Brand page · Baby Safety · United States
VAVA: 39.9K visits a month, 38 active Meta ads, Gravity score 624.
VAVA — VAVA is a technology company that creates smart home products including baby monitors, baby thermometers, and nursery night lights designed for safer sleep and peace of mind. In September 2026 vava.com drew an estimated 39.9K visits, up 6% on the month before. It ranks #9 of 85 Baby Safety brands in United States and holds a 1.2 Trustpilot rating over 74 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Baby Safety brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
VAVA is a technology company that creates smart home products including baby monitors, baby thermometers, and nursery night lights designed for safer sleep and peace of mind.
01 · Traffic
How much traffic VAVA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VAVA drew an estimated 39.9K visits in September 2026, up 6% on the month before and up 1% over three months.
- Worldwide#206,286of 4.5M sites · Top 5%
- In United States#65,345of 1.2M sites · Top 10%
- Baby Safety, worldwide#22of 439 brands · Top 10%
- Baby Safety, United States#9of 85 brands · Top 20%
39.9K
estimated visits in September
1 mo ▲ +5.9%4 mo ▲ +1.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VAVA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VAVA holds 1.2 out of 5 on Trustpilot over 74 reviews, 3 of them in the last twelve months: 1% of customers give five stars and 92% one star. That volume places VAVA in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Electronics Store Hi-fi shop Electronics Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VAVA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
VAVA sells on Shopify, 69% of its catalogue in stock. The best seller is VAVA 720P Video Baby Monitor, at US$97.49–US$159.99, followed by VAVA Baby Monitor with Split Screen and VAVA Baby Night Light.
#1VAVA 720P Video Baby MonitorVAVAUS$97.49–US$159.99In stock
#2VAVA Baby Monitor with Split ScreenVAVAUS$14.99–US$239.99In stock
#3VAVA Baby Night LightVAVAUS$25.89In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places VAVA in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 69% of the catalogue
- In stock
- 69%
- Upper price quartile
- US$199.99
- Currency
- USD
04 · Ads
What VAVA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VAVA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2022 (image, text, video).
A little check-in between everyday moments. 👶🤍 See baby on VAVA’s 5-inch 720P HD display and talk to your little one with two-way audio. NiVAVA7 Oct 2026video
A clear view of the little moments. 👶✨ Meet the VAVA 720P Video Baby Monitor: a 5-inch HD display with an upgraded chipset for smoother vieVAVA7 Oct 2026video
A little check-in between everyday moments. 👶🤍 See baby on VAVA’s 5-inch 720P HD display and talk to your little one with two-way audio. NiVAVA7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lagoja - Marketing GmbHverified
Text ad20 Oct 2026VAVA International Incverified
Text ad20 Oct 2026VAVA International Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VAVA.
The creators who tag @letsvava on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @letsvava on Instagram, led by Erin Paz (53.5K followers, 4.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EErin Paz@topknots_and_littletots · 🇺🇸 US | Parenting family Creator | 53.5K | 4.3% | 1 | Tagged @letsvava |
06 · Competitors according to Gravity
Who VAVA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VAVA among Baby Safety brands in United States. The closest is Mikucare, then Cubo AI, BabbyCam, Sleepy Baby, Parasol Co, Tiny Love.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mikucaremikucare.com | |||||||
| Cubo AIus.getcubo.com | |||||||
| BabbyCambabbycam.com | |||||||
| Sleepy Babysleepybaby.com | |||||||
| Parasol Coparasolco.com | |||||||
| Tiny Lovetinylove.com |
07 · Company
The company behind VAVA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VAVA is a company based in Fullerton, United States, on a domain registered in November 1996. It employs about 39 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Fullerton
- Founded
- Data not available
- Domain registered
- 19 Nov 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 39 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vava.com · Shopify · USD
- Catalogue
- 27 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VAVA
What people ask Google about VAVA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VAVA legit?
According to Gravity by Benchr, VAVA is a brand based in Fullerton, United States: its website has existed since November 1996, it sells on a Shopify store, it employs 39 people on LinkedIn, it has 31,523 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
VAVA reviews: is it worth it?
Customers rate VAVA 1.2 out of 5 on Trustpilot over 74 reviews, 3 of them in the last twelve months: 1% give five stars, 92% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is VAVA?
VAVA is a technology company that creates smart home products including baby monitors, baby thermometers, and nursery night lights designed for safer sleep and peace of mind. Gravity by Benchr classifies it under Baby Safety, with Baby Monitors making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
VAVA prices: how much is it?
VAVA's best seller, VAVA 720P Video Baby Monitor, sells from US$97.49 to US$159.99 on vava.com. 69% of the catalogue is in stock. Gravity does not track prices daily: check vava.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
VAVA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: VAVA advertises on Facebook and Instagram and on Google, where its offers often run. Check vava.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy VAVA?
VAVA sells on its own website, vava.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns VAVA?
Gravity by Benchr records a company based in Fullerton, United States, whose domain was registered in 1996, with 39 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is VAVA doing well?
Yes. Gravity by Benchr estimates about 39,900 visits to vava.com in September 2026, up 6% in a month and up 1% over three months. VAVA ranks #9 of 85 Baby Safety brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does VAVA use?
Gravity by Benchr identifies vava.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is VAVA's ad budget?
Gravity by Benchr does not publish a spend figure for VAVA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Safety brands in United States?
Among Baby Safety brands in United States in the Gravity by Benchr index, VAVA ranks #9 of 85 by estimated traffic. Its closest competitors on the same market are Mikucare, Cubo AI, BabbyCam, Sleepy Baby, Parasol Co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VAVA.