Brand page · Decor · Finland
Vallila: 97.5K visits a month, 7 active Meta ads, Gravity score 497.
Vallila — Vallila is a Finnish home textile and interior design company that sells textiles, interior accessories, rugs, curtains, bedding, kitchen textiles, and fabrics. In September 2026 vallila.fi drew an estimated 97.5K visits, down 0% on the month before. It ranks #7 of 281 Decor brands in Finland and holds a 2.4 Trustpilot rating over 19 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Decor brands in Finland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Vallila is a Finnish home textile and interior design company that sells textiles, interior accessories, rugs, curtains, bedding, kitchen textiles, and fabrics.
01 · Traffic
How much traffic Vallila gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vallila drew an estimated 97.5K visits in September 2026, down 0% on the month before and up 11% over three months.
- Worldwide#95,781of 4.5M sites · Top 5%
- In Finland#323of 20.4K sites · Top 5%
- Decor, worldwide#1,765of 185,686 brands · Top 1%
- Decor, Finland#7of 281 brands · Top 5%
97.5K
estimated visits in September
1 mo ▼ −0.0%4 mo ▲ +11.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vallila.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vallila holds 2.4 out of 5 on Trustpilot over 19 reviews, 12 of them in the last twelve months: 11% of customers give five stars and 58% one star. That volume places Vallila in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Decoration and Interior Design Store Furniture Store Interior Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vallila sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Vallila sells on Shopify, 91% of its catalogue in stock. The best seller is Makeba-verhokappa, at €44.95, followed by Jalokivi-matto and Lahjakortti verkkokauppaan.
#1Makeba-verhokappaVallila€44.95In stock
#2Jalokivi-mattoVallila€67.98–€269.95In stock
#3Lahjakortti verkkokauppaanVallila€10.00–€200.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Vallila in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 8% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$72.75
- Currency
- EUR
04 · Ads
What Vallila is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vallila runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since March 2022 (image, text, video).
Osta 2, saat edullisemman -50 %Vallila Interior5 Oct 2026image
Osta 2, saat edullisemman -50 %Vallila Interior5 Oct 2026video
Lemmittyni-pussilakanasettiVallila Interior5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Finlayson Oyverified
Video ad20 Oct 2026Finlayson Oyverified
Text ad20 Oct 2026Pashion.dk ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vallila.
The creators who tag @vallila.fi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Vallila competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vallila among Decor brands in Finland. The closest is Vossberg Versand, then thewallchile.cl, Koza, Mooui, Bella Coastal Decor, Vivara Decor.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Vossberg Versandvossberg.de | |||||||
| thewallchile.clthewallchile.cl | |||||||
| Kozakozahome.com | |||||||
| Moouimooui.com.br | |||||||
| Bella Coastal Decorbellacoastaldecor.com | |||||||
| Vivara Decorvivaradecor.com.br |
07 · Company
The company behind Vallila.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vallila is a company based in Helsinki, Finland, founded in 1935 according to LinkedIn, on a domain registered in September 2013. It employs about 44 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland · Helsinki
- Founded
- 1935, per LinkedIn
- Domain registered
- 13 Sept 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 44 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vallila.fi · Shopify · EUR
- Catalogue
- 261 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vallila
What people ask Google about Vallila.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vallila legit?
According to Gravity by Benchr, Vallila is a brand based in Helsinki, Finland: its website has existed since September 2013, it sells on a Shopify store, it employs 44 people on LinkedIn, it has 45,868 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Vallila reviews: is it worth it?
Customers rate Vallila 2.4 out of 5 on Trustpilot over 19 reviews, 12 of them in the last twelve months: 11% give five stars, 58% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Vallila?
Vallila is a Finnish home textile and interior design company that sells textiles, interior accessories, rugs, curtains, bedding, kitchen textiles, and fabrics. Gravity by Benchr classifies it under Decor, with Rugs making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Vallila cost?
Vallila's best seller, Makeba-verhokappa, sells €44.95 on vallila.fi. 91% of the catalogue is in stock. Gravity does not track prices daily: check vallila.fi before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Vallila promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Vallila advertises on Facebook and Instagram and on Google, where its offers often run. Check vallila.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Vallila?
Vallila sells on its own website, vallila.fi, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Vallila?
Gravity by Benchr records a company based in Helsinki, Finland, founded in 1935 according to LinkedIn, on a domain registered in 2013, with 44 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Vallila growing?
Yes. Gravity by Benchr estimates about 97,500 visits to vallila.fi in September 2026, down 0% in a month and up 11% over three months. Vallila ranks #7 of 281 Decor brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Vallila use?
Gravity by Benchr identifies vallila.fi as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Vallila spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Vallila on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Finland?
Among Decor brands in Finland in the Gravity by Benchr index, Vallila ranks #7 of 281 by estimated traffic. Its closest competitors on the same market are Vossberg Versand, thewallchile.cl, Koza, Mooui, Bella Coastal Decor. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vallila.