Brand page · Clothing · Italy
Vicolo: 55.7K visits a month, 99 active Meta ads, Gravity score 570.
Vicolo — Vicolo is an Italian fashion brand that sells clothing collections including denim, knitwear, activewear, and accessories with a focus on contemporary style and Italian craftsmanship. In September 2026 vicolo.com drew an estimated 55.7K visits, up 75% on the month before. It ranks #182 of 5,997 Clothing brands in Italy and holds a 2.0 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 199 peers: Clothing brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Vicolo is an Italian fashion brand that sells clothing collections including denim, knitwear, activewear, and accessories with a focus on contemporary style and Italian craftsmanship.
01 · Traffic
How much traffic Vicolo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vicolo drew an estimated 55.7K visits in September 2026, up 75% on the month before and up 24% over three months.
- Worldwide#154,936of 4.5M sites · Top 5%
- In Italy#3,629of 138K sites · Top 5%
- Clothing, worldwide#14,953of 459,295 brands · Top 5%
- Clothing, Italy#182of 5,997 brands · Top 5%
55.7K
estimated visits in September
1 mo ▲ +74.8%4 mo ▲ +23.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vicolo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vicolo holds 2.0 out of 5 on Trustpilot over 11 reviews, 5 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Women's Clothing Store Men's Clothing Store Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vicolo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Vicolo sells on Shopify, 99% of its catalogue in stock. The best seller is E-GIFT CARD, at €50.00–€200.00, followed by Wrap-Style Midi Skirt and Wide-Sleeve T-Shirt.
#1E-GIFT CARDVicolo€50.00–€200.00In stock
#2Wrap-Style Midi SkirtVicolo€86.00In stock
#3Wide-Sleeve T-ShirtVicolo€39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Vicolo in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 1% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$151.77
- Currency
- EUR
04 · Ads
What Vicolo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vicolo runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since July 2022 (image, video).
VicoloVicolo6 Oct 2026image
Urban ActiveVicolo6 Oct 2026video
The Tailoring Shift | ViCOLOVicolo6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026GGZ srlverified
Image ad20 Oct 2026GGZ srlverified
Image ad7 Sept 2026GGZ srlverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vicolo.
The creators who tag @vicolo.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vicolo.official on Instagram, led by Vicolo✨HaveOne✨Kontatto✨Souvenir (82.5K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVicolo✨HaveOne✨Kontatto✨Souvenir@scintille.store · 🇮🇹 IT | Fashion style luxury Creator | 82.5K | 0.3% | 14 | Tagged @vicolo.official |
06 · Competitors according to Gravity
Who Vicolo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vicolo among Clothing brands in Italy. The closest is 8PM, then Kocca, MaClò, Amelie, Fracomina Shop Online | World Wide, Settimo Cielo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 8PM8pm.it | |||||||
| Koccakocca.it | |||||||
| MaClòmaclo.it | |||||||
| Amelieamelie.it | |||||||
| Fracomina Shop Online | World Wideen.fracomina.com | |||||||
| Settimo Cielosettimo-cielo.it |
07 · Company
The company behind Vicolo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vicolo is a company based in Pozzonovo, Italy, on a domain registered in June 1999.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Pozzonovo
- Founded
- Data not available
- Domain registered
- 10 Jun 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vicolo.com · Shopify · EUR
- Catalogue
- 424 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vicolo
What people ask Google about Vicolo.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vicolo a legit company?
According to Gravity by Benchr, Vicolo is a brand based in Pozzonovo, Italy: its website has existed since June 1999, it sells on a Shopify store, it has 700,753 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Vicolo reviews
Customers rate Vicolo 2.0 out of 5 on Trustpilot over 11 reviews, 5 of them in the last twelve months: 0% give five stars, 100% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Vicolo?
Vicolo is an Italian fashion brand that sells clothing collections including denim, knitwear, activewear, and accessories with a focus on contemporary style and Italian craftsmanship. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Vicolo cost?
Vicolo's best seller, E-GIFT CARD, sells from €50.00 to €200.00 on vicolo.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check vicolo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Vicolo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Vicolo advertises on Facebook and Instagram and on Google, where its offers often run. Check vicolo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Vicolo?
Vicolo sells on its own website, vicolo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Vicolo?
Gravity by Benchr records a company based in Pozzonovo, Italy, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Vicolo doing well?
Yes. Gravity by Benchr estimates about 55,700 visits to vicolo.com in September 2026, up 75% in a month and up 24% over three months. Vicolo ranks #182 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Vicolo use?
Gravity by Benchr identifies vicolo.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Vicolo's ad budget?
Gravity by Benchr does not publish a spend figure for Vicolo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Vicolo ranks #182 of 5,997 by estimated traffic. Its closest competitors on the same market are 8PM, Kocca, MaClò, Amelie, Fracomina Shop Online | World Wide. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vicolo.