Brand page · Decor · United Kingdom
Village Wax Melts: 43.1K visits a month, 34 active Meta ads, Gravity score 492.
Village Wax Melts — Village Wax Melts is a UK-based home fragrance brand that sells wax melts, gel wax melts, reed diffusers, candles, and bath and body products. In September 2026 villagewaxmelts.com drew an estimated 43.1K visits, up 2% on the month before. It ranks #360 of 13,189 Decor brands in United Kingdom and holds a 4.8 Trustpilot rating over 14,261 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 391 peers: Decor brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Village Wax Melts is a UK-based home fragrance brand that sells wax melts, gel wax melts, reed diffusers, candles, and bath and body products.
01 · Traffic
How much traffic Village Wax Melts gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Village Wax Melts drew an estimated 43.1K visits in September 2026, up 2% on the month before and down 28% over three months.
- Worldwide#192,892of 4.5M sites · Top 5%
- In United Kingdom#10,114of 192K sites · Top 10%
- Decor, worldwide#4,041of 185,686 brands · Top 5%
- Decor, United Kingdom#360of 13,189 brands · Top 5%
43.1K
estimated visits in September
1 mo ▲ +2.0%4 mo ▼ −28.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Village Wax Melts.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Village Wax Melts holds 4.8 out of 5 on Trustpilot over 14,261 reviews, 1,743 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places Village Wax Melts in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Candle Store Flavours, Fragrances and Aroma Supplier Home Goods Store Decoration and Interior Design Store Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Village Wax Melts sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Village Wax Melts sells on Shopify, 96% of its catalogue in stock. The best seller is Snow Fairy Wax Melts, at £3.49, followed by Unstoppable Blue Fresh Wax Melts and Aliens Wax Melts.
#1Snow Fairy Wax MeltsVillage Wax Melts£3.49In stock
#2Unstoppable Blue Fresh Wax MeltsVillage Wax Melts£3.49In stock
#3Aliens Wax MeltsVillage Wax Melts£3.49In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Village Wax Melts in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 98% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$14.55
- Currency
- GBP
04 · Ads
What Village Wax Melts is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Village Wax Melts runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
Discover Your New Favorite Autumn Fragrance Essentials.Village Wax Melts19 Sept 2026image
Your New Favourite Scent Awaits ✨Village Wax Melts14 Sept 2026image
Your New Favourite Scent Awaits ✨Village Wax Melts8 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Village Wax Melts Ltdverified
Text ad20 Oct 2026Village Wax Melts Ltdverified
Image ad20 Oct 2026Village Wax Melts Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Village Wax Melts.
The creators who tag @villagewaxmelts on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @villagewaxmelts on Instagram, led by 𝙀𝙡𝙚𝙣𝙖 𝙍𝙤𝙨̦𝙪 ♡ 엘레나 ♡ 𝙐𝙂𝘾 𝘾𝙍𝙀𝘼𝙏𝙊𝙍 ♡ 𝙇𝙤𝙣𝙙𝙤𝙣 (12.6K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝙀𝙡𝙚𝙣𝙖 𝙍𝙤𝙨̦𝙪 ♡ 엘레나 ♡ 𝙐𝙂𝘾 𝘾𝙍𝙀𝘼𝙏𝙊𝙍 ♡ 𝙇𝙤𝙣𝙙𝙤𝙣@elena_cbh · 🇬🇧 GB | Beauty cosmetics skincare Creator | 12.6K | 0.3% | 1 | Tagged @villagewaxmelts |
06 · Competitors according to Gravity
Who Village Wax Melts competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Village Wax Melts among Decor brands in United Kingdom. The closest is TheNorthumberlandCandleCompany, then Cera De Luxe, Ella and I, Smith & Kennedy Scents, Precious Wax Sanctuary, Scent Bunny.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TheNorthumberlandCandleCompanythenorthumberlandcandlecompany.com | |||||||
| Cera De Luxeceradeluxe.co.uk | |||||||
| Ella and Iellaandi.co.uk | |||||||
| Smith & Kennedy Scentssmithandkennedy.co.uk | |||||||
| Precious Wax Sanctuarypreciouswaxsanctuary.co.uk | |||||||
| Scent Bunnyscentbunny.com |
07 · Company
The company behind Village Wax Melts.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Village Wax Melts is a company based in Manchester, United Kingdom, on a domain registered in September 2019.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Manchester
- Founded
- Data not available
- Domain registered
- 5 Sept 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- villagewaxmelts.com · Shopify · GBP
- Catalogue
- 109 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Village Wax Melts
What people ask Google about Village Wax Melts.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Village Wax Melts legit?
According to Gravity by Benchr, Village Wax Melts is a brand based in Manchester, United Kingdom: its website has existed since September 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 108,586 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Village Wax Melts?
Customers rate Village Wax Melts 4.8 out of 5 on Trustpilot over 14,261 reviews, 1,743 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Village Wax Melts known for?
Village Wax Melts is a UK-based home fragrance brand that sells wax melts, gel wax melts, reed diffusers, candles, and bath and body products. Gravity by Benchr classifies it under Decor, with Home Fragrances making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Village Wax Melts prices: how much is it?
Village Wax Melts' best seller, Snow Fairy Wax Melts, sells £3.49 on villagewaxmelts.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check villagewaxmelts.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Village Wax Melts promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Village Wax Melts advertises on Facebook and Instagram and on Google, where its offers often run. Check villagewaxmelts.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Village Wax Melts?
Village Wax Melts sells on its own website, villagewaxmelts.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Village Wax Melts?
Gravity by Benchr records a company based in Manchester, United Kingdom, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Village Wax Melts growing?
Not at the moment. Gravity by Benchr estimates about 43,100 visits to villagewaxmelts.com in September 2026, up 2% in a month and down 28% over three months. Village Wax Melts ranks #360 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Village Wax Melts use?
Gravity by Benchr identifies villagewaxmelts.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Village Wax Melts spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Village Wax Melts on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Village Wax Melts ranks #360 of 13,189 by estimated traffic. Its closest competitors on the same market are TheNorthumberlandCandleCompany, Cera De Luxe, Ella and I, Smith & Kennedy Scents, Precious Wax Sanctuary. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Village Wax Melts.