Brand page · Clothing
Varley: 484K visits a month, 331 active Meta ads.
Varley — Varley is a contemporary lifestyle brand for women, offering clothing collections including knitwear, outerwear, everyday staples, and active wear designed for versatility and movement. In September 2026 varley.com drew an estimated 484K visits, up 3% on the month before. It ranks #290 of 97,158 Clothing brands and holds a 4.6 Trustpilot rating over 2,454 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Varley is a contemporary lifestyle brand for women, offering clothing collections including knitwear, outerwear, everyday staples, and active wear designed for versatility and movement.
01 · Traffic
How much traffic Varley gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Varley drew an estimated 484K visits in September 2026, up 3% on the month before and down 9% over three months.
- Worldwide#25,522of 4.5M sites · Top 1%
- In United States#8,335of 1.2M sites · Top 1%
- Clothing, worldwide#2,116of 459,295 brands · Top 1%
- Clothing, United States#290of 97,158 brands · Top 1%
484K
estimated visits in September
1 mo ▲ +2.9%4 mo ▼ −9.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Varley.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Varley holds 4.6 out of 5 on Trustpilot over 2,454 reviews, 921 of them in the last twelve months: 86% of customers give five stars and 7% one star. That volume places Varley in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Varley scores 4.6 over 16 reviews.
Women's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Varley sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Varley sells on Shopify, 94% of its catalogue in stock. The best seller is Hawley Half Zip Sweat, at US$148.00, followed by Davidson Sweat and The Slim Cuff Pant 25.
#1Hawley Half Zip SweatVarleyUS$148.00In stock
#2Davidson SweatVarleyUS$138.00In stock
#3The Slim Cuff Pant 25VarleyUS$128.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Varley in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 77% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$188.00
- Currency
- USD
04 · Ads
What Varley is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Varley runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
New-season DoubleSoft®.Varley8 Oct 2026video
City days in DoubleSoft®.Varley8 Oct 2026video
New season, new texture.Varley8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Varley Clothing incverified
Text ad20 Oct 2026Varley Clothing Inc.verified
Text ad20 Oct 2026Varley Clothing Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Varley.
The creators who tag @varley on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @varley on Instagram, led by relevé (16.2K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| rrelevé@releveclothing_ · 🇨🇦 CA | Fitness sport bodybuilding Creator | 16.2K | 0.6% | 13 | Tagged @varley |
06 · Competitors according to Gravity
Who Varley competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Varley among Clothing brands. The closest is weirdfish.co.uk, then Constantly Varied Gear, SET ACTIVE, LOVALL, SUUKSESS, Reitmans.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| weirdfish.co.ukweirdfish.co.uk | |||||||
| Constantly Varied Gearconstantlyvariedgear.com | |||||||
| SET ACTIVEsetactive.co | |||||||
| LOVALLlovall.com | |||||||
| SUUKSESSsuuksess.com | |||||||
| Reitmansreitmans.com |
07 · Company
The company behind Varley.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Varley is an e-commerce brand, founded in 2012 according to LinkedIn, on a domain registered in September 1998. It employs about 267 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2012, per LinkedIn
- Domain registered
- 26 Sept 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 267 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- varley.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Varley
What people ask Google about Varley.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Varley a legit company?
According to Gravity by Benchr, Varley is a brand: its website has existed since September 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 267 people on LinkedIn, it has 643,364 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Varley reviews
Customers rate Varley 4.6 out of 5 on Trustpilot over 2,454 reviews, 921 of them in the last twelve months: 86% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Varley scores 4.6 over 16 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Varley sell?
Varley is a contemporary lifestyle brand for women, offering clothing collections including knitwear, outerwear, everyday staples, and active wear designed for versatility and movement. Gravity by Benchr classifies it under Clothing, with Activewear making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Varley expensive?
Varley's best seller, Hawley Half Zip Sweat, sells US$148.00 on varley.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check varley.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Varley discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Varley advertises on Facebook and Instagram and on Google, where its offers often run. Check varley.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Varley?
Varley sells on its own website, varley.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Varley?
Gravity by Benchr records a company, founded in 2012 according to LinkedIn, on a domain registered in 1998, with 267 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Varley doing well?
Not at the moment. Gravity by Benchr estimates about 483,600 visits to varley.com in September 2026, up 3% in a month and down 9% over three months. Varley ranks #290 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Varley use?
Gravity by Benchr identifies varley.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Varley's ad budget?
Gravity by Benchr does not publish a spend figure for Varley on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Varley ranks #290 of 97,158 by estimated traffic. Its closest competitors on the same market are weirdfish.co.uk, Constantly Varied Gear, SET ACTIVE, LOVALL, SUUKSESS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Varley.