Brand page · Clothing · Australia
Victoria's Secret Australia: 2.4M visits a month, 31 active Meta ads, Gravity score 536.
Victoria's Secret Australia — Victoria's Secret Australia offers bras, lingerie, sleepwear, loungewear, activewear and beauty & fragrance, including the PINK collection and the iconic Bombshell fragrance. In September 2026 victoriassecret.com.au drew an estimated 2.4M visits, down 30% on the month before. It ranks #8 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 26 peers: Clothing brands in Australia with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Victoria's Secret Australia offers bras, lingerie, sleepwear, loungewear, activewear and beauty & fragrance, including the PINK collection and the iconic Bombshell fragrance.
01 · Traffic
How much traffic Victoria's Secret Australia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Victoria's Secret Australia drew an estimated 2.4M visits in September 2026, down 30% on the month before and up 21% over three months.
- Worldwide#7,206of 4.5M sites · Top 1%
- In Australia#119of 105K sites · Top 1%
- Clothing, worldwide#495of 459,295 brands · Top 1%
- Clothing, Australia#8of 12,275 brands · Top 1%
2.4M
estimated visits in September
1 mo ▼ −29.9%4 mo ▲ +20.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Victoria's Secret Australia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Victoria's Secret Australia holds 2.3 out of 5 on Trustpilot over 7 reviews, 6 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Women's Clothing Store Clothing Store Activewear Store Lingerie Store Underwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Victoria's Secret Australia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Victoria's Secret Australia's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Victoria's Secret Australia in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Victoria's Secret Australia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Victoria's Secret Australia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Buy 2, Get 20% OffVictoria's Secret7 Oct 2026image
The Runway Is CallingVictoria's Secret6 Oct 2026image
Shop VS Icon ShoppeVictoria's Secret6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026LUXURY VENTURES PTE. LTD.verified
Text ad19 Oct 2026LUXURY VENTURES PTE. LTD.verified
Text ad19 Oct 2026LUXURY VENTURES PTE. LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Victoria's Secret Australia.
The creators who tag @victoriassecretau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @victoriassecretau on Instagram, led by alli (285K followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| aalli@himynameisalliyah · 🇦🇺 AU | Fashion style luxury Creator | 285K | 3.5% | 6 | Tagged @victoriassecretau |
06 · Competitors according to Gravity
Who Victoria's Secret Australia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Victoria's Secret Australia among Clothing brands in Australia. The closest is victoriassecret.com.sa, then victoriassecretbeauty.co.id, victoriassecretbeauty.co, adoreme.com, hunkemoller.at, Lounge.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| victoriassecret.com.savictoriassecret.com.sa | |||||||
| victoriassecretbeauty.co.idvictoriassecretbeauty.co.id | |||||||
| victoriassecretbeauty.covictoriassecretbeauty.co | |||||||
| adoreme.comadoreme.com | |||||||
| hunkemoller.athunkemoller.at | |||||||
| Loungeaus.lounge.com |
07 · Company
The company behind Victoria's Secret Australia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Victoria's Secret Australia is a company based in Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇦🇺 Australia
- Founded
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- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- victoriassecret.com.au · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Victoria's Secret Australia
What people ask Google about Victoria's Secret Australia.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Victoria's Secret Australia legit?
According to Gravity by Benchr, Victoria's Secret Australia is a brand based in Australia: it sells on a Salesforce_commerce store, it has 99,989 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Victoria's Secret Australia?
Victoria's Secret Australia offers bras, lingerie, sleepwear, loungewear, activewear and beauty & fragrance, including the PINK collection and the iconic Bombshell fragrance. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Victoria's Secret Australia have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Victoria's Secret Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check victoriassecret.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Victoria's Secret Australia?
Victoria's Secret Australia sells on its own website, victoriassecret.com.au, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Victoria's Secret Australia doing well?
Yes. Gravity by Benchr estimates about 2,374,300 visits to victoriassecret.com.au in September 2026, down 30% in a month and up 21% over three months. Victoria's Secret Australia ranks #8 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Victoria's Secret Australia use?
Gravity by Benchr identifies victoriassecret.com.au as a Salesforce_commerce store. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Victoria's Secret Australia spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Victoria's Secret Australia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Victoria's Secret Australia ranks #8 of 12,275 by estimated traffic. Its closest competitors on the same market are victoriassecret.com.sa, victoriassecretbeauty.co.id, victoriassecretbeauty.co, adoreme.com, hunkemoller.at. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Victoria's Secret Australia.