Brand page · Jewelry · United Kingdom
VIRAGE London: 80.1K visits a month, 429 active Meta ads, Gravity score 633.
VIRAGE London — VIRAGE London designs and sells premium quality urban, hip-hop and streetwear jewellery including chains, pendants and hip hop jewellery. In September 2026 viragelondon.com drew an estimated 80.1K visits, down 27% on the month before. It ranks #117 of 6,772 Jewelry brands in United Kingdom and holds a 4.7 Trustpilot rating over 679 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
VIRAGE London designs and sells premium quality urban, hip-hop and streetwear jewellery including chains, pendants and hip hop jewellery.
01 · Traffic
How much traffic VIRAGE London gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
VIRAGE London drew an estimated 80.1K visits in September 2026, down 27% on the month before and up 9% over three months.
- Worldwide#113,556of 4.5M sites · Top 5%
- In United Kingdom#5,918of 192K sites · Top 5%
- Jewelry, worldwide#2,489of 132,285 brands · Top 5%
- Jewelry, United Kingdom#117of 6,772 brands · Top 5%
80.1K
estimated visits in September
1 mo ▼ −26.9%4 mo ▲ +9.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about VIRAGE London.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
VIRAGE London holds 4.7 out of 5 on Trustpilot over 679 reviews, 282 of them in the last twelve months: 90% of customers give five stars and 6% one star. That volume places VIRAGE London in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Jewelry Designer Jewellery Manufacturer Fashion Accessories Store Jeweler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What VIRAGE London sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
VIRAGE London sells on Shopify, 87% of its catalogue in stock. The best seller is Men's Luxury Gift Box & Pouch, at £5.95, followed by Crucifix Pendant | Gold and Rope Chain Gold | 5mm.
#1Men's Luxury Gift Box & PouchVIRAGE London£5.95In stock
#2Crucifix Pendant | GoldVIRAGE London£59.99In stock
#3Rope Chain Gold | 5mmVIRAGE London£44.99–£53.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places VIRAGE London in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 67% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$92.64
- Currency
- GBP
04 · Ads
What VIRAGE London is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
VIRAGE London runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text).
Jewellery That Never Tarnishes ✨Virage London6 Oct 2026video
Timeless Jewellery, Instant Style Upgrade ✨Virage London6 Oct 2026video
Timeless Jewellery, Instant Style Upgrade ✨Virage London6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026VELAR Holdings Limitedverified
Text ad20 Oct 2026VELAR Holdings Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about VIRAGE London.
The creators who tag @viragelondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @viragelondon on Instagram, led by Tucker B. Hudgeons (95.9K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTucker B. Hudgeons@tucker_hudgeons · 🇺🇸 US | Entrepreneurship startups Creator | 95.9K | 0.1% | 2 | Tagged @viragelondon |
06 · Competitors according to Gravity
Who VIRAGE London competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for VIRAGE London among Jewelry brands in United Kingdom. The closest is Muru Jewellery, then CRAFTD EU, Zumra Jewels, GASPER.CO, Twistedpendant, Moonela.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Muru Jewellerymurujewellery.com | |||||||
| CRAFTD EUeu.craftdlondon.com | |||||||
| Zumra Jewelszumrajewels.com | |||||||
| GASPER.COgasper.co | |||||||
| Twistedpendanttwistedpendant.com | |||||||
| Moonelamoonela.co.uk |
07 · Company
The company behind VIRAGE London.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
VIRAGE London is a company based in Nottingham, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in August 2017. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Nottingham
- Founded
- 2019, per LinkedIn
- Domain registered
- 17 Aug 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- viragelondon.com · Shopify · GBP
- Catalogue
- 137 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about VIRAGE London
What people ask Google about VIRAGE London.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is VIRAGE London legit?
According to Gravity by Benchr, VIRAGE London is a brand based in Nottingham, United Kingdom: its website has existed since August 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 27,361 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about VIRAGE London?
Customers rate VIRAGE London 4.7 out of 5 on Trustpilot over 679 reviews, 282 of them in the last twelve months: 90% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is VIRAGE London?
VIRAGE London designs and sells premium quality urban, hip-hop and streetwear jewellery including chains, pendants and hip hop jewellery. Gravity by Benchr classifies it under Jewelry, with Rings making up 12% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
VIRAGE London prices: how much is it?
VIRAGE London's best seller, Men's Luxury Gift Box & Pouch, sells £5.95 on viragelondon.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check viragelondon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
VIRAGE London promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: VIRAGE London advertises on Facebook and Instagram and on Google, where its offers often run. Check viragelondon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy VIRAGE London?
VIRAGE London sells on its own website, viragelondon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns VIRAGE London?
Gravity by Benchr records a company based in Nottingham, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in 2017, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is VIRAGE London doing well?
Yes. Gravity by Benchr estimates about 80,100 visits to viragelondon.com in September 2026, down 27% in a month and up 9% over three months. VIRAGE London ranks #117 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does VIRAGE London use?
Gravity by Benchr identifies viragelondon.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is VIRAGE London's ad budget?
Gravity by Benchr does not publish a spend figure for VIRAGE London on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, VIRAGE London ranks #117 of 6,772 by estimated traffic. Its closest competitors on the same market are Muru Jewellery, CRAFTD EU, Zumra Jewels, GASPER.CO, Twistedpendant. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with VIRAGE London.