Brand page · Music & Sound Recordings · Australia
Utopia Records: 73.2K visits a month, 26 active Meta ads, Gravity score 589.
Utopia Records — Utopia Records is Australia's largest heavy metal and hard rock specialty independent record store that has existed since 1978, supplying Sydney and Australia with metal, hard rock, punk, alternative music and related merchandise. In September 2026 utopia.com.au drew an estimated 73.2K visits, down 7% on the month before. It ranks #11 of 322 Music & Sound Recordings brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Music & Sound Recordings brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Utopia Records is Australia's largest heavy metal and hard rock specialty independent record store that has existed since 1978, supplying Sydney and Australia with metal, hard rock, punk, alternative music and related merchandise.
01 · Traffic
How much traffic Utopia Records gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Utopia Records drew an estimated 73.2K visits in September 2026, down 7% on the month before and up 16% over three months.
- Worldwide#122,558of 4.5M sites · Top 5%
- In Australia#2,841of 105K sites · Top 5%
- Music & Sound Recordings, worldwide#368of 14,068 brands · Top 5%
- Music & Sound Recordings, Australia#11of 322 brands · Top 5%
73.2K
estimated visits in September
1 mo ▼ −6.6%4 mo ▲ +16.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Utopia Records.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Utopia Records holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Clothing Store Music Store CD Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Utopia Records sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Utopia Records sells on Shopify, 84% of its catalogue in stock. The best seller is Utopia Records Online Gift Voucher, at A$30.00–A$200.00, followed by Metallica - Ride The Lightning Tracklist Black Shirt - 100% Official Merchandise and Tool - Big Eye Black Shirt - 100% Official Merchandise.
#1Utopia Records Online Gift VoucherUtopia RecordsA$30.00–A$200.00In stock
#2Metallica - Ride The Lightning Tracklist Black Shirt - 100% Official MerchandiseUtopia RecordsA$39.99In stock
#3Tool - Big Eye Black Shirt - 100% Official MerchandiseUtopia RecordsA$44.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Utopia Records in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 11% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$36.96
- Currency
- AUD
04 · Ads
What Utopia Records is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Utopia Records runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
Utopia Records - Home Of MetalUtopia Records - Home Of Metal25 Aug 2026image
Check Out Metallica Merch!Utopia Records - Home Of Metal23 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Garry Allen Stapletonverified
Text ad20 Oct 2026Garry Allen Stapletonverified
Text ad20 Oct 2026Garry Allen Stapletonverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Utopia Records.
The creators who tag @utopiarecords on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Utopia Records competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Utopia Records among Music & Sound Recordings brands in Australia. The closest is Rocking Horse Records, then Rockaway Records, On Repeat, Wild Thing Music Store, Red Eye Records, K-Pop Time.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rocking Horse Recordsrockinghorse.net | |||||||
| Rockaway Recordsrockaway.com.au | |||||||
| On Repeatonrepeat.com.au | |||||||
| Wild Thing Music Storewildthingmusic.com | |||||||
| Red Eye Recordsredeye.com.au | |||||||
| K-Pop Timekpoptime.com.au |
07 · Company
The company behind Utopia Records.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Utopia Records is a company based in Sydney, Australia, founded in 2019 according to LinkedIn. It employs about 32 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Sydney
- Founded
- 2019, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 32 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- utopia.com.au · Shopify · AUD
- Catalogue
- 541 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Utopia Records
What people ask Google about Utopia Records.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Utopia Records legit or a scam?
According to Gravity by Benchr, Utopia Records is a brand based in Sydney, Australia: it sells on a Shopify store, it employs 32 people on LinkedIn, it has 22,053 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Utopia Records known for?
Utopia Records is Australia's largest heavy metal and hard rock specialty independent record store that has existed since 1978, supplying Sydney and Australia with metal, hard rock, punk, alternative music and related merchandise. Gravity by Benchr classifies it under Music & Sound Recordings, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Utopia Records prices: how much is it?
Utopia Records' best seller, Utopia Records Online Gift Voucher, sells from A$30.00 to A$200.00 on utopia.com.au. 84% of the catalogue is in stock. Gravity does not track prices daily: check utopia.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Utopia Records promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Utopia Records advertises on Facebook and Instagram and on Google, where its offers often run. Check utopia.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Utopia Records?
Utopia Records sells on its own website, utopia.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Utopia Records?
Gravity by Benchr records a company based in Sydney, Australia, founded in 2019 according to LinkedIn, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Utopia Records growing?
Yes. Gravity by Benchr estimates about 73,200 visits to utopia.com.au in September 2026, down 7% in a month and up 16% over three months. Utopia Records ranks #11 of 322 Music & Sound Recordings brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Utopia Records use?
Gravity by Benchr identifies utopia.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Utopia Records spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Utopia Records on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Music & Sound Recordings brands in Australia?
Among Music & Sound Recordings brands in Australia in the Gravity by Benchr index, Utopia Records ranks #11 of 322 by estimated traffic. Its closest competitors on the same market are Rocking Horse Records, Rockaway Records, On Repeat, Wild Thing Music Store, Red Eye Records. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Utopia Records.