9 of 10 indicators rated
Brand Power647
Momentum379
Performance536

Percentiles within 56 peers: Gift Cards brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

UrthBox is a healthy snack subscription box service that delivers organic, non-GMO, vegan, gluten-free and protein snacks to customers monthly.

01 · Traffic

How much traffic UrthBox gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

UrthBox drew an estimated 52.9K visits in September 2026, up 173% on the month before and up 7% over three months.

  • Worldwide#161,912of 4.5M sites · Top 5%
  • In United States#51,987of 1.2M sites · Top 5%
  • Gift Cards, worldwide#115of 7,996 brands · Top 5%
  • Gift Cards, United States#41of 3,367 brands · Top 5%
Monthly visitssource Sept 2026

52.9K

estimated visits in September

1 mo ▲ +173.2%4 mo ▲ +6.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about UrthBox.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

UrthBox holds 3.2 out of 5 on Trustpilot over 1,072 reviews, 37 of them in the last twelve months: 68% of customers give five stars and 19% one star. That volume places UrthBox in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.2TrustScore · 1,072 reviews · 37 in 12 months
Top 10% review volume
5 ★68%
4 ★8%
3 ★2%
2 ★2%
1 ★19%

Food Products Supplier Fitness and Nutrition Service

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What UrthBox sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

UrthBox sells on Shopify, 98% of its catalogue in stock. The best seller is Large Classic Box, at US$59.99, followed by Small Box and Mini Box.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Gift Cards32%

Share of the catalogue by product family.

Activity mixdominant: Gift Cards
Gift Cards45%
Beverages42%
Games6%
Food Items6%

The dominant category places UrthBox in its comparison group.

Prices and ratingsstore data
Average rating
3.03 / 5
Rated products
41% of the catalogue
In stock
98%
Upper price quartile
US$59.99
Currency
USD

05 · Influencers

Who talks about UrthBox.

The creators who tag @urthbox on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @urthbox on Instagram, led by _healthy_desserts_ (10.4K followers, 1.2% engagement).

Influencersaccounts tagging @urthbox · Instagram
AccountProfileFollowersEngagementTagsRelationship
__healthy_desserts_@_healthy_desserts_ · 🇺🇸 USFood cooking nutrition Creator10.4K1.2%7Tagged @urthbox
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who UrthBox competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for UrthBox among Gift Cards brands in United States. The closest is goodonyaorganic.wine, then Delphinium Wine Company, Hillside Gardens, Bernardo Winery, Viña Castellano Winery, Really Good Boxed Wine.

CompetitorsGift Cards · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
goodonyaorganic.winegoodonyaorganic.wine
Delphinium Wine Companydelphiniumwine.com
Hillside Gardensshop.hillsidecolorado.com
Bernardo Winerybernardowinery.com
Viña Castellano Wineryvinacastellano.com
Really Good Boxed Winereallygoodboxedwine.com
Competitors Gravity finds for UrthBox. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare UrthBox with goodonyaorganic.wine

07 · Company

The company behind UrthBox.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

UrthBox is a company based in San Jose, United States, founded in 2013 according to LinkedIn, on a domain registered in July 2013. It employs about 50 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · San Jose
Founded
2013, per LinkedIn
Domain registered
23 Jul 2013
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
50 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
urthbox.com · Shopify · USD
Catalogue
1 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about UrthBox

What people ask Google about UrthBox.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is UrthBox legit or a scam?

According to Gravity by Benchr, UrthBox is a brand based in San Jose, United States: its website has existed since July 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 44,689 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about UrthBox?

Customers rate UrthBox 3.2 out of 5 on Trustpilot over 1,072 reviews, 37 of them in the last twelve months: 68% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does UrthBox sell?

UrthBox is a healthy snack subscription box service that delivers organic, non-GMO, vegan, gluten-free and protein snacks to customers monthly. Gravity by Benchr classifies it under Gift Cards, with Gift Cards making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does UrthBox cost?

UrthBox's best seller, Large Classic Box, sells US$59.99 on urthbox.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check urthbox.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

UrthBox promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: UrthBox advertises on Facebook and Instagram and on Google, where its offers often run. Check urthbox.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy UrthBox?

UrthBox sells on its own website, urthbox.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind UrthBox?

Gravity by Benchr records a company based in San Jose, United States, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is UrthBox doing well?

Yes. Gravity by Benchr estimates about 52,900 visits to urthbox.com in September 2026, up 173% in a month and up 7% over three months. UrthBox ranks #41 of 3,367 Gift Cards brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does UrthBox use?

Gravity by Benchr identifies urthbox.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is UrthBox's ad budget?

Gravity by Benchr does not publish a spend figure for UrthBox on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Gift Cards brands in United States?

Among Gift Cards brands in United States in the Gravity by Benchr index, UrthBox ranks #41 of 3,367 by estimated traffic. Its closest competitors on the same market are goodonyaorganic.wine, Delphinium Wine Company, Hillside Gardens, Bernardo Winery, Viña Castellano Winery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with UrthBox.