Brand page · Household Supplies · Sweden

Västerbottenssåpa Top 5% worldwide Top 5% in Sweden Top 5% in Household Supplies Top 5% in Household Supplies in Sweden
vasterbottenssapa.se·🇸🇪 Vilhelmina, Sweden· Shopify

Västerbottenssåpa: 90.3K visits a month, 248 active Meta ads, Gravity score 706.

Västerbottenssåpa — Västerbottenssåpa is a Swedish brand that produces sustainable cleaning products without unnecessary chemicals, including traditional soap according to a 1926 recipe and other modern cleaning products. In September 2026 vasterbottenssapa.se drew an estimated 90.3K visits, down 16% on the month before. It ranks #5 of 151 Household Supplies brands in Sweden and holds a 4.3 Trustpilot rating over 245 reviews.

vasterbottenssapa.se@vasterbottenssapa 58.9KYouTube 1.4KFacebookTrustpilot 4.3Meta Ad Library 248

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
90.3K
−16% vs. August 2026
Instagram followers
58.9K
3,370 posts · @vasterbottenssapa
Trustpilot
4.3
245 reviews · 18 in 12 months
Meta ads
248
active · on Google since 2021
Products
100%
in stock · 58 collections
Rank in Sweden
#5
of 151 in Household Supplies
LinkedIn
—
Data not available
Earned media value
€533.5
per month, Instagram

Gravity score

706/ 1000 · 8 of 10 indicators rated
Brand Power625
Momentum600
Performance893

Percentiles within 8 peers: Household Supplies brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Västerbottenssåpa is a Swedish brand that produces sustainable cleaning products without unnecessary chemicals, including traditional soap according to a 1926 recipe and other modern cleaning products.

01 · Traffic

How much traffic Västerbottenssåpa gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Västerbottenssåpa drew an estimated 90.3K visits in September 2026, down 16% on the month before and up 8% over three months.

  • Worldwide#102,215of 4.5M sites · Top 5%
  • In Sweden#775of 27.3K sites · Top 5%
  • Household Supplies, worldwide#360of 30,320 brands · Top 5%
  • Household Supplies, Sweden#5of 151 brands · Top 5%
Monthly visitssource Sept 2026

90.3K

estimated visits in September

1 mo ▼ −16.1%4 mo ▲ +8.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Västerbottenssåpa.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Västerbottenssåpa holds 4.3 out of 5 on Trustpilot over 245 reviews, 18 of them in the last twelve months: 87% of customers give five stars and 4% one star. That volume places Västerbottenssåpa in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.

Trustpilotclaimed page · read 21 Oct 2026
4.3TrustScore · 245 reviews · 18 in 12 months
Top 20% review volumeTop 30% rating quality
5 ★87%
4 ★5%
3 ★1%
2 ★2%
1 ★4%

Cleaners

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Västerbottenssåpa sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Västerbottenssåpa sells on Shopify, 100% of its catalogue in stock. The best seller is Refill Till Såpspray, Badrum, at SEK 35.00, followed by Trallsåpa för altan, 2.5 l – Enträdoft and Refill Till Såpspray, Kök.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Household Cleaning Supplies66%
Laundry Supplies10%
Chemicals3%
Home Fragrances2%

Share of the catalogue by product family.

Activity mixdominant: Household Supplies
Household Supplies84%
Personal Care5%
Building Consumables3%
Linens & Bedding2%
Decor2%

The dominant category places Västerbottenssåpa in its comparison group.

Prices and ratingsstore data
Average rating
4.75 / 5
Rated products
93% of the catalogue
In stock
100%
Upper price quartile
US$19.96
Currency
SEK

05 · Influencers

Who talks about Västerbottenssåpa.

The creators who tag @vasterbottenssapa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @vasterbottenssapa on Instagram, led by Hanna Hjort | Creator & Designer (102K followers, 0.7% engagement).

Influencersaccounts tagging @vasterbottenssapa · Instagram
AccountProfileFollowersEngagementTagsRelationship
HHanna Hjort | Creator & Designer@hannashantverk · 🇸🇪 SEDecoration garden diy Creator102K0.7%2Tagged @vasterbottenssapa
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Västerbottenssåpa competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Västerbottenssåpa among Household Supplies brands in Sweden. The closest is Häxan EU, then Trallsåpa.se, Houseguard, Howard Products, Ecolino, Fettbort.

CompetitorsHousehold Supplies · Sweden · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Häxan EUhaxan.co
Trallsåpa.sexn--trallspa-f0a.se
Houseguardhouseguard.store
Howard Productshowardproducts.com
Ecolinoecolino.ro
Fettbortfettbort.se
Competitors Gravity finds for Västerbottenssåpa. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Västerbottenssåpa with Häxan EU

07 · Company

The company behind Västerbottenssåpa.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Västerbottenssåpa is a company based in Vilhelmina, Sweden.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇸🇪 Sweden · Vilhelmina
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
vasterbottenssapa.se · Shopify · SEK
Catalogue
58 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Västerbottenssåpa

What people ask Google about Västerbottenssåpa.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Västerbottenssåpa a legit company?

According to Gravity by Benchr, Västerbottenssåpa is a brand based in Vilhelmina, Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 58,895 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Västerbottenssåpa reviews

Customers rate Västerbottenssåpa 4.3 out of 5 on Trustpilot over 245 reviews, 18 of them in the last twelve months: 87% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Västerbottenssåpa?

Västerbottenssåpa is a Swedish brand that produces sustainable cleaning products without unnecessary chemicals, including traditional soap according to a 1926 recipe and other modern cleaning products. Gravity by Benchr classifies it under Household Supplies, with Household Cleaning Supplies making up 66% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Västerbottenssåpa expensive?

Västerbottenssåpa's best seller, Refill Till Såpspray, Badrum, sells SEK 35.00 on vasterbottenssapa.se. 100% of the catalogue is in stock. Gravity does not track prices daily: check vasterbottenssapa.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Västerbottenssåpa discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Västerbottenssåpa advertises on Facebook and Instagram and on Google, where its offers often run. Check vasterbottenssapa.se for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Västerbottenssåpa?

Västerbottenssåpa sells on its own website, vasterbottenssapa.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Is Västerbottenssåpa doing well?

Yes. Gravity by Benchr estimates about 90,300 visits to vasterbottenssapa.se in September 2026, down 16% in a month and up 8% over three months. Västerbottenssåpa ranks #5 of 151 Household Supplies brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Västerbottenssåpa use?

Gravity by Benchr identifies vasterbottenssapa.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Västerbottenssåpa's ad budget?

Gravity by Benchr does not publish a spend figure for Västerbottenssåpa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Household Supplies brands in Sweden?

Among Household Supplies brands in Sweden in the Gravity by Benchr index, Västerbottenssåpa ranks #5 of 151 by estimated traffic. Its closest competitors on the same market are Häxan EU, Trallsåpa.se, Houseguard, Howard Products, Ecolino. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Västerbottenssåpa.