Brand page · Jewelry · Germany
Velur: 63.3K visits a month, 61 active Meta ads, Gravity score 704.
Velur — Velur is a luxury jewelry brand that specializes in custom engagement rings and fine jewelry, handcrafted from solid gold with certified lab diamonds or moissanite. In September 2026 velur.de drew an estimated 63.3K visits, up 13% on the month before. It ranks #61 of 2,456 Jewelry brands in Germany and holds a 4.6 Trustpilot rating over 524 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 88 peers: Jewelry brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Velur is a luxury jewelry brand that specializes in custom engagement rings and fine jewelry, handcrafted from solid gold with certified lab diamonds or moissanite.
01 · Traffic
How much traffic Velur gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Velur drew an estimated 63.3K visits in September 2026, up 13% on the month before and up 82% over three months.
- Worldwide#139,024of 4.5M sites · Top 5%
- In Germany#6,334of 184K sites · Top 5%
- Jewelry, worldwide#3,135of 132,285 brands · Top 5%
- Jewelry, Germany#61of 2,456 brands · Top 5%
63.3K
estimated visits in September
1 mo ▲ +13.3%4 mo ▲ +81.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Velur.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Velur holds 4.6 out of 5 on Trustpilot over 524 reviews, 96 of them in the last twelve months: 82% of customers give five stars and 7% one star. That volume places Velur in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Jeweler Jewellery Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Velur sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Velur's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Velur in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Velur is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Velur runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
VelurVelur5 Oct 2026image
Planbar bis zum großen Moment.Velur4 Oct 2026image
Bis zu 4 Geburtssteine – für eure gemeinsame GeschichteVelur4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026F.M. LUXURY COLLECTIONS LTDverified
Text ad19 Oct 2026F.M. LUXURY COLLECTIONS LTDverified
Text ad19 Oct 2026F.M. LUXURY COLLECTIONS LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Velur.
The creators who tag @velur on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Velur competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Velur among Jewelry brands in Germany. The closest is carl-von-zeyten.ru, then BRILLIANCE+, Krijgnaamketting, ktime.co.kr, joiasgold.com.br, Joy Jewelers.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| carl-von-zeyten.rucarl-von-zeyten.ru | |||||||
| BRILLIANCE+brilliance.co.jp | |||||||
| Krijgnaamkettingkrijgnaamketting.com | |||||||
| ktime.co.krktime.co.kr | |||||||
| joiasgold.com.brjoiasgold.com.br | |||||||
| Joy Jewelersjoyjewelers.com |
07 · Company
The company behind Velur.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Velur is a company based in Germany.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- velur.de · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Velur
What people ask Google about Velur.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Velur legit or a scam?
According to Gravity by Benchr, Velur is a brand based in Germany: its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it has 33,564 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Velur?
Customers rate Velur 4.6 out of 5 on Trustpilot over 524 reviews, 96 of them in the last twelve months: 82% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Velur?
Velur is a luxury jewelry brand that specializes in custom engagement rings and fine jewelry, handcrafted from solid gold with certified lab diamonds or moissanite. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Velur promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Velur advertises on Facebook and Instagram and on Google, where its offers often run. Check velur.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Velur?
Velur sells on its own website, velur.de, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Velur doing well?
Yes. Gravity by Benchr estimates about 63,300 visits to velur.de in September 2026, up 13% in a month and up 82% over three months. Velur ranks #61 of 2,456 Jewelry brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Velur use?
Gravity by Benchr identifies velur.de as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Velur spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Velur on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Germany?
Among Jewelry brands in Germany in the Gravity by Benchr index, Velur ranks #61 of 2,456 by estimated traffic. Its closest competitors on the same market are carl-von-zeyten.ru, BRILLIANCE+, Krijgnaamketting, ktime.co.kr, joiasgold.com.br. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Velur.