Brand page · Food Items · United States
Utz Quality Foods: 169K visits a month, 5 active Meta ads, Gravity score 624.
Utz Quality Foods — Utz Quality Foods is an American snack food company that produces a wide variety of potato chips, pretzels, and other snack foods. In September 2026 utzsnacks.com drew an estimated 169K visits, down 20% on the month before. It ranks #122 of 20,419 Food Items brands in United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Food Items brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Utz Quality Foods is an American snack food company that produces a wide variety of potato chips, pretzels, and other snack foods.
01 · Traffic
How much traffic Utz Quality Foods gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Utz Quality Foods drew an estimated 169K visits in September 2026, down 20% on the month before and down 9% over three months.
- Worldwide#60,391of 4.5M sites · Top 5%
- In United States#19,861of 1.2M sites · Top 5%
- Food Items, worldwide#1,470of 260,714 brands · Top 1%
- Food Items, United States#122of 20,419 brands · Top 1%
169K
estimated visits in September
1 mo ▼ −20.3%4 mo ▼ −8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Utz Quality Foods.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Utz Quality Foods holds 2.8 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Food Products Supplier Food Manufacturer Food Producer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Utz Quality Foods sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Utz Quality Foods sells on Shopify, 73% of its catalogue in stock. The best seller is Utz Kettle Chips, at US$29.99–US$49.99, followed by Utz Crab Potato Chips and Utz Dark Russets Kettle Chips.
#1Utz Kettle ChipsUtz Quality FoodsUS$29.99–US$49.99In stock
#2Utz Crab Potato ChipsUtz Quality FoodsUS$29.99–US$69.99In stock
#3Utz Dark Russets Kettle ChipsUtz Quality FoodsUS$29.99–US$54.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Utz Quality Foods in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 72% of the catalogue
- In stock
- 73%
- Upper price quartile
- US$28.99
- Currency
- USD
04 · Ads
What Utz Quality Foods is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Utz Quality Foods runs Meta ads on Facebook, Instagram, and has advertised on Google since December 2025 (text, video).
#sponsored teacher by day, server by night, always saying YES to a snack break with @utzsnacks 🙌🥨 #utzproteinpretzels #getmoreyes #workingmoUtz Snacks6 Oct 2026video
#sponsored work snacks = most important meal of the workday 🥨 @utzsnacks #UtzProteinPretzels #GetMoreYesUtz Snacks2 Oct 2026video
#sponsored 8-10g of protein? Now THAT I can sell! @utzsnacks #UtzProteinPartnerUtz Snacks2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad22 Jan 2026江俞寰verified
Text ad6 Jan 2026許驄寶verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Utz Quality Foods.
The creators who tag @utzsnacks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @utzsnacks on Instagram, led by Kellie 🌈 Kids Bento Lunch (12.1K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKellie 🌈 Kids Bento Lunch@ono_keiki_grindz · 🇺🇸 US | Food cooking nutrition Creator | 12.1K | 0.2% | 4 | Tagged @utzsnacks |
06 · Competitors according to Gravity
Who Utz Quality Foods competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Utz Quality Foods among Food Items brands in United States. The closest is koikeya-online.jp, then koikeya.co.jp, moskart.ru, Yoki, Cheez-It®, Tantos!.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| koikeya-online.jpkoikeya-online.jp | |||||||
| koikeya.co.jpkoikeya.co.jp | |||||||
| moskart.rumoskart.ru | |||||||
| Yokiyoki.com.br | |||||||
| Cheez-It®cheezit.com | |||||||
| Tantos!eattantos.com |
07 · Company
The company behind Utz Quality Foods.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Utz Quality Foods is a company based in Hanover, United States, founded in 1921 according to LinkedIn, on a domain registered in October 1996. It employs about 2,018 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Hanover
- Founded
- 1921, per LinkedIn
- Domain registered
- 1 Oct 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,018 on LinkedIn
- Funding stage
- M and a · last deal: post ipo equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- utzsnacks.com · Shopify · USD
- Catalogue
- 110 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Utz Quality Foods
What people ask Google about Utz Quality Foods.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Utz Quality Foods a legit company?
According to Gravity by Benchr, Utz Quality Foods is a brand based in Hanover, United States: its website has existed since October 1996, it sells on a Shopify store, it employs 2,018 people on LinkedIn, it has 96,719 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Utz Quality Foods known for?
Utz Quality Foods is an American snack food company that produces a wide variety of potato chips, pretzels, and other snack foods. Gravity by Benchr classifies it under Food Items, with Snack Foods making up 85% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Utz Quality Foods expensive?
Utz Quality Foods' best seller, Utz Kettle Chips, sells from US$29.99 to US$49.99 on utzsnacks.com. 73% of the catalogue is in stock. Gravity does not track prices daily: check utzsnacks.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Utz Quality Foods promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Utz Quality Foods advertises on Facebook and Instagram and on Google, where its offers often run. Check utzsnacks.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Utz Quality Foods?
Utz Quality Foods sells on its own website, utzsnacks.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Utz Quality Foods?
Gravity by Benchr records a company based in Hanover, United States, founded in 1921 according to LinkedIn, on a domain registered in 1996, with 2,018 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Utz Quality Foods doing well?
Not at the moment. Gravity by Benchr estimates about 168,700 visits to utzsnacks.com in September 2026, down 20% in a month and down 9% over three months. Utz Quality Foods ranks #122 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Utz Quality Foods use?
Gravity by Benchr identifies utzsnacks.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Utz Quality Foods spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Utz Quality Foods on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United States?
Among Food Items brands in United States in the Gravity by Benchr index, Utz Quality Foods ranks #122 of 20,419 by estimated traffic. Its closest competitors on the same market are koikeya-online.jp, koikeya.co.jp, moskart.ru, Yoki, Cheez-It®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Utz Quality Foods.