Brand page · Fitness & General Exercise Equipment · United States
Valor Fitness: 50.9K visits a month, 5 active Meta ads, Gravity score 502.
Valor Fitness — Valor Fitness is a company that provides strength and conditioning equipment for home and fitness centers, serving both beginner and professional athletes with a 400+ product line. In September 2026 valorfitness.com drew an estimated 50.9K visits, down 24% on the month before. It ranks #120 of 1,967 Fitness & General Exercise Equipment brands in United States and holds a 4.4 Trustpilot rating over 1,176 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 132 peers: Fitness & General Exercise Equipment brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Valor Fitness is a company that provides strength and conditioning equipment for home and fitness centers, serving both beginner and professional athletes with a 400+ product line.
01 · Traffic
How much traffic Valor Fitness gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Valor Fitness drew an estimated 50.9K visits in September 2026, down 24% on the month before and down 41% over three months.
- Worldwide#167,385of 4.5M sites · Top 5%
- In United States#53,650of 1.2M sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#507of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, United States#120of 1,967 brands · Top 10%
50.9K
estimated visits in September
1 mo ▼ −23.7%4 mo ▼ −41.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Valor Fitness.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Valor Fitness holds 4.4 out of 5 on Trustpilot over 1,176 reviews, 26 of them in the last twelve months: 87% of customers give five stars and 4% one star. That volume places Valor Fitness in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Online Marketplace Fitness Equipment Store Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Valor Fitness sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Valor Fitness sells on Shopify, 90% of its catalogue in stock. The best seller is Rubber Coated Hex Dumbbells (3-70lbs), at US$25.00–US$224.00, followed by Adjustable Leg Extension - Curl Machine and Olympic Adapter Sleeve.
#1Rubber Coated Hex Dumbbells (3-70lbs)Valor FitnessUS$25.00–US$224.00In stock
#2Adjustable Leg Extension - Curl MachineValor FitnessUS$402.00In stock
#3Olympic Adapter SleeveValor FitnessUS$29.00–US$44.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Valor Fitness in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 63% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$349.00
- Currency
- USD
04 · Ads
What Valor Fitness is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Valor Fitness runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
AbMat Sit Up MatValor Fitness16 Aug 2026image
Dip Belt w/ ChainValor Fitness13 Aug 2026image
Full-Body Functional TrainerValor Fitness31 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Valor Athletics Inc.verified
Text ad20 Oct 2026Valor Athletics Inc.verified
Text ad20 Oct 2026Valor Athletics Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Valor Fitness.
The creators who tag @valorfitness_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @valorfitness_ on Instagram, led by briebenefit | health + fitness in Orlando 🩷 (24K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| bbriebenefit | health + fitness in Orlando 🩷@briebenefit · 🇺🇸 US | Fitness sport bodybuilding Creator | 24K | — | 3 | Tagged @valorfitness_ |
06 · Competitors according to Gravity
Who Valor Fitness competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Valor Fitness among Fitness & General Exercise Equipment brands in United States. The closest is RITKEEP USA, then Better Body, Barbell Standard, Marcy, TRU GRIT, Byzoom Fitness US.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| RITKEEP USAritkeeps.com | |||||||
| Better Bodybetterbodyequipped.com | |||||||
| Barbell Standardbarbellstandard.com | |||||||
| Marcymarcypro.com | |||||||
| TRU GRITtrugrit-fitness.com | |||||||
| Byzoom Fitness USbyzoomusa.com |
07 · Company
The company behind Valor Fitness.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Valor Fitness is a company based in Seminole, United States, founded in 2006 according to LinkedIn, on a domain registered in December 2009. It employs about 21 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Seminole
- Founded
- 2006, per LinkedIn
- Domain registered
- 31 Dec 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- valorfitness.com · Shopify · USD
- Catalogue
- 90 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Valor Fitness
What people ask Google about Valor Fitness.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Valor Fitness legit or a scam?
According to Gravity by Benchr, Valor Fitness is a brand based in Seminole, United States: its website has existed since December 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 13,789 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Valor Fitness reviews
Customers rate Valor Fitness 4.4 out of 5 on Trustpilot over 1,176 reviews, 26 of them in the last twelve months: 87% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Valor Fitness known for?
Valor Fitness is a company that provides strength and conditioning equipment for home and fitness centers, serving both beginner and professional athletes with a 400+ product line. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Valor Fitness expensive?
Valor Fitness' best seller, Rubber Coated Hex Dumbbells (3-70lbs), sells from US$25.00 to US$224.00 on valorfitness.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check valorfitness.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Valor Fitness promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Valor Fitness advertises on Facebook and Instagram and on Google, where its offers often run. Check valorfitness.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Valor Fitness?
Valor Fitness sells on its own website, valorfitness.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Valor Fitness?
Gravity by Benchr records a company based in Seminole, United States, founded in 2006 according to LinkedIn, on a domain registered in 2009, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Valor Fitness growing?
Not at the moment. Gravity by Benchr estimates about 50,900 visits to valorfitness.com in September 2026, down 24% in a month and down 41% over three months. Valor Fitness ranks #120 of 1,967 Fitness & General Exercise Equipment brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Valor Fitness use?
Gravity by Benchr identifies valorfitness.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Valor Fitness' ad budget?
Gravity by Benchr does not publish a spend figure for Valor Fitness on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in United States?
Among Fitness & General Exercise Equipment brands in United States in the Gravity by Benchr index, Valor Fitness ranks #120 of 1,967 by estimated traffic. Its closest competitors on the same market are RITKEEP USA, Better Body, Barbell Standard, Marcy, TRU GRIT. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Valor Fitness.