Brand page · Hobbies & Creative Arts · New Zealand
Vinyl: 30.9K visits a month, 21 active Meta ads, Gravity score 497.
Vinyl — Vinyl Home is a New Zealand-based company that sells DIY renovation products including adhesive vinyl, peel and stick tiles, wallpaper, vinyl wrap, and window film for affordable kitchen, bathroom and caravan projects. In September 2026 vinylhome.co.nz drew an estimated 30.9K visits, up 14% on the month before. It ranks #36 of 739 Hobbies & Creative Arts brands in New Zealand.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 29 peers: Hobbies & Creative Arts brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Vinyl Home is a New Zealand-based company that sells DIY renovation products including adhesive vinyl, peel and stick tiles, wallpaper, vinyl wrap, and window film for affordable kitchen, bathroom and caravan projects.
01 · Traffic
How much traffic Vinyl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vinyl drew an estimated 30.9K visits in September 2026, up 14% on the month before and up 21% over three months.
- Worldwide#256,806of 4.5M sites · Top 10%
- In New Zealand#1,126of 26.3K sites · Top 5%
- Hobbies & Creative Arts, worldwide#6,520of 136,278 brands · Top 5%
- Hobbies & Creative Arts, New Zealand#36of 739 brands · Top 5%
30.9K
estimated visits in September
1 mo ▲ +14.3%4 mo ▲ +20.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vinyl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vinyl holds 3.2 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 50% one star.
Decoration and Interior Design Store Home Goods Store Bathroom Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vinyl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Vinyl sells on Shopify, 100% of its catalogue in stock. The best seller is Woods Adhesive Vinyl Sample, at NZ$3.00, followed by Marble & Stone Adhesive Vinyl Sample and Plains Adhesive Vinyl Sample.
#1Woods Adhesive Vinyl SampleVinylNZ$3.00In stock
#2Marble & Stone Adhesive Vinyl SampleVinylNZ$3.00In stock
#3Plains Adhesive Vinyl SampleVinylNZ$3.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Vinyl in its comparison group.
- Average rating
- 4.52 / 5
- Rated products
- 49% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$25.21
- Currency
- NZD
04 · Ads
What Vinyl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vinyl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2023 (image, text, video).
A New Kitchen Look, In A WeekendVinyl Home4 Oct 2026image
Cover Tired Tiles Without RetilingVinyl Home4 Oct 2026video
Extra-Thick Tiles That Look Like The Real ThingVinyl Home4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026Vinyl Home Limitedverified
Text ad20 Oct 2026Vinyl Home Limitedverified
Text ad20 Oct 2026Vinyl Home Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vinyl.
The creators who tag @vinylhome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Vinyl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vinyl among Hobbies & Creative Arts brands in New Zealand. The closest is Ocean Shell Studios, then Yarnfloozy, All Things EFFY NZ, Potters Clay Nelson, Prosper Yarn, Mac's Mud Clay Company.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ocean Shell Studiosoceanshellstudios.nz | |||||||
| Yarnfloozyyarnfloozy.co.nz | |||||||
| All Things EFFY NZallthingseffy.co.nz | |||||||
| Potters Clay Nelsonpottersclay.co.nz | |||||||
| Prosper Yarnprosperyarn.com | |||||||
| Mac's Mud Clay Companymacsmud.co.nz |
07 · Company
The company behind Vinyl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vinyl is a company based in Tauranga, New Zealand, on a domain registered in October 2014.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Tauranga
- Founded
- Data not available
- Domain registered
- 18 Oct 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vinylhome.co.nz · Shopify · NZD
- Catalogue
- 159 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vinyl
What people ask Google about Vinyl.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vinyl a legit company?
According to Gravity by Benchr, Vinyl is a brand based in Tauranga, New Zealand: its website has existed since October 2014, it sells on a Shopify store, it has 20,893 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Vinyl sell?
Vinyl Home is a New Zealand-based company that sells DIY renovation products including adhesive vinyl, peel and stick tiles, wallpaper, vinyl wrap, and window film for affordable kitchen, bathroom and caravan projects. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Vinyl expensive?
Vinyl's best seller, Woods Adhesive Vinyl Sample, sells NZ$3.00 on vinylhome.co.nz. 100% of the catalogue is in stock. Gravity does not track prices daily: check vinylhome.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Vinyl discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Vinyl advertises on Facebook and Instagram and on Google, where its offers often run. Check vinylhome.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Vinyl?
Vinyl sells on its own website, vinylhome.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Vinyl?
Gravity by Benchr records a company based in Tauranga, New Zealand, whose domain was registered in 2014. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Vinyl growing?
Yes. Gravity by Benchr estimates about 30,900 visits to vinylhome.co.nz in September 2026, up 14% in a month and up 21% over three months. Vinyl ranks #36 of 739 Hobbies & Creative Arts brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Vinyl use?
Gravity by Benchr identifies vinylhome.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Vinyl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Vinyl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in New Zealand?
Among Hobbies & Creative Arts brands in New Zealand in the Gravity by Benchr index, Vinyl ranks #36 of 739 by estimated traffic. Its closest competitors on the same market are Ocean Shell Studios, Yarnfloozy, All Things EFFY NZ, Potters Clay Nelson, Prosper Yarn. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vinyl.