Brand page · Personal Care · Australia

Vida Glow Top 5% worldwide Top 5% in Australia Top 5% in Personal Care Top 5% in Personal Care in Australia
vidaglow.com·🇦🇺 Australia· Shopify·Since 2014

Vida Glow: 57.9K visits a month, 265 active Meta ads, Gravity score 684.

Vida Glow — Vida Glow is an Australian brand specializing in ingestible beauty products, particularly marine collagen supplements designed to promote healthy skin, hair, and nails from within. In September 2026 vidaglow.com drew an estimated 57.9K visits, down 19% on the month before. It ranks #1,249 of 33,626 Personal Care brands in Australia and holds a 3.5 Trustpilot rating over 519 reviews.

vidaglow.com@vida_glow 170KFacebookLinkedIn 17KTrustpilot 3.5Meta Ad Library 265

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
57.9K
−19% vs. August 2026
Instagram followers
170K
1,829 posts · @vida_glow
Trustpilot
3.5
519 reviews · 25 in 12 months
Meta ads
265
active · on Google since 2025
Products
100%
in stock
Rank in United States
#1,249
of 33,626 in Personal Care
LinkedIn
17K
followers · 46 employees
Earned media value
—
Data not available

Gravity score

684/ 1000 · 8 of 10 indicators rated
Brand Power697
Momentum539
Performance817

Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Vida Glow is an Australian brand specializing in ingestible beauty products, particularly marine collagen supplements designed to promote healthy skin, hair, and nails from within.

01 · Traffic

How much traffic Vida Glow gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Vida Glow drew an estimated 57.9K visits in September 2026, down 19% on the month before and down 11% over three months.

  • Worldwide#150,012of 4.5M sites · Top 5%
  • In United States#48,369of 1.2M sites · Top 5%
  • Personal Care, worldwide#7,553of 215,119 brands · Top 5%
  • Personal Care, United States#1,249of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

57.9K

estimated visits in September

1 mo ▼ −19.4%4 mo ▼ −10.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Vida Glow.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Vida Glow holds 3.5 out of 5 on Trustpilot over 519 reviews, 25 of them in the last twelve months: 75% of customers give five stars and 8% one star. That volume places Vida Glow in the top 20 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Vida Glow scores 4.5 over 16 reviews.

Trustpilotclaimed page · read 21 Oct 2026
3.5TrustScore · 519 reviews · 25 in 12 months
Top 20% review volume
5 ★75%
4 ★9%
3 ★5%
2 ★3%
1 ★8%

Vitamin and Supplements Store Health and Beauty Shop

Google reviewsread 20 Oct 2026
4.516 reviews on the Google business profile
5 ★63%
4 ★25%
3 ★0%
2 ★6%
1 ★6%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Vida Glow sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Vida Glow sells on Shopify, 100% of its catalogue in stock. The best seller is Natural Marine Collagen Sachets - Original, at A$70.00, followed by Pro Collagen+ and Hairology Capsules.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics7%
Health & Beauty7%
Food & Beverage Carriers6%
Hair Care6%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care31%
Health Care27%
Kitchen & Dining15%
Health & Beauty15%
Clothing Accessories4%

The dominant category places Vida Glow in its comparison group.

Prices and ratingsstore data
Average rating
4.68 / 5
Rated products
93% of the catalogue
In stock
100%
Upper price quartile
US$112.98
Currency
AUD

05 · Influencers

Who talks about Vida Glow.

The creators who tag @vida_glow on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @vida_glow on Instagram, led by Chubby Bunny 🐰 (21.8K followers, 0.1% engagement).

Influencersaccounts tagging @vida_glow · Instagram
AccountProfileFollowersEngagementTagsRelationship
CChubby Bunny 🐰@lowcarbchubbybunny · INTLFood cooking nutrition Creator21.8K0.1%3Tagged @vida_glow
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Vida Glow competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Vida Glow among Personal Care brands in Australia. The closest is drsuformulations.com, then Alobela, absolutecollagen.com, Vitasei Col, Hanfgeflüster, MODERNmind.

CompetitorsPersonal Care · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
drsuformulations.comdrsuformulations.com
Alobelaalobela.com.br
absolutecollagen.comabsolutecollagen.com
Vitasei Colvitasei.com.co
Hanfgeflüsterhanfgefluester.de
MODERNmindmodernmind.eu
Competitors Gravity finds for Vida Glow. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Vida Glow with drsuformulations.com

07 · Company

The company behind Vida Glow.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Vida Glow is a company based in Australia, founded in 2014 according to LinkedIn, on a domain registered in February 2014. It employs about 46 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia
Founded
2014, per LinkedIn
Domain registered
14 Feb 2014
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
46 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
vidaglow.com · Shopify · AUD
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Vida Glow

What people ask Google about Vida Glow.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Vida Glow legit?

According to Gravity by Benchr, Vida Glow is a brand based in Australia: its website has existed since February 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 46 people on LinkedIn, it has 169,539 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Vida Glow?

Customers rate Vida Glow 3.5 out of 5 on Trustpilot over 519 reviews, 25 of them in the last twelve months: 75% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, Vida Glow scores 4.5 over 16 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Vida Glow sell?

Vida Glow is an Australian brand specializing in ingestible beauty products, particularly marine collagen supplements designed to promote healthy skin, hair, and nails from within. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Vida Glow prices: how much is it?

Vida Glow's best seller, Natural Marine Collagen Sachets - Original, sells A$70.00 on vidaglow.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check vidaglow.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Vida Glow discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Vida Glow advertises on Facebook and Instagram and on Google, where its offers often run. Check vidaglow.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Vida Glow?

Vida Glow sells on its own website, vidaglow.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Vida Glow?

Gravity by Benchr records a company based in Australia, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 46 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Vida Glow growing?

Not at the moment. Gravity by Benchr estimates about 57,900 visits to vidaglow.com in September 2026, down 19% in a month and down 11% over three months. Vida Glow ranks #1,249 of 33,626 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Vida Glow use?

Gravity by Benchr identifies vidaglow.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Vida Glow spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Vida Glow on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Australia?

Among Personal Care brands in Australia in the Gravity by Benchr index, Vida Glow ranks #1,249 of 33,626 by estimated traffic. Its closest competitors on the same market are drsuformulations.com, Alobela, absolutecollagen.com, Vitasei Col, Hanfgeflüster. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vida Glow.