Brand page · Electronics · United States
Amazfit: 835K visits a month, 102 active Meta ads, Gravity score 625.
Amazfit — Amazfit is a brand that sells smartwatches and fitness wearables for sport, gym, health, heart and sleep tracking with free Zepp app and AI food analysis. In September 2026 us.amazfit.com drew an estimated 835K visits, down 2% on the month before. It ranks #1 of 656 Electronics brands in United States and holds a 2.9 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 22 peers: Electronics brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Amazfit is a brand that sells smartwatches and fitness wearables for sport, gym, health, heart and sleep tracking with free Zepp app and AI food analysis.
01 · Traffic
How much traffic Amazfit gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Amazfit drew an estimated 835K visits in September 2026, down 2% on the month before and down 17% over three months.
- Worldwide#16,690of 4.5M sites · Top 1%
- In United States#5,505of 1.2M sites · Top 1%
- Electronics, worldwide#7of 2,043 brands · Top 1%
- Electronics, United States#1of 656 brands · Top 1%
835K
estimated visits in September
1 mo ▼ −1.6%4 mo ▼ −16.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Amazfit.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Amazfit holds 2.9 out of 5 on Trustpilot over 10 reviews, 2 of them in the last twelve months: 30% of customers give five stars and 60% one star.
Watch Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Amazfit sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Amazfit sells on Shopify, 77% of its catalogue in stock. The best seller is Helio Strap, at US$99.99, followed by Active 2 (Round) and T-Rex 3.
#1Helio StrapAmazfitUS$99.99In stock
#2Active 2 (Round)AmazfitUS$99.99–US$129.99In stock
#3T-Rex 3AmazfitUS$279.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Amazfit in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 90% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$302.49
- Currency
- USD
04 · Ads
What Amazfit is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Amazfit runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Amazfit Smartwatches & WearablesAmazfit14 Oct 2026image
T-Rex 3 ProAmazfit13 Oct 2026image
Trusted By HYROX Athletes 💪Amazfit13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Amazfit.
The creators who tag @amazfit.us on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @amazfit.us on Instagram, led by Caitlyn Miller - Running & Lifting (154K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCaitlyn Miller - Running & Lifting@caitlynmiller_fit · 🇺🇸 US | Fashion style luxury Creator | 154K | 1.0% | 6 | Tagged @amazfit.us |
06 · Competitors according to Gravity
Who Amazfit competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Amazfit among Electronics brands in United States. The closest is Garmin, then fr.coros.com, polar.com, Suunto, Garmin Chile, garmin.com.co.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Garmingarmin.co.il | |||||||
| fr.coros.comfr.coros.com | |||||||
| polar.compolar.com | |||||||
| Suuntoapac.suunto.com | |||||||
| Garmin Chilegarminstore.cl | |||||||
| garmin.com.cogarmin.com.co |
07 · Company
The company behind Amazfit.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Amazfit is a company based in Irvine, United States, founded in 2014 according to LinkedIn. It employs about 62 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Irvine
- Founded
- 2014, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 62 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- us.amazfit.com · Shopify · USD
- Catalogue
- 54 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Amazfit
What people ask Google about Amazfit.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Amazfit a legit company?
According to Gravity by Benchr, Amazfit is a brand based in Irvine, United States: it sells on a Shopify store, it employs 62 people on LinkedIn, it has 40,987 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Amazfit reviews: is it worth it?
Customers rate Amazfit 2.9 out of 5 on Trustpilot over 10 reviews, 2 of them in the last twelve months: 30% give five stars, 60% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Amazfit known for?
Amazfit is a brand that sells smartwatches and fitness wearables for sport, gym, health, heart and sleep tracking with free Zepp app and AI food analysis. Gravity by Benchr classifies it under Electronics, with Electronics making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Amazfit prices: how much is it?
Amazfit's best seller, Helio Strap, sells US$99.99 on us.amazfit.com. 77% of the catalogue is in stock. Gravity does not track prices daily: check us.amazfit.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Amazfit have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Amazfit advertises on Facebook and Instagram, where its offers often run. Check us.amazfit.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Amazfit?
Amazfit sells on its own website, us.amazfit.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Amazfit?
Gravity by Benchr records a company based in Irvine, United States, founded in 2014 according to LinkedIn, with 62 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Amazfit doing well?
Not at the moment. Gravity by Benchr estimates about 835,000 visits to us.amazfit.com in September 2026, down 2% in a month and down 17% over three months. Amazfit ranks #1 of 656 Electronics brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Amazfit use?
Gravity by Benchr identifies us.amazfit.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Amazfit spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Amazfit on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics brands in United States?
Among Electronics brands in United States in the Gravity by Benchr index, Amazfit ranks #1 of 656 by estimated traffic. Its closest competitors on the same market are Garmin, fr.coros.com, polar.com, Suunto, Garmin Chile. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Amazfit.