Brand page · Plumbing
vidaxl.dk: 390K visits a month, 30 active Meta ads.
vidaxl.dk — vidaXL is an online retailer that sells various products for home and garden at low prices. In September 2026 vidaxl.dk drew an estimated 390K visits, down 16% on the month before. It ranks #1 of 73 Plumbing brands and holds a 2.6 Trustpilot rating over 12,154 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
vidaXL is an online retailer that sells various products for home and garden at low prices.
01 · Traffic
How much traffic vidaxl.dk gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
vidaxl.dk drew an estimated 390K visits in September 2026, down 16% on the month before and down 40% over three months.
- Worldwide#30,388of 4.5M sites · Top 1%
- In Denmark#119of 21.4K sites · Top 1%
- Plumbing, worldwide#81of 39,496 brands · Top 1%
- Plumbing, Denmark#1of 73 brands · Top 5%
390K
estimated visits in September
1 mo ▼ −15.9%4 mo ▼ −40.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about vidaxl.dk.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
vidaxl.dk holds 2.6 out of 5 on Trustpilot over 12,154 reviews, 1,184 of them in the last twelve months: 46% of customers give five stars and 34% one star. That volume places vidaxl.dk in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
General Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What vidaxl.dk sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read vidaxl.dk's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places vidaxl.dk in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What vidaxl.dk is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
vidaxl.dk runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Garage Gulvforsegling Sort og Gul 12 x 90 mm 5,5 m PVCvidaXL6 Oct 2026image
drivhus stål XLvidaXL1 Oct 2026image
Find alsidige løsninger til studiehjørner ✨vidaXL1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026VidaXL Marketplace Europe BVverified
Text ad19 Oct 2026VidaXL Marketplace Europe BVverified
Text ad19 Oct 2026VidaXL Marketplace Europe BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about vidaxl.dk.
The creators who tag @vidaxl_dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vidaxl_dk on Instagram, led by Mai UGC-creator 🇩🇰 DIY, IKEA-hacks, bolig (35.1K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMai UGC-creator 🇩🇰 DIY, IKEA-hacks, bolig@maiifin · 🇩🇰 DK | Decoration garden diy Creator | 35.1K | 0.6% | 1 | Tagged @vidaxl_dk |
06 · Competitors according to Gravity
Who vidaxl.dk competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for vidaxl.dk among Plumbing brands. The closest is tectake, then Houseland, Vente-unique, heute-wohnen.de, aosom.ro, premiumXL.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| tectaketectake.ch | |||||||
| Houselandhouseland.cz | |||||||
| Vente-uniquevente-unique.it | |||||||
| heute-wohnen.deheute-wohnen.de | |||||||
| aosom.roaosom.ro | |||||||
| premiumXLpremiumxl.de |
07 · Company
The company behind vidaxl.dk.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
vidaxl.dk is an e-commerce brand, founded in 2018 according to LinkedIn, on a domain registered in March 2010. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2018, per LinkedIn
- Domain registered
- 27 Mar 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vidaxl.dk · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about vidaxl.dk
What people ask Google about vidaxl.dk.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is vidaxl.dk legit?
According to Gravity by Benchr, vidaxl.dk is a brand: its website has existed since March 2010, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 50 people on LinkedIn, it has 4,751 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
vidaxl.dk reviews: is it worth it?
Customers rate vidaxl.dk 2.6 out of 5 on Trustpilot over 12,154 reviews, 1,184 of them in the last twelve months: 46% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is vidaxl.dk?
vidaXL is an online retailer that sells various products for home and garden at low prices. Gravity by Benchr classifies it under Plumbing. Source: Gravity by Benchr product classification.
vidaxl.dk promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: vidaxl.dk advertises on Facebook and Instagram and on Google, where its offers often run. Check vidaxl.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy vidaxl.dk?
vidaxl.dk sells on its own website, vidaxl.dk, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns vidaxl.dk?
Gravity by Benchr records a company, founded in 2018 according to LinkedIn, on a domain registered in 2010, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is vidaxl.dk growing?
Not at the moment. Gravity by Benchr estimates about 390,400 visits to vidaxl.dk in September 2026, down 16% in a month and down 40% over three months. vidaxl.dk ranks #1 of 73 Plumbing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does vidaxl.dk use?
Gravity by Benchr identifies vidaxl.dk as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is vidaxl.dk's ad budget?
Gravity by Benchr does not publish a spend figure for vidaxl.dk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands?
Among Plumbing brands in the Gravity by Benchr index, vidaxl.dk ranks #1 of 73 by estimated traffic. Its closest competitors on the same market are tectake, Houseland, Vente-unique, heute-wohnen.de, aosom.ro. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with vidaxl.dk.