Brand page · Games · United States
Urwizards: 88.9K visits a month, 40 active Meta ads, Gravity score 507.
Urwizards — Urwizards is a dice maker that sells handcrafted DnD dice and tabletop gaming accessories, including gemstone, glass, resin, and metal dice in various styles. In September 2026 urwizards.com drew an estimated 88.9K visits, down 22% on the month before. It ranks #63 of 3,092 Games brands in United States and holds a 3.8 Trustpilot rating over 131 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 161 peers: Games brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Urwizards is a dice maker that sells handcrafted DnD dice and tabletop gaming accessories, including gemstone, glass, resin, and metal dice in various styles.
01 · Traffic
How much traffic Urwizards gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Urwizards drew an estimated 88.9K visits in September 2026, down 22% on the month before and down 5% over three months.
- Worldwide#103,718of 4.5M sites · Top 5%
- In United States#33,834of 1.2M sites · Top 5%
- Games, worldwide#302of 13,383 brands · Top 5%
- Games, United States#63of 3,092 brands · Top 5%
88.9K
estimated visits in September
1 mo ▼ −22.4%4 mo ▼ −5.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Urwizards.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Urwizards holds 3.8 out of 5 on Trustpilot over 131 reviews, 9 of them in the last twelve months: 82% of customers give five stars and 10% one star. That volume places Urwizards in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Toy and Game Manufacturer Game Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Urwizards sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Urwizards sells on Shopify, 100% of its catalogue in stock. The best seller is Mystery Dice Blind Bags!, at US$6.90–US$130.00, followed by URWizards D&D Engraved Dichroic Prism Glass D20 Dice YEET & F*CK and URWizards D&D Dichroic Prism Glass Gemstone Engraved Dice Set.
#1Mystery Dice Blind Bags!UrwizardsUS$6.90–US$130.00In stock
#2URWizards D&D Engraved Dichroic Prism Glass D20 Dice YEET & F*CKUrwizardsUS$26.99In stock
URWizards D&D Dichroic Prism Glass Gemstone Engraved Dice SetUrwizardsUS$14.99–US$124.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Urwizards in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 45% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$63.98
- Currency
- USD
04 · Ads
What Urwizards is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Urwizards runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
A little pink in the galaxy. 💗 The Pink Nebula Engraved Dice Set blends soft rose tones, cosmic blue, and tiny golden shimmer into a dreamyURWizards4 Oct 2026video
URWizards Prism Glass Dice II: More Facets. More Brilliance.URWizards4 Oct 2026image
URWizards Prism Glass Dice II: More Facets. More Brilliance.URWizards4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026ENJOY MOBILE LIMITEDverified
Text ad20 Oct 2026ENJOY MOBILE LIMITEDverified
Text ad20 Oct 2026ENJOY MOBILE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Urwizards.
The creators who tag @urwizards on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @urwizards on Instagram, led by D&D Adventures (113K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DD&D Adventures@thedungeonsloot · 🇺🇸 US | Gaming streaming tech culture Creator | 113K | 1.0% | 1 | Tagged @urwizards |
06 · Competitors according to Gravity
Who Urwizards competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Urwizards among Games brands in United States. The closest is Die Hard Dice, then Dice Envy, Sirius Dice, Runic Dice, Fennek and Finch, Bear Dice.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Die Hard Dicedieharddice.com | |||||||
| Dice Envydiceenvy.com | |||||||
| Sirius Dicesiriusdice.com | |||||||
| Runic Dicerunicdice.com | |||||||
| Fennek and Finchfennekandfinch.com | |||||||
| Bear Dicebeardice.com |
07 · Company
The company behind Urwizards.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Urwizards is a company based in Albany, United States, on a domain registered in September 2019.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Albany
- Founded
- Data not available
- Domain registered
- 10 Sept 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- urwizards.com · Shopify · USD
- Catalogue
- 65 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Urwizards
What people ask Google about Urwizards.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Urwizards legit?
According to Gravity by Benchr, Urwizards is a brand based in Albany, United States: its website has existed since September 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 87,960 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Urwizards reviews
Customers rate Urwizards 3.8 out of 5 on Trustpilot over 131 reviews, 9 of them in the last twelve months: 82% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Urwizards sell?
Urwizards is a dice maker that sells handcrafted DnD dice and tabletop gaming accessories, including gemstone, glass, resin, and metal dice in various styles. Gravity by Benchr classifies it under Games, with Dice Sets & Games making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Urwizards prices: how much is it?
Urwizards' best seller, Mystery Dice Blind Bags!, sells from US$6.90 to US$130.00 on urwizards.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check urwizards.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Urwizards have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Urwizards advertises on Facebook and Instagram and on Google, where its offers often run. Check urwizards.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Urwizards?
Urwizards sells on its own website, urwizards.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Urwizards?
Gravity by Benchr records a company based in Albany, United States, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Urwizards growing?
Not at the moment. Gravity by Benchr estimates about 88,900 visits to urwizards.com in September 2026, down 22% in a month and down 5% over three months. Urwizards ranks #63 of 3,092 Games brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Urwizards use?
Gravity by Benchr identifies urwizards.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Urwizards spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Urwizards on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Games brands in United States?
Among Games brands in United States in the Gravity by Benchr index, Urwizards ranks #63 of 3,092 by estimated traffic. Its closest competitors on the same market are Die Hard Dice, Dice Envy, Sirius Dice, Runic Dice, Fennek and Finch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Urwizards.