Brand page · Clothing · United States

Victoria's Secret Top 1% worldwide Top 1% in United States Top 1% in Clothing Top 1% in Clothing in United States
victoriassecret.com·🇺🇸 United States·Since 1995

Victoria's Secret: 38.2M visits a month, 506 active Meta ads.

Victoria's Secret — Victoria's Secret is a company based out of LANGVERWACHT CENTRE PROPERTY 7, KUILSRIVER, Western Cape, South Africa. In September 2026 victoriassecret.com drew an estimated 38.2M visits, down 6% on the month before. It ranks #2 of 97,158 Clothing brands in United States and holds a 3.2 Trustpilot rating over 3,668 reviews.

victoriassecret.com@victoriassecret 76.9MYouTube 4.3MFacebookLinkedIn 3.1KTrustpilot 3.2Meta Ad Library 506

Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026

Estimated traffic
38.2M
−6% vs. August 2026
Instagram followers
76.9M
1,804 posts · @victoriassecret
Trustpilot
3.2
3,668 reviews · 1,050 in 12 months
Meta ads
506
active · on Google since 2021
Products
—
Data not available
Rank in United States
#2
of 97,158 in Clothing
LinkedIn
3.1K
followers · 50 employees
Earned media value
€4.0m
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Victoria's Secret is a company based out of LANGVERWACHT CENTRE PROPERTY 7, KUILSRIVER, Western Cape, South Africa.

01 · Traffic

How much traffic Victoria's Secret gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Victoria's Secret drew an estimated 38.2M visits in September 2026, down 6% on the month before and down 1% over three months.

  • Worldwide#556of 4.5M sites · Top 1%
  • In United States#246of 1.2M sites · Top 1%
  • Clothing, worldwide#29of 459,295 brands · Top 1%
  • Clothing, United States#2of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

38.2M

estimated visits in September

1 mo ▼ −5.6%4 mo ▼ −1.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Victoria's Secret.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Victoria's Secret holds 3.2 out of 5 on Trustpilot over 3,668 reviews, 1,050 of them in the last twelve months: 25% of customers give five stars and 61% one star. That volume places Victoria's Secret in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.2TrustScore · 3,668 reviews · 1,050 in 12 months
Top 5% review volume
5 ★25%
4 ★4%
3 ★4%
2 ★6%
1 ★61%

Clothing Store Swimwear Store Lingerie Store Women's Clothing Store Underwear Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Victoria's Secret sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Victoria's Secret's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing94%
Personal Care2%
Apparel & Accessories1%

The dominant category places Victoria's Secret in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Victoria's Secret.

The creators who tag @victoriassecret on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @victoriassecret on Instagram, led by Mukhamedin Akhobekov (34K followers, 0.0% engagement).

Influencersaccounts tagging @victoriassecret · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMukhamedin Akhobekov@mukhamedinkbr · 🇰🇿 KZRelationship couple life Creator34K0.0%10Tagged @victoriassecret
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Victoria's Secret competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Victoria's Secret among Clothing brands in United States. The closest is victoriassecretbeauty.co, then Women’secret, hunkemoller.at, victoriassecretbeauty.co.id, victoriassecret.com.sa, la Vie en Rose.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
victoriassecretbeauty.covictoriassecretbeauty.co
Women’secretwomensecret.mx
hunkemoller.athunkemoller.at
victoriassecretbeauty.co.idvictoriassecretbeauty.co.id
victoriassecret.com.savictoriassecret.com.sa
la Vie en Roselavieenrose.com
Competitors Gravity finds for Victoria's Secret. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Victoria's Secret with victoriassecretbeauty.co

07 · Company

The company behind Victoria's Secret.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Victoria's Secret is a company based in United States, on a domain registered in January 1995. It employs about 50 people, is listed at m_and_a stage.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States
Founded
Data not available
Domain registered
23 Jan 1995
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
50 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
M and a · last deal: post ipo equity
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
victoriassecret.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Victoria's Secret

What people ask Google about Victoria's Secret.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Victoria's Secret legit?

According to Gravity by Benchr, Victoria's Secret is a brand based in United States: its website has existed since January 1995, its Trustpilot profile is claimed by the brand, it employs 50 people on LinkedIn, it has 76,886,941 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Victoria's Secret reviews: is it worth it?

Customers rate Victoria's Secret 3.2 out of 5 on Trustpilot over 3,668 reviews, 1,050 of them in the last twelve months: 25% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Victoria's Secret sell?

Victoria's Secret is a company based out of LANGVERWACHT CENTRE PROPERTY 7, KUILSRIVER, Western Cape, South Africa. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

Is there a Victoria's Secret discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Victoria's Secret advertises on Facebook and Instagram and on Google, where its offers often run. Check victoriassecret.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Victoria's Secret?

Gravity by Benchr records a company based in United States, whose domain was registered in 1995, with 50 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Victoria's Secret growing?

Not at the moment. Gravity by Benchr estimates about 38,200,800 visits to victoriassecret.com in September 2026, down 6% in a month and down 1% over three months. Victoria's Secret ranks #2 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Victoria's Secret's ad budget?

Gravity by Benchr does not publish a spend figure for Victoria's Secret on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, Victoria's Secret ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are victoriassecretbeauty.co, Women’secret, hunkemoller.at, victoriassecretbeauty.co.id, victoriassecret.com.sa. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Victoria's Secret.