Brand page · Household Appliance Accessories · United Kingdom
VAX: 516K visits a month, 139 active Meta ads.
VAX — VAX is a UK-based company that designs and sells vacuum cleaners, carpet cleaners, steam cleaners, and other floorcare products for home cleaning solutions. In September 2026 vax.co.uk drew an estimated 516K visits, up 6% on the month before. It ranks #1 of 190 Household Appliance Accessories brands in United Kingdom and holds a 4.7 Trustpilot rating over 70,341 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
VAX is a UK-based company that designs and sells vacuum cleaners, carpet cleaners, steam cleaners, and other floorcare products for home cleaning solutions.
01 · Traffic
How much traffic VAX gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VAX drew an estimated 516K visits in September 2026, up 6% on the month before and up 8% over three months.
- Worldwide#24,236of 4.5M sites · Top 1%
- In United Kingdom#1,082of 192K sites · Top 1%
- Household Appliance Accessories, worldwide#14of 4,972 brands · Top 1%
- Household Appliance Accessories, United Kingdom#1of 190 brands · Top 1%
516K
estimated visits in September
1 mo ▲ +5.9%4 mo ▲ +7.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VAX.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VAX holds 4.7 out of 5 on Trustpilot over 70,341 reviews, 13,288 of them in the last twelve months: 81% of customers give five stars and 6% one star. That volume places VAX in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, VAX scores 4.5 over 62 reviews.
Vacuum Cleaner Store Appliance Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VAX sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read VAX's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places VAX in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What VAX is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VAX runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2022 (image, text, video).
💰 USE CODE CLEAN💰Vax UK6 Oct 2026video
💰 USE CODE CLEAN💰Vax UK6 Oct 2026video
Vax UKVax UK6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Vax Ltdverified
Text ad21 Oct 2026Vax Ltdverified
Text ad21 Oct 2026Vax Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VAX.
The creators who tag @vaxcleanhome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vaxcleanhome on Instagram, led by Laura Maycock (122K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLaura Maycock@the_home_we_made · 🇬🇧 GB | Decoration garden diy Creator | 122K | 0.1% | 2 | Tagged @vaxcleanhome |
06 · Competitors according to Gravity
Who VAX competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VAX among Household Appliance Accessories brands in United Kingdom. The closest is Hoover, then BISSELL France, Tineco, Eureka, Roborock Türkiye Resmi Sitesi, myhenry.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hooverhoover.com | |||||||
| BISSELL Francebissell.fr | |||||||
| Tinecode-store.tineco.com | |||||||
| Eurekaeureka.com | |||||||
| Roborock Türkiye Resmi Sitesitr.roborock.com | |||||||
| myhenry.commyhenry.com |
07 · Company
The company behind VAX.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VAX is a company based in United Kingdom, founded in 1977 according to LinkedIn, on a domain registered in February 1998. It employs about 372 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1977, per LinkedIn
- Domain registered
- 10 Feb 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 372 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vax.co.uk · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VAX
What people ask Google about VAX.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VAX legit?
According to Gravity by Benchr, VAX is a brand based in United Kingdom: its website has existed since February 1998, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 372 people on LinkedIn, it has 44,856 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
VAX reviews: is it worth it?
Customers rate VAX 4.7 out of 5 on Trustpilot over 70,341 reviews, 13,288 of them in the last twelve months: 81% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, VAX scores 4.5 over 62 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is VAX?
VAX is a UK-based company that designs and sells vacuum cleaners, carpet cleaners, steam cleaners, and other floorcare products for home cleaning solutions. Gravity by Benchr classifies it under Household Appliance Accessories. Source: Gravity by Benchr product classification.
Does VAX have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: VAX advertises on Facebook and Instagram and on Google, where its offers often run. Check vax.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy VAX?
VAX sells on its own website, vax.co.uk, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns VAX?
Gravity by Benchr records a company based in United Kingdom, founded in 1977 according to LinkedIn, on a domain registered in 1998, with 372 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is VAX doing well?
Yes. Gravity by Benchr estimates about 515,700 visits to vax.co.uk in September 2026, up 6% in a month and up 8% over three months. VAX ranks #1 of 190 Household Appliance Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does VAX use?
Gravity by Benchr identifies vax.co.uk as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records.
How much does VAX spend on Meta ads?
Gravity by Benchr does not publish a spend figure for VAX on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Appliance Accessories brands in United Kingdom?
Among Household Appliance Accessories brands in United Kingdom in the Gravity by Benchr index, VAX ranks #1 of 190 by estimated traffic. Its closest competitors on the same market are Hoover, BISSELL France, Tineco, Eureka, Roborock Türkiye Resmi Sitesi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VAX.