Brand page · Outdoor Furniture · Italy
vidaXL: 459K visits a month, 33 active Meta ads.
vidaXL — vidaXL is an online retailer that sells furniture and garden products for home and garden, offering affordable prices and fast delivery. In September 2026 vidaxl.it drew an estimated 459K visits, down 28% on the month before. It ranks #2 of 47 Outdoor Furniture brands in Italy and holds a 3.0 Trustpilot rating over 7,560 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
vidaXL is an online retailer that sells furniture and garden products for home and garden, offering affordable prices and fast delivery.
01 · Traffic
How much traffic vidaXL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
vidaXL drew an estimated 459K visits in September 2026, down 28% on the month before and down 32% over three months.
- Worldwide#26,587of 4.5M sites · Top 1%
- In Italy#703of 138K sites · Top 1%
- Outdoor Furniture, worldwide#14of 6,214 brands · Top 1%
- Outdoor Furniture, Italy#2of 47 brands · Top 5%
459K
estimated visits in September
1 mo ▼ −28.2%4 mo ▼ −32.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about vidaXL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
vidaXL holds 3.0 out of 5 on Trustpilot over 7,560 reviews, 449 of them in the last twelve months: 57% of customers give five stars and 14% one star. That volume places vidaXL in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
General Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What vidaXL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read vidaXL's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places vidaXL in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What vidaXL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
vidaXL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Mobili Pensili “Lyon” 2 pz Neri 50x31x60 cmvidaXL4 Oct 2026image
Asciugamani FROGN 10 pz Bianco 100x200 cm 360 g/m²vidaXL3 Oct 2026image
Tovaglioli da Tavola 100 pz Bianchi 50 x 50 cmvidaXL1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026vidaXL Marketplace International BVverified
Text ad19 Oct 2026vidaXL Marketplace International BVverified
Text ad19 Oct 2026vidaXL Marketplace International BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about vidaXL.
The creators who tag @vidaxl_it on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vidaxl_it on Instagram, led by Giovanna Sammarco (94.6K followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGiovanna Sammarco@giovanna_living.at.home · 🇮🇹 IT | Fashion style luxury Creator | 94.6K | 1.6% | 3 | Tagged @vidaxl_it |
06 · Competitors according to Gravity
Who vidaXL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for vidaXL among Outdoor Furniture brands in Italy. The closest is Vente-Unique, then Vente-unique.com, premiumXL, tectake, sconto.cz, IDMarket.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Vente-Uniquevente-unique.pt | |||||||
| Vente-unique.comkauf-unique.at | |||||||
| premiumXLpremiumxl.de | |||||||
| tectaketectake.ch | |||||||
| sconto.czsconto.cz | |||||||
| IDMarket.comidmarket.com |
07 · Company
The company behind vidaXL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
vidaXL is a company based in Italy.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇮🇹 Italy
- Founded
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- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vidaxl.it · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about vidaXL
What people ask Google about vidaXL.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is vidaXL legit?
According to Gravity by Benchr, vidaXL is a brand based in Italy: its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it has 25,207 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
vidaXL reviews
Customers rate vidaXL 3.0 out of 5 on Trustpilot over 7,560 reviews, 449 of them in the last twelve months: 57% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is vidaXL?
vidaXL is an online retailer that sells furniture and garden products for home and garden, offering affordable prices and fast delivery. Gravity by Benchr classifies it under Outdoor Furniture. Source: Gravity by Benchr product classification.
Is there a vidaXL discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: vidaXL advertises on Facebook and Instagram and on Google, where its offers often run. Check vidaxl.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy vidaXL?
vidaXL sells on its own website, vidaxl.it, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Is vidaXL doing well?
Not at the moment. Gravity by Benchr estimates about 459,200 visits to vidaxl.it in September 2026, down 28% in a month and down 32% over three months. vidaXL ranks #2 of 47 Outdoor Furniture brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does vidaXL use?
Gravity by Benchr identifies vidaxl.it as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does vidaXL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for vidaXL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Furniture brands in Italy?
Among Outdoor Furniture brands in Italy in the Gravity by Benchr index, vidaXL ranks #2 of 47 by estimated traffic. Its closest competitors on the same market are Vente-Unique, Vente-unique.com, premiumXL, tectake, sconto.cz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with vidaXL.