Brand page · Clothing Accessories · United States
Vela: 493K visits a month, 182 active Meta ads, Gravity score 693.
Vela — Vela is a fashion brand that sells scarves and hijabs designed for women's self-expression, blending style with modesty and sustainability. In September 2026 velascarves.com drew an estimated 493K visits, up 47% on the month before. It ranks #54 of 34,142 Clothing Accessories brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Vela is a fashion brand that sells scarves and hijabs designed for women's self-expression, blending style with modesty and sustainability.
01 · Traffic
How much traffic Vela gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vela drew an estimated 493K visits in September 2026, up 47% on the month before and up 66% over three months.
- Worldwide#25,113of 4.5M sites · Top 1%
- In United States#8,192of 1.2M sites · Top 1%
- Clothing Accessories, worldwide#144of 85,207 brands · Top 1%
- Clothing Accessories, United States#54of 34,142 brands · Top 1%
493K
estimated visits in September
1 mo ▲ +46.9%4 mo ▲ +66.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vela.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vela holds 2.5 out of 5 on Trustpilot over 5 reviews, 5 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Women's Clothing Store Fashion Accessories Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vela sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Vela sells on Shopify, 59% of its catalogue in stock. The best seller is Black Modal, at US$19.99, followed by Watercolor Floral and Chantilly Lace.
#1Black ModalVelaUS$19.99In stock
#2Watercolor FloralVelaUS$27.00In stock
#3Chantilly LaceVelaUS$27.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Vela in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 96% of the catalogue
- In stock
- 59%
- Upper price quartile
- US$28.49
- Currency
- USD
04 · Ads
What Vela is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vela runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2022 (image, text).
Lost in the English CountrysideVela6 Oct 2026image
VelaVela6 Oct 2026image
Made With 4-Way StretchVela6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026VELA TMverified
Text ad21 Oct 2026VELA TMverified
Text ad21 Oct 2026VELA TMverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vela.
The creators who tag @velascarves on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @velascarves on Instagram, led by ish (10K followers, 4.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| iish@ishikay · 🇨🇦 CA | Fashion style luxury Creator | 10K | 4.3% | 9 | Tagged @velascarves |
06 · Competitors according to Gravity
Who Vela competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vela among Clothing Accessories brands in United States. The closest is muslimahbasic.com, then Scarfs N Scarf, HIJAB CURL, NSTORE, Fresh Scarfs, Sefamerve.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| muslimahbasic.commuslimahbasic.com | |||||||
| Scarfs N Scarfscarfsnscarf.pk | |||||||
| HIJAB CURLhijabcurl.in | |||||||
| NSTOREnstore.ma | |||||||
| Fresh Scarfsfreshscarfs.com | |||||||
| Sefamervesefamerve.com |
07 · Company
The company behind Vela.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vela is a company based in newark, United States, founded in 2009 according to LinkedIn, on a domain registered in April 2010. It employs about 45 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · newark
- Founded
- 2009, per LinkedIn
- Domain registered
- 9 Apr 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 45 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- velascarves.com · Shopify · USD
- Catalogue
- 179 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vela
What people ask Google about Vela.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vela legit?
According to Gravity by Benchr, Vela is a brand based in newark, United States: its website has existed since April 2010, it sells on a Shopify store, it employs 45 people on LinkedIn, it has 357,948 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Vela?
Vela is a fashion brand that sells scarves and hijabs designed for women's self-expression, blending style with modesty and sustainability. Gravity by Benchr classifies it under Clothing Accessories, with Scarves & Shawls making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Vela expensive?
Vela's best seller, Black Modal, sells US$19.99 on velascarves.com. 59% of the catalogue is in stock. Gravity does not track prices daily: check velascarves.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Vela promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Vela advertises on Facebook and Instagram and on Google, where its offers often run. Check velascarves.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Vela?
Vela sells on its own website, velascarves.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Vela?
Gravity by Benchr records a company based in newark, United States, founded in 2009 according to LinkedIn, on a domain registered in 2010, with 45 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Vela growing?
Yes. Gravity by Benchr estimates about 493,200 visits to velascarves.com in September 2026, up 47% in a month and up 66% over three months. Vela ranks #54 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Vela use?
Gravity by Benchr identifies velascarves.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Vela spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Vela on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Vela ranks #54 of 34,142 by estimated traffic. Its closest competitors on the same market are muslimahbasic.com, Scarfs N Scarf, HIJAB CURL, NSTORE, Fresh Scarfs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vela.