Brand page · Food Items
VEGEMITE: 34K visits a month, 1 active Meta ads.
VEGEMITE — VEGEMITE is a savoury food spread rich in B Vitamins including B1, B2, B3 and folate, available in Australia and New Zealand. In September 2026 vegemite.com.au drew an estimated 34K visits, up 13% on the month before. It ranks #152 of 3,754 Food Items brands.
Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
VEGEMITE is a savoury food spread rich in B Vitamins including B1, B2, B3 and folate, available in Australia and New Zealand.
01 · Traffic
How much traffic VEGEMITE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VEGEMITE drew an estimated 34K visits in September 2026, up 13% on the month before and up 32% over three months.
- Worldwide#236,714of 4.5M sites · Top 10%
- In Australia#6,131of 105K sites · Top 10%
- Food Items, worldwide#7,274of 260,714 brands · Top 5%
- Food Items, Australia#152of 3,754 brands · Top 5%
34K
estimated visits in September
1 mo ▲ +12.8%4 mo ▲ +32.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VEGEMITE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VEGEMITE holds 3.2 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 33% one star.
Health Food Store Food Manufacturer Food Producer Food Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VEGEMITE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read VEGEMITE's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places VEGEMITE in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What VEGEMITE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VEGEMITE runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp.
WIN A WIGGLY FAMILY CRUISE WITH VEGEMITE & ROYAL CARIBBEAN! A Wiggly adventure at sea? Yes please! VEGEMITE, The Wiggles and Royal CaribbeVEGEMITE7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about VEGEMITE.
The creators who tag @vegemite on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vegemite on Instagram, led by Lach Marshall (137K followers, 9.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLach Marshall@themeatmarshall · 🇬🇧 GB | Humor memes comedy Creator | 137K | 9.4% | 2 | Tagged @vegemite |
06 · Competitors according to Gravity
Who VEGEMITE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VEGEMITE among Food Items brands. The closest is healthyfood.com.tw, then ALO DİYET, Perfect Balance, Smart Meals, Eat Clean, Keskin.bg.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| healthyfood.com.twhealthyfood.com.tw | |||||||
| ALO DİYETalodiyet.net | |||||||
| Perfect Balanceperfectbalance.ru | |||||||
| Smart Mealssmart-meals.nl | |||||||
| Eat Cleaneatclean.com.br | |||||||
| Keskin.bgkeskin.bg |
07 · Company
The company behind VEGEMITE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VEGEMITE is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vegemite.com.au · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VEGEMITE
What people ask Google about VEGEMITE.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VEGEMITE legit or a scam?
According to Gravity by Benchr, VEGEMITE is a brand: it sells on a Woocommerce store, it has 103,852 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is VEGEMITE?
VEGEMITE is a savoury food spread rich in B Vitamins including B1, B2, B3 and folate, available in Australia and New Zealand. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a VEGEMITE discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: VEGEMITE advertises on Facebook and Instagram, where its offers often run. Check vegemite.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy VEGEMITE?
VEGEMITE sells on its own website, vegemite.com.au, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Is VEGEMITE growing?
Yes. Gravity by Benchr estimates about 34,000 visits to vegemite.com.au in September 2026, up 13% in a month and up 32% over three months. VEGEMITE ranks #152 of 3,754 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does VEGEMITE use?
Gravity by Benchr identifies vegemite.com.au as a Woocommerce store. It advertises through Meta. Source: Gravity by Benchr platform and advertising records.
What is VEGEMITE's ad budget?
Gravity by Benchr does not publish a spend figure for VEGEMITE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, VEGEMITE ranks #152 of 3,754 by estimated traffic. Its closest competitors on the same market are healthyfood.com.tw, ALO DİYET, Perfect Balance, Smart Meals, Eat Clean. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VEGEMITE.