Brand page · Clothing · Sweden
Vallgatan 12: 104K visits a month, 12 active Meta ads, Gravity score 575.
Vallgatan 12 — Vallgatan 12 is a multi-brand concept store offering fashion, shoes, accessories, and interior design for women, men, and the home, featuring both local and international brands. In September 2026 vallgatan12.se drew an estimated 104K visits, down 22% on the month before. It ranks #47 of 1,542 Clothing brands in Sweden.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 46 peers: Clothing brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Vallgatan 12 is a multi-brand concept store offering fashion, shoes, accessories, and interior design for women, men, and the home, featuring both local and international brands.
01 · Traffic
How much traffic Vallgatan 12 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vallgatan 12 drew an estimated 104K visits in September 2026, down 22% on the month before and down 37% over three months.
- Worldwide#90,562of 4.5M sites · Top 5%
- In Sweden#698of 27.3K sites · Top 5%
- Clothing, worldwide#8,601of 459,295 brands · Top 5%
- Clothing, Sweden#47of 1,542 brands · Top 5%
104K
estimated visits in September
1 mo ▼ −21.5%4 mo ▼ −36.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vallgatan 12.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vallgatan 12 holds 3.2 out of 5 on Trustpilot over 5 reviews, 5 of them in the last twelve months: 60% of customers give five stars and 40% one star.
Clothing Store Home Improvement Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vallgatan 12 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Vallgatan 12 sells on Shopify, 97% of its catalogue in stock. The best seller is Gift Wrapping, at SEK 40.00, followed by Winderful Card and Julie Flat Claw Berry.
#1Gift WrappingVallgatan 12SEK 40.00In stock
#2Winderful CardVallgatan 12SEK 65.00In stock
#3Julie Flat Claw BerryVallgatan 12SEK 300.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Vallgatan 12 in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$394.72
- Currency
- SEK
04 · Ads
What Vallgatan 12 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vallgatan 12 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2023 (image, text).
Vallgatan 12Vallgatan 126 Oct 2026image
Fall 26Vallgatan 125 Oct 2026image
Fall 26Vallgatan 125 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad15 Oct 2026Vallgatan 12 i GBG ABverified
Text ad22 Sept 2026Vallgatan 12 i GBG ABverified
Text ad22 Sept 2026Vallgatan 12 i GBG ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vallgatan 12.
The creators who tag @vallgatan12 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vallgatan12 on Instagram, led by Madeleine Pedersen (86.3K followers, 6.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMadeleine Pedersen@madeleinepedersenn · 🇩🇰 DK | Fashion style luxury Creator | 86.3K | 6.6% | 2 | Tagged @vallgatan12 |
06 · Competitors according to Gravity
Who Vallgatan 12 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vallgatan 12 among Clothing brands in Sweden. The closest is Hørlyck, then Deerest Copenhagen, bestmastertailor.com, OAKROOM, LA BOUCLE KNOKKE, kamazon.kr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hørlyckhoerlyckaarhus.com | |||||||
| Deerest Copenhagendeerest.dk | |||||||
| bestmastertailor.combestmastertailor.com | |||||||
| OAKROOMoakroom.com.tw | |||||||
| LA BOUCLE KNOKKElaboucleknokke.com | |||||||
| kamazon.krkamazon.kr |
07 · Company
The company behind Vallgatan 12.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vallgatan 12 is a company based in Sweden, founded in 2015 according to LinkedIn. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2015, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vallgatan12.se · Shopify · SEK
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vallgatan 12
What people ask Google about Vallgatan 12.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vallgatan 12 legit or a scam?
According to Gravity by Benchr, Vallgatan 12 is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 32,411 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Vallgatan 12 known for?
Vallgatan 12 is a multi-brand concept store offering fashion, shoes, accessories, and interior design for women, men, and the home, featuring both local and international brands. Gravity by Benchr classifies it under Clothing, with Kitchen & Dining making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Vallgatan 12 expensive?
Vallgatan 12's best seller, Gift Wrapping, sells SEK 40.00 on vallgatan12.se. 97% of the catalogue is in stock. Gravity does not track prices daily: check vallgatan12.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Vallgatan 12 promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Vallgatan 12 advertises on Facebook and Instagram and on Google, where its offers often run. Check vallgatan12.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Vallgatan 12?
Vallgatan 12 sells on its own website, vallgatan12.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Vallgatan 12?
Gravity by Benchr records a company based in Sweden, founded in 2015 according to LinkedIn, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Vallgatan 12 doing well?
Not at the moment. Gravity by Benchr estimates about 104,200 visits to vallgatan12.se in September 2026, down 22% in a month and down 37% over three months. Vallgatan 12 ranks #47 of 1,542 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Vallgatan 12 use?
Gravity by Benchr identifies vallgatan12.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Vallgatan 12 spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Vallgatan 12 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Vallgatan 12 ranks #47 of 1,542 by estimated traffic. Its closest competitors on the same market are Hørlyck, Deerest Copenhagen, bestmastertailor.com, OAKROOM, LA BOUCLE KNOKKE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vallgatan 12.