Brand page · Personal Care

vidaxl.be Top 1% worldwide Top 1% in Personal Care
vidaxl.be· Salesforce_commerce

vidaxl.be: 515K visits a month, 19 active Meta ads.

vidaxl.be — vidaXL is an online retailer offering affordable products for home and garden with good price-quality ratio. In September 2026 vidaxl.be drew an estimated 515K visits, down 51% on the month before. It ranks #4 of 609 Personal Care brands and holds a 3.0 Trustpilot rating over 11,622 reviews.

vidaxl.be@vidaxl_be.nl 5KFacebookTrustpilot 3.0Meta Ad Library 19

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026

Estimated traffic
515K
−51% vs. August 2026
Instagram followers
5K
1,220 posts · @vidaxl_be.nl
Trustpilot
3.0
11,622 reviews · 645 in 12 months
Meta ads
19
active · on Google since 2021
Products
—
Data not available
Rank in Belgium
#4
of 609 in Personal Care
LinkedIn
—
Data not available
Earned media value
€2.5
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

vidaXL is an online retailer offering affordable products for home and garden with good price-quality ratio.

01 · Traffic

How much traffic vidaxl.be gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

vidaxl.be drew an estimated 515K visits in September 2026, down 51% on the month before and down 43% over three months.

  • Worldwide#24,253of 4.5M sites · Top 1%
  • In Belgium#110of 36.5K sites · Top 1%
  • Personal Care, worldwide#917of 215,119 brands · Top 1%
  • Personal Care, Belgium#4of 609 brands · Top 1%
Monthly visitssource Sept 2026

515K

estimated visits in September

1 mo ▼ −50.8%4 mo ▼ −43.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about vidaxl.be.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

vidaxl.be holds 3.0 out of 5 on Trustpilot over 11,622 reviews, 645 of them in the last twelve months: 56% of customers give five stars and 16% one star. That volume places vidaxl.be in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, vidaxl.be scores 4.1 over 36 reviews.

Trustpilotclaimed page · read 21 Oct 2026
3.0TrustScore · 11,622 reviews · 645 in 12 months
Top 5% review volume
5 ★56%
4 ★17%
3 ★6%
2 ★4%
1 ★16%

General Store

Google reviewsread 19 Oct 2026
4.136 reviews on the Google business profile
5 ★72%
4 ★14%
3 ★3%
2 ★0%
1 ★11%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What vidaxl.be sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read vidaxl.be's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care19%
Kitchen & Dining16%
Lawn & Garden11%

The dominant category places vidaxl.be in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about vidaxl.be.

The creators who tag @vidaxl_be.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @vidaxl_be.nl · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who vidaxl.be competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for vidaxl.be among Personal Care brands. The closest is Vente-Unique, then tectake, aosom.nl, Costway, IDMarket.com, Giordano Shop.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Vente-Uniquevente-unique.pt
tectaketectake.ch
aosom.nlaosom.nl
Costwaycostway.es
IDMarket.comidmarket.es
Giordano Shopgiordanoshop.com
Competitors Gravity finds for vidaxl.be. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare vidaxl.be with Vente-Unique

07 · Company

The company behind vidaxl.be.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

vidaxl.be is an e-commerce brand.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
vidaxl.be · Salesforce_commerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about vidaxl.be

What people ask Google about vidaxl.be.

9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is vidaxl.be legit or a scam?

According to Gravity by Benchr, vidaxl.be is a brand: its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it has 4,993 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about vidaxl.be?

Customers rate vidaxl.be 3.0 out of 5 on Trustpilot over 11,622 reviews, 645 of them in the last twelve months: 56% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, vidaxl.be scores 4.1 over 36 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is vidaxl.be?

vidaXL is an online retailer offering affordable products for home and garden with good price-quality ratio. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

vidaxl.be promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: vidaxl.be advertises on Facebook and Instagram and on Google, where its offers often run. Check vidaxl.be for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy vidaxl.be?

vidaxl.be sells on its own website, vidaxl.be, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Is vidaxl.be growing?

Not at the moment. Gravity by Benchr estimates about 515,300 visits to vidaxl.be in September 2026, down 51% in a month and down 43% over three months. vidaxl.be ranks #4 of 609 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does vidaxl.be use?

Gravity by Benchr identifies vidaxl.be as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.

What is vidaxl.be's ad budget?

Gravity by Benchr does not publish a spend figure for vidaxl.be on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, vidaxl.be ranks #4 of 609 by estimated traffic. Its closest competitors on the same market are Vente-Unique, tectake, aosom.nl, Costway, IDMarket.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with vidaxl.be.